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GuideWell's Overview

Total employees633
HeadquartersJacksonville
Founded

Guidewell is a mission-driven, not-for-profit mutual holding company and the parent organization to a family of forward-thinking companies, including Florida Blue, focused on transforming health care. Committed to improving health care affordability, accessibility, and quality, Guidewell's innovative solutions serve individuals, employers, and government programs. Their diverse portfolio includes health insurance, clinical care, and health care technology and services, aiming to empower healthier communities.

Where is GuideWell's Headquarters?

HQ Function

Serves as the primary center for corporate leadership, strategic planning, administrative functions, and overarching governance for the Guidewell family of companies.

Notable Features:

The campus is known for its modern facilities designed to foster collaboration and innovation, often featuring employee wellness amenities and reflecting a commitment to a healthy work environment.

Work Culture:

The work culture at Guidewell's headquarters emphasizes collaboration, innovation, and a strong commitment to its mission of improving health. Employees often describe a supportive environment focused on community impact, diversity, inclusion, and professional growth.

HQ Significance:

The Jacksonville headquarters is significant as it anchors Guidewell's operations in Florida, a key market, and serves as the nerve center for its diverse health solutions enterprises, including its largest subsidiary, Florida Blue.

Values Reflected in HQ: The headquarters' design, amenities, and operational focus aim to reflect Guidewell's core values of integrity, respect, inclusion, imagination, and courage, fostering an environment conducive to transforming health care.

Location:

Guidewell's primary operations are concentrated in the United States, with a significant footprint in Florida through Florida Blue and in Puerto Rico through its subsidiary Triple-S Management. While its core health insurance and care delivery services are U.S.-focused, its venture arm, GuideWell Venture Group, may explore or invest in innovative health care companies that have a broader or international reach, thereby extending its influence in global health innovation. The company is primarily focused on improving health care within the communities it directly serves in the U.S. and its territories.

Street Address:

4800 Deerwood Campus Parkway

City:

Jacksonville

State/Province:

Florida

Country:

USA

GuideWell's Global Presence

Orlando, Florida/USA

Address: 6555 Sanger Rd, Orlando, FL 32827

Strategically situated in Lake Nona Medical City, the Orlando office leverages a rich ecosystem of medical research, technology, and talent to drive advancements in health care technology and care delivery models.

San Juan, Puerto Rico/USA

Address: 1441 Franklin D. Roosevelt Ave, San Juan, PR 00920 (General Address for Triple-S Management)

Crucial for Guidewell's operations in Puerto Rico, this office enables the delivery of localized health and insurance solutions tailored to the specific needs and regulatory environment of the Puerto Rican community.

Nashville, Tennessee/USA

Address: Varies (PopHealthCare, a GuideWell company, is headquartered here)

This location taps into Nashville's prominent health care industry hub, allowing PopHealthCare to innovate and deliver specialized care management services nationwide.

Buying Intent Signals for GuideWell

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of GuideWell

As of April 2025, GuideWell' leadership includes:

Patrick "Pat" Geraghty - President and Chief Executive Officer
Thurman Justice - Executive Vice President, Chief Financial Officer
Camille Harrison - Executive Vice President, Medicare and Chief Innovation and Experience Officer, Florida Blue and GuideWell
Chuck Divita - Executive Vice President, Commercial Markets, Florida Blue and GuideWell
Farley Kern - Senior Vice President, Chief Communications and Social Responsibility Officer
Kelli Tice, MD - Senior Vice President, Chief Health Equity Officer
Ana Gupte, PhD - Senior Vice President, Chief Strategy and Innovation Officer

Investors of GuideWell

GuideWell has been backed by several prominent investors over the years, including:

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Guidewell has seen strategic appointments to strengthen its leadership in key areas, particularly in its subsidiary operations, specialized health service initiatives, and board governance. These changes reflect the company's commitment to growth and innovation.

New Appointments:

Jeffrey D. Goddard, Jeffrey D. Goddard appointed as Market President for Triple-S Management to lead operations in Puerto Rico.
Tim Cost, Tim Cost, President of Jacksonville University, was appointed as the new Board Chair for GuideWell Mutual Holding Corporation.
Sarah Iselin, Sarah Iselin appointed to lead new GuideWell company Lucet, focusing on behavioral health solutions.

Technology (Tech Stack) used by GuideWell

Discover the tools GuideWell uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GuideWell Email Formats and Examples

Guidewell most commonly uses the first_name.last_name@guidewell.com email format for its employees. While this is the predominant pattern, variations might exist, especially within its diverse family of subsidiary companies which may have their own established email structures.

first.last@guidewell.com

Format

jane.doe@guidewell.com

Example

85%

Success rate

News and media

guidewell.comJanuary 16, 2024

Guidewell Appoints Jeffrey D. Goddard as Market President for its Health Plan Business in Puerto Rico

Jeffrey D. Goddard has been named Market President for Triple-S Management, GuideWell's health plan business in Puerto Rico, effective immediately. He will lead overall strategy, operations, and financial performance for Triple-S....more

guidewell.comNovember 2, 2023

Guidewell Announces Tim Cost as New Board Chair

GuideWell Mutual Holding Corporation's board of directors has appointed Tim Cost, President of Jacksonville University, as its new board chair. Cost succeeded John Ramil, who retired from the board....more

floridablue.comFebruary 13, 2024

Florida Blue Medicare (Guidewell Subsidiary) and Papa Partner to Combat Senior Loneliness

Florida Blue Medicare, a PPO plan offered by Blue Cross and Blue Shield of Florida, an independent licensee of the Blue Cross and Blue Shield Association and part of Guidewell's family of companies, announced a partnership with Papa to provide companionship and support services to eligible Medicare Advantage members in Florida, addressing social isolation among seniors....more

guidewell.comMay 1, 2023

Guidewell and Florida Blue Name Sarah Iselin President and CEO of New Company, Lucet

GuideWell and Florida Blue announced the launch of Lucet, a new company designed to help health plans, employers, and providers improve access to quality behavioral health care. Sarah Iselin was named president and CEO of Lucet....more

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