What Does Gymshark Do?

Total employees2169
HeadquartersSolihull
Founded2012

Gymshark is a British fitness apparel and accessories brand, manufacturer, and online retailer headquartered in Solihull, England. Founded in 2012 by Ben Francis and Lewis Morgan, it has grown from a screen-printing operation in a garage into one of the fastest-growing and most recognizable brands in fitness. Gymshark is known for its strong social media presence, leveraging influencer marketing and building a dedicated community of athletes and fitness enthusiasts worldwide.

Where Is Gymshark's Headquarters?

HQ Function

GSHQ serves as the central command for Gymshark's global operations, including product design and development, marketing, technology, finance, and human resources.

Notable Features:

GSHQ boasts several notable features including the GSLC (Gymshark Lifting Club) – a world-class employee gym and content creation space, a 100m running track, advanced R&D labs for product innovation, photography and film studios, a 300-seat auditorium, and collaborative open-plan workspaces.

Work Culture:

GSHQ fosters a dynamic, innovative, and collaborative work culture centered around fitness, well-being, and the Gymshark community values. Employees are encouraged to be disruptive and progressive, with access to top-tier facilities that promote a healthy and active lifestyle.

HQ Significance:

GSHQ is not just an office but a symbol of Gymshark's exponential growth and ambition. It acts as the primary hub for innovation, brand strategy, and cultivating the unique company culture that drives its global success.

Values Reflected in HQ: The design and amenities of GSHQ reflect Gymshark's core values: Community (collaborative spaces, GSLC), Progression (R&D labs, focus on innovation), and Vision (a future-facing facility for a global brand).

Location:

Gymshark supports its global customer base through a robust e-commerce platform serving over 180 countries. This is complemented by localized marketing initiatives, international customer support teams, a worldwide network of athletes and influencers, and strategically located offices and logistics hubs (like those in the UK, USA, and Hong Kong) to ensure efficient worldwide operations and distribution.

Street Address:

GSHQ, Blythe Valley Park

City:

Solihull

State/Province:

West Midlands

Country:

United Kingdom

Where Else Does Gymshark Operate Around the World?

Denver, Colorado, USA

Address: 1621 15th St, Denver, CO 80202, USA

To cater specifically to the North American fitness community, manage regional logistics, and drive growth in one of Gymshark's largest and most important markets.

Hong Kong, SAR China

Address: Serves as a regional hub for sourcing and logistics in Hong Kong.

Manages relationships with manufacturing partners in Asia, oversees production quality, and optimizes the supply chain for products distributed globally.

Ripley, Derbyshire, UK

Address: Unit 5, Gateway Business Park, Newbridge Road, Ripley, DE5 3DU, UK

Handles warehousing, order fulfillment, and distribution for the UK and potentially parts of Europe, ensuring timely delivery to customers.

Buying Intent Signals for Gymshark

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gymshark? Meet the Executive Team

As of April 2025, Gymshark' leadership includes:

Ben Francis - Founder & Chief Executive Officer
David Laidlaw - Executive Chairman
Mathew Dunn - Chief Financial Officer
Laura Hagan - Chief People Officer
Carly O'Brien - Chief Marketing Officer
John Douglas - Chief Technology Officer
Danielle Petesic - Chief Product Officer
Laurent Madelaine - Chief Supply Chain Officer

Who's Investing in Gymshark?

Gymshark has been backed by several prominent investors over the years, including:

General Atlantic

What Leadership Changes Has Gymshark Seen Recently?

Hire4
Exits0

Gymshark has significantly bolstered its executive leadership over the past 12-18 months, appointing several new C-suite members to drive its next phase of growth, particularly in technology, marketing, product, and finance. These strategic hires reflect the company's commitment to innovation and global expansion.

New Appointments:

John Douglas, John Douglas was appointed as Gymshark's Chief Technology Officer to spearhead technology strategy and digital innovation.
Carly O'Brien, Carly O'Brien joined Gymshark as Chief Marketing Officer to lead global marketing efforts and brand strategy.
David Laidlaw, David Laidlaw was appointed as Executive Chairman to provide strategic oversight and governance.
Danielle Petesic, Danielle Petesic joined Gymshark as Chief Product Officer to lead product vision, strategy, and development.

What Technology (Tech Stack) Is Used byGymshark?

Discover the tools Gymshark uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gymshark Email Formats and Examples

Gymshark commonly uses the [first_initial].[last_name]@gymshark.com email format. This is a frequent pattern for companies of its size and structure, facilitating professional communication.

[first_initial].[last_name]@gymshark.com

Format

b.francis@gymshark.com

Example

75%

Success rate

What's the Latest News About Gymshark?

Retail Gazette • March 7, 2024

Gymshark hires chief product officer from Lululemon

Gymshark has appointed former Lululemon executive Danielle Petesic as its new chief product officer. Petesic will be responsible for the retailer’s overall product strategy, including design, innovation and merchandising....more

Drapers • October 3, 2023

Gymshark hires new executive chairman

Gymshark has appointed David Laidlaw as its new executive chairman. Laidlaw has previously held leadership roles at major consumer brands including Cadbury, LVMH, and Coach....more

Marketing Beat • August 1, 2023

Gymshark appoints new chief marketing officer

Gymshark has appointed Carly O’Brien as its chief marketing officer. O’Brien joins from The Very Group, where she was also CMO. She will be responsible for Gymshark’s global marketing strategy....more

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