Gymshark is a British fitness apparel and accessories brand, manufacturer, and online retailer founded in 2012 by Ben Francis. Headquartered in Solihull, UK, Gymshark has experienced rapid growth, fueled by its strong social media presence, influencer marketing strategy, and focus on creating a dedicated community around fitness. The company offers a wide range of performance-oriented workout clothing and accessories for men and women, known for innovative fabrics, functional designs, and catering to the 'conditioning' community.
GSHQ serves as the central hub for Gymshark's global operations, housing key departments like product design, innovation, marketing, technology, finance, human resources, and executive leadership.
The state-of-the-art facility includes the 'GS Lift' gym, photography and film studios, a 100-seat auditorium ('The Shark Tank'), an R&D 'factory', collaborative workspaces, relaxation zones, and healthy food options.
Characterized by a fast-paced, ambitious, and dynamic environment heavily influenced by fitness and community. The culture encourages collaboration, innovation, and employee well-being, often described as energetic and youthful.
GSHQ symbolizes Gymshark's journey from a small startup to a major international brand. It acts as a physical manifestation of the company's values, commitment to fitness, and investment in its employees and future growth.
Gymshark primarily operates a direct-to-consumer model via its localized e-commerce websites, shipping products to over 180 countries. Its global functions are supported by key hubs: strategic leadership and core functions in the UK (GSHQ), North American operations in Denver, Asian supply chain management in Hong Kong, and global customer service partly based in Mauritius. This structure supports localized marketing, efficient logistics, and tailored customer experiences worldwide.
Trigenis, Central Boulevard, Blythe Valley Park
Solihull
West Midlands
United Kingdom
Address: 1615 Platte St, Denver, CO 80202 (Circa Building - US HQ)
To drive growth, tailor strategies, and manage operations within North America, ensuring relevance and connection with the local fitness community.
Address: Central business district, Hong Kong (Specific address not publicly listed)
To oversee and optimize Gymshark's extensive Asian supply chain, manage manufacturing relationships, and ensure product quality standards.
Address: Curepipe area, Mauritius (Specific address not publicly listed)
To deliver efficient, scalable, and high-quality customer service globally, leveraging local talent and infrastructure.
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As of April 2025, Gymshark' leadership includes:
Gymshark has been backed by several prominent investors over the years, including:
Gymshark has significantly strengthened its executive leadership over the last 12-18 months, appointing experienced leaders to key roles including Executive Chair, CFO, CTO, and CCO, positioning the company for its next phase of global growth and operational excellence. These appointments followed transitions from previous role holders.
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Gymshark commonly uses the first initial followed by a period and the last name for its corporate email addresses.
f.last@gymshark.com
Format
j.doe@gymshark.com
Example
85%
Success rate
Retail Gazette • February 6, 2024
Gymshark reported a sales increase to £556.2m for the year ending July 31, 2023, up from £484m. However, pre-tax profits significantly decreased to £13m from £27.8m the previous year, attributed to increased investment in international expansion and operational costs....more
Drapers • September 12, 2023
Gymshark appointed John Douglas as its new chief technology officer. Douglas previously held senior technology roles at Asos, Missguided, and Burberry, bringing extensive experience in digital transformation and e-commerce platforms....more
BusinessLive • July 24, 2023
Gymshark announced the appointment of David G Wise as its new executive chairman. Wise, with prior experience at businesses like The Body Shop and House of Fraser, joined to support founder Ben Francis and the leadership team in driving global strategy....more
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