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H&M Home is a design-driven interior brand within the H&M Group, offering fashionable and affordable home decor and accessories. Launched in 2009, H&M Home provides a wide range of products for every room of the house, including living room, bedroom, bathroom, kitchen, and kids' rooms. Their collections often reflect contemporary trends, seasonal changes, and a commitment to style and quality at accessible prices. H&M Home operates through H&M stores, standalone H&M Home concept stores, and online markets globally, aiming to help customers create modern, inspiring, and personal living spaces.
The H&M Group headquarters in Stockholm serves as the central hub for global operations, including brand management (H&M Home, H&M, COS, etc.), design, sourcing, marketing, finance, sustainability initiatives, and corporate strategy.
Located in the heart of Stockholm's business district, the headquarters is a modern office space designed to foster collaboration and innovation. It often features Scandinavian design principles.
The work culture at H&M Group is generally described as fast-paced, dynamic, and creative, with a strong emphasis on teamwork, customer focus, and increasingly, sustainability. It reflects its fashion retail roots.
As the nerve center for one of the world's largest fashion and home retailers, decisions made at the Stockholm HQ impact global trends, supply chains, and millions of customers.
H&M Home products are available in numerous markets worldwide. This is achieved through H&M Home sections within H&M stores, an increasing number of standalone H&M Home concept stores in major cities, and robust e-commerce platforms. H&M Home globally supports functions like product design adaptation for local tastes (though core design is centralized), visual merchandising in stores, localized marketing campaigns, and customer service. The brand continuously expands its reach into new countries and online markets, aligning with H&M Group's overall global expansion strategy.
Mäster Samuelsgatan 46A
Stockholm
Stockholm County
Sweden
Address: 110 Fifth Ave, New York, NY 10011, USA (H&M Group US Corporate Office)
Supports and expands H&M Group's brands, including H&M Home, across the North American market, adapting global strategies to local consumer preferences and retail landscapes.
Address: Unit 2302-06, 23/F, Tower 1, The Gateway, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong (H&M Group Far East Production Office)
Facilitates efficient sourcing, production, and logistics for H&M Group's products, including items for H&M Home, from one of the world's most important manufacturing regions.
Address: 25-28 North Row, London, W1K 6DJ, United Kingdom (H&M Group UK & Ireland Office)
Drives growth and brand presence for H&M Group, including H&M Home, in the competitive UK and Irish markets, adapting to local fashion and interior trends.
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As of April 2025, H' leadership includes:
H has been backed by several prominent investors over the years, including:
The most significant executive change in the H&M Group over the last 12 months was the appointment of Daniel Ervér as the new President and CEO, succeeding Helena Helmersson who decided to step down from her role.
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H&M Group, the parent company of H&M Home, commonly uses a standardized email format for its employees. The most prevalent format appears to be 'firstname.lastname@hm.com'. Variations might exist based on department or region.
firstname.lastname@hm.com
Format
jane.doe@hm.com
Example
85%
Success rate
ELLE Decor • February 7, 2024
H&M Home released its Spring 2024 collection, featuring items with vibrant colors, natural materials, and artistic patterns, aiming to refresh living spaces for the new season. The collection includes textiles, tableware, and decorative objects....more
House Beautiful • October 5, 2023
H&M Home introduced its inaugural pet collection, featuring stylish and practical accessories for dogs and cats. The range includes beds, bowls, toys, and clothing, designed to complement the modern home aesthetic....more
Reuters • January 31, 2024
H&M announced that CEO Helena Helmersson is stepping down, to be replaced by Daniel Erver, a company veteran who was head of the H&M brand. This change in leadership aims to navigate the company through challenging market conditions....more
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