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Guidewell Connect
What Does Guidewell Connect Do?
Guidewell Connect is a key part of the GuideWell family of companies, dedicated to transforming the health insurance experience. It focuses on developing and implementing advanced consumer engagement strategies and technologies, including private health insurance marketplaces. By leveraging data analytics and digital tools, Guidewell Connect helps health plans and provider systems to more effectively acquire new members, deepen engagement with existing ones, and improve overall member retention. Their solutions aim to simplify the complexities of health insurance, making it more accessible and user-friendly for consumers, ultimately empowering them to make informed decisions about their health coverage.
Where Is Guidewell Connect's Headquarters?
HQ Function
Serves as the primary operational and strategic hub for Guidewell Connect, aligning with the broader GuideWell enterprise. This includes technology development, platform management, business strategy, and support services for its consumer engagement and marketplace solutions.
Notable Features:
The GuideWell campus in Jacksonville is a modern facility designed to promote collaboration and innovation among its various business units. It likely features contemporary office spaces, meeting areas, and technology infrastructure to support its health solutions mission.
Work Culture:
The work culture at GuideWell, and by extension Guidewell Connect, emphasizes innovation, member-centricity, collaboration, and a commitment to improving health outcomes. Employees are encouraged to contribute to a transformative healthcare environment.
HQ Significance:
Jacksonville is a strategic hub for GuideWell and its largest subsidiary, Florida Blue. The headquarters' location in this major Florida city facilitates strong connections within the state's healthcare ecosystem, supporting Guidewell Connect's mission to serve health plans and consumers effectively.
Values Reflected in HQ: The headquarters' design and operations likely reflect GuideWell's core values, such as integrity, respect, imagination, courage, and excellence, fostering an environment geared towards innovation in health services.
Location:
Guidewell Connect primarily operates within the United States, with a strong focus on supporting health plans and consumers in the American healthcare system. While its direct operational footprint is domestic, the technologies and insights developed by Guidewell Connect in consumer engagement and digital health platforms have relevance and potential applicability to health systems internationally. Its parent company, GuideWell, may also explore global partnerships or investments that align with its broader health solutions strategy.
Street Address:
4800 Deerwood Campus Parkway
City:
Jacksonville
State/Province:
Florida
Country:
USA
Where Else Does Guidewell Connect Operate Around the World?
Orlando, Florida, USA
Address: GuideWell Innovation CoRE, 6555 Sanger Rd, Orlando, FL 32827
Serves as an innovation hub in the Lake Nona Medical City, connecting startups, researchers, and established healthcare entities to accelerate the development and adoption of transformative health solutions in the region and beyond.
Miami, Florida, USA
Address: 8600 NW 53rd Terrace, Suite 100, Doral, FL 33166 (Florida Blue/GuideWell Office)
Supports GuideWell's extensive operations and member services in the populous South Florida region, ensuring close proximity to a large customer base and healthcare providers.
Buying Intent Signals for Guidewell Connect
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Guidewell Connect? Meet the Executive Team
As of April 2025, Guidewell Connect' leadership includes:
Who's Investing in Guidewell Connect?
Guidewell Connect has been backed by several prominent investors over the years, including:
What Leadership Changes Has Guidewell Connect Seen Recently?
GuideWell, the parent company of Guidewell Connect, has seen some key leadership appointments in the past year to strengthen its strategic objectives in health solutions, enterprise services, and market operations. These changes support the overall mission that Guidewell Connect contributes to.
New Appointments:
What Technology (Tech Stack) Is Used byGuidewell Connect?
Discover the tools Guidewell Connect uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Guidewell Connect Email Formats and Examples
As Guidewell Connect is a part of GuideWell, employees typically use the @guidewell.com email domain. The most common email pattern observed for GuideWell employees is the first initial followed by the last name.
[first_initial][last]@guidewell.com
Format
jdoe@guidewell.com
Example
90%
Success rate
What's the Latest News About Guidewell Connect?
GuideWell Newsroom • March 1, 2024
Guidewell Connect Parent Company, GuideWell, Appoints Lou Anne Louie as SVP, Chief Enterprise Services Officer
GuideWell announced the appointment of Lou Anne Louie to senior vice president, chief enterprise services officer, effective March 1. Her role will enhance enterprise-wide services crucial for supporting all GuideWell companies, including Guidewell Connect....more
GuideWell Newsroom • February 20, 2024
Rafael C. Vasquez Joins Florida Blue (Utilizing Guidewell Connect Tech) as EVP, Commercial Markets
Rafael C. Vasquez has been named Executive Vice President, Commercial Markets, for Florida Blue, GuideWell's insurance arm. This leadership is key for a major user of Guidewell Connect's consumer engagement platforms....more
GuideWell Newsroom • January 24, 2024
Guidewell Connect's Parent, GuideWell, Announces Partnership to Expand Mental Health Care Access
GuideWell and New Directions Behavioral Health are partnering to enhance mental health care access for Florida Blue Medicare Advantage members. This initiative reflects GuideWell's commitment to holistic health solutions, aligning with Guidewell Connect's goal of improving overall consumer health journeys....more
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