What Does H Do?

Total employees122
HeadquartersStockholm
FoundedN/A

H&M Home is a design-driven interior brand within the H&M Group, offering fashionable and affordable home decor and accessories. Launched in 2009, H&M Home provides a wide range of products for every room of the house, including living room, bedroom, bathroom, kitchen, and kids' rooms. Their collections often reflect contemporary trends, seasonal changes, and a commitment to style and quality at accessible prices. H&M Home operates through H&M stores, standalone H&M Home concept stores, and online markets globally, aiming to help customers create modern, inspiring, and personal living spaces.

Where Is H's Headquarters?

HQ Function

The H&M Group headquarters in Stockholm serves as the central hub for global operations, including brand management (H&M Home, H&M, COS, etc.), design, sourcing, marketing, finance, sustainability initiatives, and corporate strategy.

Notable Features:

Located in the heart of Stockholm's business district, the headquarters is a modern office space designed to foster collaboration and innovation. It often features Scandinavian design principles.

Work Culture:

The work culture at H&M Group is generally described as fast-paced, dynamic, and creative, with a strong emphasis on teamwork, customer focus, and increasingly, sustainability. It reflects its fashion retail roots.

HQ Significance:

As the nerve center for one of the world's largest fashion and home retailers, decisions made at the Stockholm HQ impact global trends, supply chains, and millions of customers.

Values Reflected in HQ: The headquarters likely reflects H&M Group's values of entrepreneurship, continuous improvement, cost-consciousness, and a belief in people, alongside a modern, inclusive, and globally-minded approach.

Location:

H&M Home products are available in numerous markets worldwide. This is achieved through H&M Home sections within H&M stores, an increasing number of standalone H&M Home concept stores in major cities, and robust e-commerce platforms. H&M Home globally supports functions like product design adaptation for local tastes (though core design is centralized), visual merchandising in stores, localized marketing campaigns, and customer service. The brand continuously expands its reach into new countries and online markets, aligning with H&M Group's overall global expansion strategy.

Street Address:

Mäster Samuelsgatan 46A

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does H Operate Around the World?

New York, NY/USA

Address: 110 Fifth Ave, New York, NY 10011, USA (H&M Group US Corporate Office)

Supports and expands H&M Group's brands, including H&M Home, across the North American market, adapting global strategies to local consumer preferences and retail landscapes.

Hong Kong, SAR China

Address: Unit 2302-06, 23/F, Tower 1, The Gateway, Harbour City, Tsim Sha Tsui, Kowloon, Hong Kong (H&M Group Far East Production Office)

Facilitates efficient sourcing, production, and logistics for H&M Group's products, including items for H&M Home, from one of the world's most important manufacturing regions.

London, United Kingdom

Address: 25-28 North Row, London, W1K 6DJ, United Kingdom (H&M Group UK & Ireland Office)

Drives growth and brand presence for H&M Group, including H&M Home, in the competitive UK and Irish markets, adapting to local fashion and interior trends.

Buying Intent Signals for H

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading H? Meet the Executive Team

As of April 2025, H' leadership includes:

Daniel Ervér - President and CEO
Adam Karlsson - CFO
Evelina Kravaev Söderberg - Managing Director, H&M Home
Helena Thybell - Chief HR Officer
Leyla Ertur - Head of Sustainability
Alan Boehme - Chief Technology Officer (CTO)
Ann-Sofie Johansson - Creative Advisor & Head of Design Womenswear

Who's Investing in H?

H has been backed by several prominent investors over the years, including:

Ramsbury Invest AB (Persson Family)
Baillie Gifford
The Vanguard Group
BlackRock
Other institutional and private investors

What Leadership Changes Has H Seen Recently?

Hire0
Exits1

The most significant executive change in the H&M Group over the last 12 months was the appointment of Daniel Ervér as the new President and CEO, succeeding Helena Helmersson who decided to step down from her role.

Departures

Helena Helmersson, Helena Helmersson stepped down as President and CEO of H&M Group after four years in the role.

New Appointments:

Daniel Ervér, Daniel Ervér was appointed President and CEO of H&M Group. He was previously the head of the H&M brand, the largest within the group.

What Technology (Tech Stack) Is Used byH?

Discover the tools H uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

H Email Formats and Examples

H&M Group, the parent company of H&M Home, commonly uses a standardized email format for its employees. The most prevalent format appears to be 'firstname.lastname@hm.com'. Variations might exist based on department or region.

firstname.lastname@hm.com

Format

jane.doe@hm.com

Example

85%

Success rate

What's the Latest News About H?

ELLE DecorFebruary 7, 2024

H&M Home Just Dropped Its New Spring Collection, and We Want Everything

H&M Home released its Spring 2024 collection, featuring items with vibrant colors, natural materials, and artistic patterns, aiming to refresh living spaces for the new season. The collection includes textiles, tableware, and decorative objects....more

House BeautifulOctober 5, 2023

H&M Home Just Launched Its First-Ever Pet Collection

H&M Home introduced its inaugural pet collection, featuring stylish and practical accessories for dogs and cats. The range includes beds, bowls, toys, and clothing, designed to complement the modern home aesthetic....more

ReutersJanuary 31, 2024

H&M CEO Helena Helmersson steps down, Daniel Erver new CEO

H&M announced that CEO Helena Helmersson is stepping down, to be replaced by Daniel Erver, a company veteran who was head of the H&M brand. This change in leadership aims to navigate the company through challenging market conditions....more

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