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Gusto is a modern, cloud-based platform providing full-service payroll, employee benefits, HR, and compliance support for small and medium-sized businesses across the United States. Founded in 2011 as ZenPayroll, Gusto aims to create a world where work empowers a better life by making the most complicated business tasks simple and personal. The company serves hundreds of thousands of businesses nationwide, offering tools for hiring, onboarding, talent management, and more, all integrated into one easy-to-use system.
The San Francisco headquarters serves as the primary center for Gusto's executive leadership, core product development, engineering, design, marketing, and corporate strategy.
Located within the historic American Industrial Center, the office blends industrial architectural elements with modern, collaborative workspaces. It features open floor plans, abundant natural light, and amenities designed to support employee well-being and foster a creative environment.
Gusto's HQ work culture is deeply rooted in its 'People First' philosophy, emphasizing empathy, transparency, and ownership. It fosters a supportive, inclusive, and mission-driven environment where employees (Gusties) are encouraged to innovate and grow.
The San Francisco headquarters is significant as it's the birthplace of Gusto and has been central to its growth and development. Its location in the Bay Area provides access to a rich talent pool and a vibrant tech ecosystem, driving innovation in HR technology.
Gusto's platform primarily serves businesses within the United States, offering payroll, benefits, and HR solutions tailored to U.S. regulations across all 50 states. While its physical offices are located in San Francisco, Denver, and New York, the company supports a distributed workforce with some employees working remotely. Through partnerships, such as with Remote.com, Gusto is also expanding its capabilities to help U.S. businesses hire and pay international contractors and employees, thus extending its service reach globally for its U.S. client base.
525 20th Street
San Francisco
CA
USA
Address: 1201 16th St Mall, Denver, CO 80202 (Tabor Center)
Serves as a key center for supporting Gusto's expanding customer base across the U.S. and contributes significantly to product innovation and engineering efforts, leveraging the Mountain West's talent.
Address: Manhattan, New York City, NY (Specific hub location)
Strengthens Gusto's presence in the Eastern U.S., providing localized support and tapping into New York's vast business ecosystem and talent pool.
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As of April 2025, GUS' leadership includes:
GUS has been backed by several prominent investors over the years, including:
In the past 12 months, Gusto has notably strengthened its financial leadership with the appointment of a new Chief Financial Officer. This follows a period with an interim CFO after the previous CFO's departure in early 2023. Other C-suite roles have maintained stability.
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Gusto primarily utilizes a straightforward email format, making it relatively easy to connect with their team. The most common structure is [first name]@[company_domain]. While other formats might exist for specific departments or roles, this is the generally observed pattern.
first@gusto.com
Format
josh@gusto.com
Example
85%
Success rate
Gusto Press Release / PR Newswire • June 4, 2024
Gusto announced the appointment of Bernard Liu as its new Chief Financial Officer. Liu brings over two decades of financial leadership experience from technology companies like Sonar, Heap, and Zendesk, and will oversee Gusto's financial operations and strategy....more
CPA.com / Business Wire • May 15, 2024
Gusto and CPA.com announced the renewal of their strategic partnership, continuing their collaboration to provide accounting professionals with modern payroll, benefits, and HR solutions for their clients through Gusto for Partners....more
Gusto Blog / Press Release • February 27, 2024
Gusto announced an expanded partnership with Remote, an HR platform for global organizations. This collaboration aims to make it easier for U.S.-based small businesses to hire, pay, and manage international employees and contractors....more
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