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GumGum is a global contextual advertising technology company that empowers advertisers to reach consumers without the use of personal data. Its proprietary AI-powered platform, Verity™, analyzes the full content of web pages, videos, and CTV streams, ensuring ads are placed in brand-safe and relevant environments. GumGum helps brands deliver impactful advertising experiences that resonate with audiences in the moment.
Serves as the central hub for GumGum's global operations, including executive leadership, core technology development, product innovation, sales, marketing, and administrative functions.
Modern office space designed to foster collaboration and creativity, featuring open-plan layouts, advanced technology infrastructure, and various meeting and social spaces. Likely reflects the company's innovative and tech-forward identity.
Characterized by innovation, collaboration, agility, and a fast-paced environment typical of a leading ad-tech company. Emphasis on data-driven decision-making, creative problem-solving, and employee well-being.
The Santa Monica headquarters is strategically important due to its location within a major US tech ecosystem, providing access to a rich talent pool and facilitating partnerships. It drives the company's global strategy and technological advancements in contextual advertising.
GumGum supports its global client base with a worldwide network of offices and remote teams across North America, EMEA (Europe, Middle East, Africa), APAC (Asia-Pacific), and LATAM (Latin America). Key functions supported globally include sales, account management, publisher relations, ad operations, marketing, engineering, and technical support. This distributed presence allows GumGum to cater to regional market nuances, provide localized client services, and drive the international adoption of its contextual advertising technology.
1314 7th Street, Suite 300
Santa Monica
CA
USA
Address: The Ministry, 79-81 Borough Road, London, SE1 1DN, UK
To strengthen GumGum's presence in the European advertising market, cater to local client needs, and drive adoption of its AI-powered ad tech in the region.
Address: 4 World Trade Center, 150 Greenwich St, Floor 45, New York, NY 10007
To drive revenue growth and strategic partnerships on the US East Coast, a significant advertising market, and provide localized support for North American clients.
Address: WeWork, 320 Pitt Street, Sydney, NSW 2000, Australia
To establish and grow GumGum's footprint in the APAC region, specifically targeting the Australian and New Zealand advertising ecosystems and providing regional client support.
Address: WeWork Nogizaka, 1 Chome-24-3 Minamiaoyama, Minato City, Tokyo 107-0062, Japan
To penetrate and grow market share in Japan, leveraging GumGum’s contextual technology for Japanese brands and publishers.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, GumGum' leadership includes:
GumGum has been backed by several prominent investors over the years, including:
GumGum has actively strengthened its leadership, particularly in the EMEA region, with key hires in sales and programmatic leadership roles over the past 12-18 months. Notable appointments include new heads for DACH, EMEA commercial operations, and EMEA programmatic strategy, signaling a focus on European market expansion. No high-profile C-suite departures were publicly announced during the most recent 12-month period.
Discover the tools GumGum uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
GumGum primarily utilizes the `first.last@gumgum.com` email format for its employees (e.g., jane.doe@gumgum.com). A less common, but also observed format is `[first_initial][last]@gumgum.com` (e.g., jdoe@gumgum.com).
[first].[last]@gumgum.com
Format
jane.doe@gumgum.com
Example
90%
Success rate
ExchangeWire • March 7, 2024
GumGum, a contextual-first global digital advertising platform, has announced the appointment of Sorrel Froome as head of programmatic, EMEA. Froome will be responsible for driving GumGum’s programmatic strategy and growth in the region....more
MarTech Series • February 13, 2024
GumGum announced the beta launch of its new ad product that leverages generative AI to create ad creatives. This solution aims to help advertisers build and optimize ad creatives quickly by pairing them with contextually relevant content....more
AdExchanger • October 24, 2023
GumGum is expanding its Connected TV (CTV) contextual capabilities by integrating with supply-side platforms Magnite and FreeWheel, aiming to provide advertisers with enhanced brand-safe and relevant ad placements in streaming environments....more
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