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Hanapin Marketing was a renowned digital marketing agency specializing in Pay-Per-Click (PPC) advertising, paid search, and paid social media management. Known for its expertise and thought leadership, including the PPC Hero blog and Hero Conf conference series, Hanapin Marketing helped businesses achieve significant ROI through targeted advertising campaigns. In February 2020, Hanapin Marketing was acquired by Brainlabs, a global digital marketing agency, and now operates as part of the Brainlabs group, contributing its specialized PPC knowledge to a broader range of services and a global client base.
Served as the main operational center for client management, campaign strategy, content creation (including PPC Hero), and event organization (Hero Conf).
A modern office environment designed to foster collaboration and creativity, typical of a leading digital agency.
Hanapin Marketing was recognized for a strong company culture focused on expertise, continuous learning, client success, and employee well-being. They were frequently featured in 'Best Places to Work' lists in Indiana.
The Bloomington headquarters was significant as the birthplace and growth center of a highly respected PPC agency that significantly influenced the paid search industry.
Prior to its acquisition, Hanapin Marketing served clients internationally from its US base, particularly through its renowned Hero Conf events held in the US and UK. As part of Brainlabs, its expertise now contributes to a truly global service delivery network, with Brainlabs offices across North America, Europe, APAC, and LATAM, supporting international campaigns and strategies for a diverse global client portfolio.
500 S Morton St
Bloomington
Indiana
USA
Address: N/A
N/A
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Hanapin (now Brainlabs)' leadership includes:
Hanapin (now Brainlabs) has been backed by several prominent investors over the years, including:
As Hanapin Marketing was acquired by Brainlabs in February 2020 and is now fully integrated, there are no distinct 'Hanapin Marketing' executive new hires, departures, or appointments to report in the last 12 months. Executive changes would be at the Brainlabs parent company level.
Discover the tools Hanapin (now Brainlabs) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Hanapin Marketing was acquired by Brainlabs. Email communications for former Hanapin Marketing services and personnel now use Brainlabs' domain. A common email format at Brainlabs is [first].[last]@brainlabsdigital.com.
[first].[last]@brainlabsdigital.com
Format
jane.doe@brainlabsdigital.com
Example
85%
Success rate
PPC Hero / Brainlabs • April 22-23, 2024
Brainlabs is hosting Hero Conf Austin, the premier all-PPC conference originally created by Hanapin Marketing. This event continues Hanapin's tradition of industry leadership and knowledge sharing for PPC professionals worldwide....more
PPC Hero / Brainlabs • October 19-20, 2023
Brainlabs successfully hosted Hero Conf London in October 2023, an event that originated with Hanapin Marketing. The conference brought together PPC experts for learning and networking, showcasing the enduring value of the community Hanapin built....more
Brainlabs Digital • February 19, 2020
Brainlabs announced its acquisition of Hanapin Marketing, a leading US-based PPC agency known for its blog PPC Hero and the Hero Conf event series. The acquisition aimed to expand Brainlabs' US presence and PPC capabilities....more
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