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Gym King is a British fitness apparel and lifestyle brand founded in 2015 by James Parker. It offers a wide range of clothing for men and women, blending gym wear with contemporary streetwear aesthetics. The brand focuses on trend-led designs, quality materials, and comfortable fits, aiming to inspire confidence and performance both in and out of the gym. Gym King has experienced rapid growth, appealing to a young, fashion-conscious audience passionate about fitness and has expanded its global reach through e-commerce and strategic partnerships.
The Leeds headquarters serves as the central operational hub for Gym King, overseeing design, product development, marketing, e-commerce operations, brand strategy, and financial management.
Situated in a modern industrial park, the facility is likely optimized for the operational needs of a contemporary apparel brand, including office spaces, design studios, and potentially showrooms. Specific architectural highlights are not widely publicized.
The work culture at Gym King is reported to be dynamic, fast-paced, and collaborative, reflecting the energetic nature of the fitness and fashion industries. It likely fosters creativity and a strong brand affinity among employees.
The headquarters is central to Gym King's brand identity, product innovation, and global operational management. It's the core for strategic decision-making and coordinating its international e-commerce activities.
Gym King maintains a strong global presence primarily through its direct-to-consumer e-commerce platform, shipping products to numerous countries worldwide. This is supported by international digital marketing campaigns, a significant social media footprint, and strategic retail partnerships, notably with JD Sports, which has an extensive international retail network. Key functions supported globally include online sales, international logistics and fulfillment, global brand marketing, and customer service catering to an international audience.
Unit 2, Latchmore Industrial Park, Latchmore Road
Leeds
West Yorkshire
United Kingdom
Address: Specific addresses for third-party or owned distribution centers are generally not publicized as 'offices'.
To serve specific regional markets with greater efficiency, reducing shipping times and logistical complexities for customers in different geographical areas, thereby enhancing customer experience and market penetration.
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As of April 2025, Gym King' leadership includes:
Gym King has been backed by several prominent investors over the years, including:
In the past 12 months, Gym King appointed a new Chief Financial Officer, Allan Dell, in January 2024. This key hire indicates a strategic focus on strengthening financial leadership to support the brand's ongoing growth and expansion.
Discover the tools Gym King uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Based on available data, Gym King most commonly uses the email format 'first@thegymking.com' for its employees. This pattern is frequently seen in companies of similar size and structure.
first@thegymking.com
Format
james@thegymking.com
Example
90%
Success rate
FashionUnited • February 13, 2024
Gym King launched its Spring Summer 2024 collection, marking a renewed emphasis on its core brand pillars of quality, style, and community. The new range introduces fresh designs and innovative materials intended for both athletic performance and everyday lifestyle wear....more
TheIndustry.fashion • October 12, 2023
Gym King introduced its 'Performance' collection, featuring advanced fabric technologies and functional designs tailored for serious athletes. This strategic launch aims to position Gym King as a competitor to established performance sportswear brands like Nike and Under Armour....more
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