What Does GumGum Do?

Total employees577
HeadquartersSanta Monica
Founded

GumGum is a global contextual advertising technology company that empowers advertisers to reach consumers without the use of personal data. Its proprietary AI-powered platform, Verity™, analyzes the full content of web pages, videos, and CTV streams, ensuring ads are placed in brand-safe and relevant environments. GumGum helps brands deliver impactful advertising experiences that resonate with audiences in the moment.

Where Is GumGum's Headquarters?

HQ Function

Serves as the central hub for GumGum's global operations, including executive leadership, core technology development, product innovation, sales, marketing, and administrative functions.

Notable Features:

Modern office space designed to foster collaboration and creativity, featuring open-plan layouts, advanced technology infrastructure, and various meeting and social spaces. Likely reflects the company's innovative and tech-forward identity.

Work Culture:

Characterized by innovation, collaboration, agility, and a fast-paced environment typical of a leading ad-tech company. Emphasis on data-driven decision-making, creative problem-solving, and employee well-being.

HQ Significance:

The Santa Monica headquarters is strategically important due to its location within a major US tech ecosystem, providing access to a rich talent pool and facilitating partnerships. It drives the company's global strategy and technological advancements in contextual advertising.

Values Reflected in HQ: The headquarters' design and operational environment likely reflect GumGum's core values such as innovation, transparency, collaboration, and a people-centric approach.

Location:

GumGum supports its global client base with a worldwide network of offices and remote teams across North America, EMEA (Europe, Middle East, Africa), APAC (Asia-Pacific), and LATAM (Latin America). Key functions supported globally include sales, account management, publisher relations, ad operations, marketing, engineering, and technical support. This distributed presence allows GumGum to cater to regional market nuances, provide localized client services, and drive the international adoption of its contextual advertising technology.

Street Address:

1314 7th Street, Suite 300

City:

Santa Monica

State/Province:

CA

Country:

USA

Where Else Does GumGum Operate Around the World?

London, UK

Address: The Ministry, 79-81 Borough Road, London, SE1 1DN, UK

To strengthen GumGum's presence in the European advertising market, cater to local client needs, and drive adoption of its AI-powered ad tech in the region.

New York, NY, USA

Address: 4 World Trade Center, 150 Greenwich St, Floor 45, New York, NY 10007

To drive revenue growth and strategic partnerships on the US East Coast, a significant advertising market, and provide localized support for North American clients.

Sydney, NSW, Australia

Address: WeWork, 320 Pitt Street, Sydney, NSW 2000, Australia

To establish and grow GumGum's footprint in the APAC region, specifically targeting the Australian and New Zealand advertising ecosystems and providing regional client support.

Tokyo, Japan

Address: WeWork Nogizaka, 1 Chome-24-3 Minamiaoyama, Minato City, Tokyo 107-0062, Japan

To penetrate and grow market share in Japan, leveraging GumGum’s contextual technology for Japanese brands and publishers.

Buying Intent Signals for GumGum

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GumGum? Meet the Executive Team

As of April 2025, GumGum' leadership includes:

Phil Schraeder - Chief Executive Officer (CEO)
Ken Weiner - Chief Technology Officer (CTO)
Michelle Hulst - President
Adam Schenkel - Chief Financial Officer (CFO)
Lisa Licht - Chief Marketing Officer (CMO)
Patrick Gildea - Chief People Officer

Who's Investing in GumGum?

GumGum has been backed by several prominent investors over the years, including:

Goldman Sachs Growth
Morgan Stanley Expansion Capital
NewView Capital
Upfront Ventures
First Round Capital
NEA (New Enterprise Associates)

What Leadership Changes Has GumGum Seen Recently?

Hire3
Exits0

GumGum has actively strengthened its leadership, particularly in the EMEA region, with key hires in sales and programmatic leadership roles over the past 12-18 months. Notable appointments include new heads for DACH, EMEA commercial operations, and EMEA programmatic strategy, signaling a focus on European market expansion. No high-profile C-suite departures were publicly announced during the most recent 12-month period.

New Appointments:

Sorrel Froome, Sorrel Froome appointed as Head of Programmatic, EMEA, to spearhead programmatic strategy and foster growth across the region.
Frank Sueltmann, Frank Sueltmann joined GumGum as Managing Director for the DACH (Germany, Austria, Switzerland) region, focusing on market development and expansion.
Peter Marlow, Peter Marlow was appointed as Commercial Director for EMEA to lead commercial strategy and drive sales growth in the European, Middle Eastern, and African markets.

What Technology (Tech Stack) Is Used byGumGum?

Discover the tools GumGum uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GumGum Email Formats and Examples

GumGum primarily utilizes the `first.last@gumgum.com` email format for its employees (e.g., jane.doe@gumgum.com). A less common, but also observed format is `[first_initial][last]@gumgum.com` (e.g., jdoe@gumgum.com).

[first].[last]@gumgum.com

Format

jane.doe@gumgum.com

Example

90%

Success rate

What's the Latest News About GumGum?

ExchangeWireMarch 7, 2024

GumGum Appoints Sorrel Froome as Head of Programmatic, EMEA

GumGum, a contextual-first global digital advertising platform, has announced the appointment of Sorrel Froome as head of programmatic, EMEA. Froome will be responsible for driving GumGum’s programmatic strategy and growth in the region....more

MarTech SeriesFebruary 13, 2024

GumGum Launches Beta of the Industry’s First Generative AI-Powered Creative Ad Solution

GumGum announced the beta launch of its new ad product that leverages generative AI to create ad creatives. This solution aims to help advertisers build and optimize ad creatives quickly by pairing them with contextually relevant content....more

AdExchangerOctober 24, 2023

GumGum Is Integrating Its Contextual CTV Offering With Magnite And FreeWheel

GumGum is expanding its Connected TV (CTV) contextual capabilities by integrating with supply-side platforms Magnite and FreeWheel, aiming to provide advertisers with enhanced brand-safe and relevant ad placements in streaming environments....more

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