HQ Function

Serves as the primary showroom, administrative center, and hub for customer engagement, design consultation, and overall brand management for Hali Rugs in Australia.

Notable Features:

Located in a prominent retail strip known for high-end homewares and design. The showroom likely features expansive, well-lit spaces to showcase the intricate details and textures of their handmade rug collections, designed to offer an immersive and luxurious customer experience.

Work Culture:

As a family-owned business with a long heritage, the work culture at Hali Rugs likely emphasizes a passion for design and craftsmanship, strong product knowledge, personalized customer service, and close-knit team collaboration. There's a probable focus on maintaining strong relationships with both clients and international artisans.

HQ Significance:

The Armadale headquarters is significant due to its location in a key Melbourne design district, reinforcing Hali Rugs' premium brand positioning and making it accessible to a discerning clientele, including interior designers and homeowners.

Values Reflected in HQ: The headquarters' presentation and operations likely reflect Hali Rugs' core values: commitment to quality, artistic craftsmanship, heritage, customer satisfaction, and a deep appreciation for global textile traditions.

Location:

Hali Rugs is primarily an Australian-based company with showrooms strategically located in major Australian cities. Their global presence is predominantly characterized by their extensive sourcing network. They collaborate with artisan communities and weaving centers in various countries renowned for rug-making traditions, such as India, Nepal, Pakistan, Afghanistan, and Turkey, to procure their unique handmade rugs. This international supply chain is crucial to their ability to offer a diverse and high-quality product range.

Street Address:

1100 High Street

City:

Armadale

State/Province:

VIC

Country:

Australia