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Halo Top Creamery is an American ice cream company and brand known for its lower-calorie, high-protein, and low-sugar ice cream alternatives. Founded in 2011 by Justin Woolverton, it quickly gained popularity among health-conscious consumers seeking guilt-free indulgence. The brand disrupted the traditional ice cream market by offering a product that catered to fitness enthusiasts and those monitoring caloric intake. In September 2019, Halo Top was acquired by Wells Enterprises, one of the largest family-owned ice cream manufacturers in the United States, known for brands like Blue Bunny. This acquisition aimed to leverage Wells' extensive manufacturing, sales, and distribution network to further grow the Halo Top brand.
Serves as the central hub for Wells Enterprises' operations, including strategy, product development, manufacturing, marketing, and distribution for all its brands, including Halo Top. This includes R&D for new Halo Top flavors and product lines.
Le Mars is known as the 'Ice Cream Capital of the World.' The Wells Enterprises campus is a significant, modern ice cream manufacturing and corporate facility.
A corporate environment focused on innovation within the food industry, quality manufacturing, and brand management, integrated within the larger Wells Enterprises family-oriented culture.
The integration with Wells Enterprises provides Halo Top with access to state-of-the-art production facilities, a vast distribution network, and extensive R&D capabilities, crucial for scaling and competing in the frozen dessert market.
Halo Top products are distributed internationally, reaching consumers in countries such as Canada, the United Kingdom, Australia, New Zealand, Germany, Netherlands, Ireland, Mexico, and South Korea, among others. This global reach is supported by Wells Enterprises' international distribution partnerships and market entry strategies, focusing on sales, localized marketing, and supply chain management to deliver Halo Top's unique offerings to a worldwide audience.
1 Blue Bunny Drive
Le Mars
IA
USA
Address: N/A (Historical Founding Location)
Historically served as the nerve center for launching and popularizing the brand across the US market.
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As of April 2025, Halo Top Creamery' leadership includes:
Halo Top Creamery has been backed by several prominent investors over the years, including:
Wells Enterprises, the parent company of Halo Top, announced a key executive appointment in its finance department in early 2024. No other high-profile executive movements directly attributed solely to the Halo Top brand leadership have been prominent in the last 12 months; key leadership for the brand is integrated within Wells Enterprises' structure.
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Since Halo Top Creamery is owned by Wells Enterprises, employees typically use Wells Enterprises' email domain. Common formats for Wells Enterprises include [first].[last]@wellsenterprisesinc.com and [first_initial][last]@wellsenterprisesinc.com.
[first].[last]@wellsenterprisesinc.com
Format
jane.doe@wellsenterprisesinc.com
Example
80%
Success rate
Progressive Grocer • April 9, 2024
Halo Top expanded its range of frozen yogurt bars by introducing two new flavors: Strawberry Cheesecake and Chocolate Vanilla Twist. These additions aim to provide more delicious, better-for-you options for consumers....more
PR Newswire • February 6, 2024
Halo Top launched a new line of fruit sorbets available in pint-sized containers. The initial flavors include Raspberry, Mango, and Strawberry, offering a dairy-free and refreshing alternative with low calorie counts....more
Food Dive • September 29, 2023
Halo Top reintroduced its Chocolate Chip Cookie Dough flavor with an updated 'Kinda Baked' recipe, featuring more cookie dough pieces and chocolate chips, aiming to enhance the taste experience while maintaining its low-calorie profile....more
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