What Does GUS Do?

Total employees193
HeadquartersSan Francisco
Founded1991

Gusto is a modern, cloud-based platform providing full-service payroll, employee benefits, HR, and compliance support for small and medium-sized businesses across the United States. Founded in 2011 as ZenPayroll, Gusto aims to create a world where work empowers a better life by making the most complicated business tasks simple and personal. The company serves hundreds of thousands of businesses nationwide, offering tools for hiring, onboarding, talent management, and more, all integrated into one easy-to-use system.

Where Is GUS's Headquarters?

HQ Function

The San Francisco headquarters serves as the primary center for Gusto's executive leadership, core product development, engineering, design, marketing, and corporate strategy.

Notable Features:

Located within the historic American Industrial Center, the office blends industrial architectural elements with modern, collaborative workspaces. It features open floor plans, abundant natural light, and amenities designed to support employee well-being and foster a creative environment.

Work Culture:

Gusto's HQ work culture is deeply rooted in its 'People First' philosophy, emphasizing empathy, transparency, and ownership. It fosters a supportive, inclusive, and mission-driven environment where employees (Gusties) are encouraged to innovate and grow.

HQ Significance:

The San Francisco headquarters is significant as it's the birthplace of Gusto and has been central to its growth and development. Its location in the Bay Area provides access to a rich talent pool and a vibrant tech ecosystem, driving innovation in HR technology.

Values Reflected in HQ: The headquarters' design and atmosphere reflect Gusto's core values: putting people first, building with empathy, taking ownership, and embracing a growth mindset. The collaborative spaces and focus on employee experience embody these principles.

Location:

Gusto's platform primarily serves businesses within the United States, offering payroll, benefits, and HR solutions tailored to U.S. regulations across all 50 states. While its physical offices are located in San Francisco, Denver, and New York, the company supports a distributed workforce with some employees working remotely. Through partnerships, such as with Remote.com, Gusto is also expanding its capabilities to help U.S. businesses hire and pay international contractors and employees, thus extending its service reach globally for its U.S. client base.

Street Address:

525 20th Street

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does GUS Operate Around the World?

Denver, CO/USA

Address: 1201 16th St Mall, Denver, CO 80202 (Tabor Center)

Serves as a key center for supporting Gusto's expanding customer base across the U.S. and contributes significantly to product innovation and engineering efforts, leveraging the Mountain West's talent.

New York, NY/USA

Address: Manhattan, New York City, NY (Specific hub location)

Strengthens Gusto's presence in the Eastern U.S., providing localized support and tapping into New York's vast business ecosystem and talent pool.

Buying Intent Signals for GUS

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GUS? Meet the Executive Team

As of April 2025, GUS' leadership includes:

Josh Reeves - Co-founder & CEO
Tomer London - Co-founder & Chief Product Officer
Edward Kim - Co-founder & Chief Technology Officer
Bernard Liu - Chief Financial Officer
Danielle Brown - Chief People & Places Officer
Leland Maschmeyer - Chief Creative Officer
Andy Toung - Chief Marketing Officer
Tolithia Kornweibel - Chief Customer Officer

Who's Investing in GUS?

GUS has been backed by several prominent investors over the years, including:

General Catalyst
T. Rowe Price
Fidelity Management & Research Company
Kleiner Perkins
GV (Google Ventures)
Y Combinator
Dragoneer Investment Group
MSD Capital
1984 Ventures
Emergence Capital

What Leadership Changes Has GUS Seen Recently?

Hire1
Exits0

In the past 12 months, Gusto has notably strengthened its financial leadership with the appointment of a new Chief Financial Officer. This follows a period with an interim CFO after the previous CFO's departure in early 2023. Other C-suite roles have maintained stability.

New Appointments:

Bernard Liu, Bernard Liu appointed as new Chief Financial Officer, tasked with leading Gusto's financial strategy and operations.

What Technology (Tech Stack) Is Used byGUS?

Discover the tools GUS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GUS Email Formats and Examples

Gusto primarily utilizes a straightforward email format, making it relatively easy to connect with their team. The most common structure is [first name]@[company_domain]. While other formats might exist for specific departments or roles, this is the generally observed pattern.

first@gusto.com

Format

josh@gusto.com

Example

85%

Success rate

What's the Latest News About GUS?

Gusto Press Release / PR NewswireJune 4, 2024

Gusto Appoints Bernard Liu as Chief Financial Officer

Gusto announced the appointment of Bernard Liu as its new Chief Financial Officer. Liu brings over two decades of financial leadership experience from technology companies like Sonar, Heap, and Zendesk, and will oversee Gusto's financial operations and strategy....more

CPA.com / Business WireMay 15, 2024

Gusto and CPA.com Renew Strategic Partnership to Empower Accounting Professionals

Gusto and CPA.com announced the renewal of their strategic partnership, continuing their collaboration to provide accounting professionals with modern payroll, benefits, and HR solutions for their clients through Gusto for Partners....more

Gusto Blog / Press ReleaseFebruary 27, 2024

Gusto deepens its partnership with Remote to simplify global hiring and payroll

Gusto announced an expanded partnership with Remote, an HR platform for global organizations. This collaboration aims to make it easier for U.S.-based small businesses to hire, pay, and manage international employees and contractors....more

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