What Does Gym King Do?

Total employees144
HeadquartersLeeds
Founded2015

Gym King is a British fitness apparel and lifestyle brand founded in 2015 by James Parker. It offers a wide range of clothing for men and women, blending gym wear with contemporary streetwear aesthetics. The brand focuses on trend-led designs, quality materials, and comfortable fits, aiming to inspire confidence and performance both in and out of the gym. Gym King has experienced rapid growth, appealing to a young, fashion-conscious audience passionate about fitness and has expanded its global reach through e-commerce and strategic partnerships.

Where Is Gym King's Headquarters?

HQ Function

The Leeds headquarters serves as the central operational hub for Gym King, overseeing design, product development, marketing, e-commerce operations, brand strategy, and financial management.

Notable Features:

Situated in a modern industrial park, the facility is likely optimized for the operational needs of a contemporary apparel brand, including office spaces, design studios, and potentially showrooms. Specific architectural highlights are not widely publicized.

Work Culture:

The work culture at Gym King is reported to be dynamic, fast-paced, and collaborative, reflecting the energetic nature of the fitness and fashion industries. It likely fosters creativity and a strong brand affinity among employees.

HQ Significance:

The headquarters is central to Gym King's brand identity, product innovation, and global operational management. It's the core for strategic decision-making and coordinating its international e-commerce activities.

Values Reflected in HQ: The headquarters likely embodies Gym King's values of ambition, contemporary style, entrepreneurial spirit, and a commitment to the active lifestyle and fitness community.

Location:

Gym King maintains a strong global presence primarily through its direct-to-consumer e-commerce platform, shipping products to numerous countries worldwide. This is supported by international digital marketing campaigns, a significant social media footprint, and strategic retail partnerships, notably with JD Sports, which has an extensive international retail network. Key functions supported globally include online sales, international logistics and fulfillment, global brand marketing, and customer service catering to an international audience.

Street Address:

Unit 2, Latchmore Industrial Park, Latchmore Road

City:

Leeds

State/Province:

West Yorkshire

Country:

United Kingdom

Where Else Does Gym King Operate Around the World?

Various International Distribution Hubs (e.g., UK, EU, USA)

Address: Specific addresses for third-party or owned distribution centers are generally not publicized as 'offices'.

To serve specific regional markets with greater efficiency, reducing shipping times and logistical complexities for customers in different geographical areas, thereby enhancing customer experience and market penetration.

Buying Intent Signals for Gym King

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gym King? Meet the Executive Team

As of April 2025, Gym King' leadership includes:

James Parker - Founder & CEO
Allan Dell - Chief Financial Officer
Matthew Corey - Chief Operating Officer

Who's Investing in Gym King?

Gym King has been backed by several prominent investors over the years, including:

JD Sports Fashion plc

What Leadership Changes Has Gym King Seen Recently?

Hire1
Exits0

In the past 12 months, Gym King appointed a new Chief Financial Officer, Allan Dell, in January 2024. This key hire indicates a strategic focus on strengthening financial leadership to support the brand's ongoing growth and expansion.

New Appointments:

Allan Dell, Allan Dell was appointed as Chief Financial Officer, bringing significant financial expertise to steer Gym King's financial strategy and operations.

What Technology (Tech Stack) Is Used byGym King?

Discover the tools Gym King uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gym King Email Formats and Examples

Based on available data, Gym King most commonly uses the email format 'first@thegymking.com' for its employees. This pattern is frequently seen in companies of similar size and structure.

first@thegymking.com

Format

james@thegymking.com

Example

90%

Success rate

What's the Latest News About Gym King?

FashionUnitedFebruary 13, 2024

Gym King Unveils Spring Summer ’24 Collection With Renewed Focus On Core Values

Gym King launched its Spring Summer 2024 collection, marking a renewed emphasis on its core brand pillars of quality, style, and community. The new range introduces fresh designs and innovative materials intended for both athletic performance and everyday lifestyle wear....more

TheIndustry.fashionOctober 12, 2023

Gym King Launches 'Performance' Collection To Rival Nike and Under Armour

Gym King introduced its 'Performance' collection, featuring advanced fabric technologies and functional designs tailored for serious athletes. This strategic launch aims to position Gym King as a competitor to established performance sportswear brands like Nike and Under Armour....more

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