What Does Hanapin (now Brainlabs) Do?

Total employees13
HeadquartersBloomington
FoundedN/A

Hanapin Marketing was a renowned digital marketing agency specializing in Pay-Per-Click (PPC) advertising, paid search, and paid social media management. Known for its expertise and thought leadership, including the PPC Hero blog and Hero Conf conference series, Hanapin Marketing helped businesses achieve significant ROI through targeted advertising campaigns. In February 2020, Hanapin Marketing was acquired by Brainlabs, a global digital marketing agency, and now operates as part of the Brainlabs group, contributing its specialized PPC knowledge to a broader range of services and a global client base.

Where Is Hanapin (now Brainlabs)'s Headquarters?

HQ Function

Served as the main operational center for client management, campaign strategy, content creation (including PPC Hero), and event organization (Hero Conf).

Notable Features:

A modern office environment designed to foster collaboration and creativity, typical of a leading digital agency.

Work Culture:

Hanapin Marketing was recognized for a strong company culture focused on expertise, continuous learning, client success, and employee well-being. They were frequently featured in 'Best Places to Work' lists in Indiana.

HQ Significance:

The Bloomington headquarters was significant as the birthplace and growth center of a highly respected PPC agency that significantly influenced the paid search industry.

Values Reflected in HQ: The workspace aimed to reflect values such as innovation, expertise, teamwork, and a focus on client success.

Location:

Prior to its acquisition, Hanapin Marketing served clients internationally from its US base, particularly through its renowned Hero Conf events held in the US and UK. As part of Brainlabs, its expertise now contributes to a truly global service delivery network, with Brainlabs offices across North America, Europe, APAC, and LATAM, supporting international campaigns and strategies for a diverse global client portfolio.

Street Address:

500 S Morton St

City:

Bloomington

State/Province:

Indiana

Country:

USA

Where Else Does Hanapin (now Brainlabs) Operate Around the World?

N/A - Primarily Bloomington, IN based

Address: N/A

N/A

Buying Intent Signals for Hanapin (now Brainlabs)

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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*Example signal, not calculated in real time

Who's Leading Hanapin (now Brainlabs)? Meet the Executive Team

As of April 2025, Hanapin (now Brainlabs)' leadership includes:

Pat East - Founder, Hanapin Marketing
Jeff Allen - Former President, Hanapin Marketing (Currently Sr. Director, Brand Evangelism at Brainlabs)
Jamie Smith - Former CEO, Hanapin Marketing (Later Global CEO at Brainlabs, currently Operating Partner at Corten Capital)

Who's Investing in Hanapin (now Brainlabs)?

Hanapin (now Brainlabs) has been backed by several prominent investors over the years, including:

Acquired by Brainlabs in February 2020. Brainlabs is backed by private equity, including Falfurrias Capital Partners.

What Leadership Changes Has Hanapin (now Brainlabs) Seen Recently?

Hire0
Exits0

As Hanapin Marketing was acquired by Brainlabs in February 2020 and is now fully integrated, there are no distinct 'Hanapin Marketing' executive new hires, departures, or appointments to report in the last 12 months. Executive changes would be at the Brainlabs parent company level.

What Technology (Tech Stack) Is Used byHanapin (now Brainlabs)?

Discover the tools Hanapin (now Brainlabs) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hanapin (now Brainlabs) Email Formats and Examples

Hanapin Marketing was acquired by Brainlabs. Email communications for former Hanapin Marketing services and personnel now use Brainlabs' domain. A common email format at Brainlabs is [first].[last]@brainlabsdigital.com.

[first].[last]@brainlabsdigital.com

Format

jane.doe@brainlabsdigital.com

Example

85%

Success rate

What's the Latest News About Hanapin (now Brainlabs)?

PPC Hero / BrainlabsApril 22-23, 2024

Brainlabs Continues Hanapin Marketing's Legacy with Hero Conf Austin 2024

Brainlabs is hosting Hero Conf Austin, the premier all-PPC conference originally created by Hanapin Marketing. This event continues Hanapin's tradition of industry leadership and knowledge sharing for PPC professionals worldwide....more

PPC Hero / BrainlabsOctober 19-20, 2023

Hero Conf London 2023 Recap: Upholding Hanapin's PPC Community Spirit

Brainlabs successfully hosted Hero Conf London in October 2023, an event that originated with Hanapin Marketing. The conference brought together PPC experts for learning and networking, showcasing the enduring value of the community Hanapin built....more

Brainlabs DigitalFebruary 19, 2020

Brainlabs Acquires Hanapin Marketing, Including PPC Hero and Hero Conf

Brainlabs announced its acquisition of Hanapin Marketing, a leading US-based PPC agency known for its blog PPC Hero and the Hero Conf event series. The acquisition aimed to expand Brainlabs' US presence and PPC capabilities....more

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