What Does Cake | B Corp™ Do?

Total employees227
HeadquartersMaidenhead
Founded2011

The Handmade Cake Company, operating under its parent Mademoiselle Desserts, is a renowned UK-based manufacturer and supplier specializing in high-quality, award-winning handmade cakes, traybakes, scones, and other baked goods. They primarily serve the foodservice industry, including coffee shops, cafes, restaurants, and caterers across the UK and also export to European markets. Known for their commitment to traditional baking methods combined with modern production standards, they offer a diverse range of products baked at their facility in Maidenhead.

Where Is Cake | B Corp™'s Headquarters?

HQ Function

Primary baking, production, new product development, quality assurance, sales, and administrative centre for The Handmade Cake Company brand.

Notable Features:

BRCGS Global Standard for Food Safety AA+ accredited bakery, dedicated gluten-free bakery, extensive cake and traybake production lines, new product development kitchen.

Work Culture:

A dynamic environment focused on passion for baking, quality craftsmanship, food safety, and innovation. Likely emphasizes teamwork to meet production demands for the foodservice industry.

HQ Significance:

The Maidenhead site is the heart of The Handmade Cake Company's operations, responsible for producing their entire range of handmade cakes and ensuring consistent quality for all their customers.

Values Reflected in HQ: The operational excellence, commitment to high-quality ingredients, adherence to stringent food safety standards (BRCGS AA+), and focus on traditional baking techniques at the Maidenhead HQ reflect the company's core values.

Location:

The Handmade Cake Company primarily distributes its products throughout the United Kingdom. As a key brand of Mademoiselle Desserts, which is a European leader in frozen bakery and patisserie, its products also benefit from the parent company's wider export network, reaching customers in various European countries. The group's overall presence extends to serving foodservice and retail partners internationally.

Street Address:

The Bakery, Gardner Road

City:

Maidenhead

State/Province:

Berkshire

Country:

United Kingdom

Where Else Does Cake | B Corp™ Operate Around the World?

Taunton, Somerset, UK

Address: Broadgauge Business Park, Bishops Lydeard, Taunton, Somerset, TA4 3RU (Address for Ministry of Cake, part of Mademoiselle Desserts)

Serves as another key manufacturing hub for the parent group in the UK, specializing in different types of dessert products for foodservice and retail.

Corby, Northamptonshire, UK

Address: Mademoiselle Desserts, Princewood Road, Earlstrees Industrial Estate, Corby, NN17 4AP

Key manufacturing and distribution facility for the parent group, enhancing its capacity to serve the UK market with a wide variety of baked goods and desserts.

Buying Intent Signals for Cake | B Corp™

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Cake | B Corp™? Meet the Executive Team

As of April 2025, Cake | B Corp™' leadership includes:

Gareth Jones - Managing Director - UK & Ireland, Mademoiselle Desserts
Mark Sowerby - Sales Director - Foodservice UK, Mademoiselle Desserts (Overseeing The Handmade Cake Company sales)
Didier Laroque - Group CEO, Mademoiselle Desserts (Parent Company)

Who's Investing in Cake | B Corp™?

Cake | B Corp™ has been backed by several prominent investors over the years, including:

IK Partners (Current majority shareholder of Mademoiselle Desserts)

What Leadership Changes Has Cake | B Corp™ Seen Recently?

Hire0
Exits0

No specific executive hires or exits have been publicly announced for The Handmade Cake Company brand's direct leadership in the last 12 months. Key news relates to the parent group, Mademoiselle Desserts, including a new Group CEO appointment.

New Appointments:

Didier Laroque, Didier Laroque was appointed as the new Group CEO of Mademoiselle Desserts, the parent company of The Handmade Cake Company.

What Technology (Tech Stack) Is Used byCake | B Corp™?

Discover the tools Cake | B Corp™ uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Cake | B Corp™ Email Formats and Examples

The Handmade Cake Company likely uses direct contact emails such as 'info@' or 'sales@' for general and sales inquiries. For employees within the broader Mademoiselle Desserts group, a common corporate email format is often [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com.

[first].[last]@handmadecake.co.uk or [role]@handmadecake.co.uk (e.g. sales@handmadecake.co.uk)

Format

info@handmadecake.co.uk

Example

75%

Success rate

What's the Latest News About Cake | B Corp™?

The GrocerMay 24, 2023

The Handmade Cake Company's Lemon & Raspberry Cake wins at The Sammies Awards 2023

The Handmade Cake Company received recognition at The Sammies Awards (British Sandwich & Food to Go Industry Awards) 2023, with its Lemon & Raspberry Cake winning in the New Cake category....more

Just FoodNovember 9, 2023

Mademoiselle Desserts names Didier Laroque as new Group CEO

Mademoiselle Desserts, the parent company of The Handmade Cake Company, appointed Didier Laroque as its new group chief executive officer, succeeding Fabien Duthu....more

The Handmade Cake Company WebsiteOctober 19, 2023

The Handmade Cake Company Launches New Autumn/Winter Collection

The Handmade Cake Company announced the launch of its new Autumn/Winter cake collection, featuring seasonal flavors and innovative new products for the foodservice market....more

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