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Guideway Care's Overview

Total employees79
HeadquartersBirmingham
Founded2016

Guideway Care is a healthcare solutions company dedicated to enhancing patient experiences and outcomes through comprehensive care guidance. They partner with leading health systems, hospitals, and provider groups to design, build, and operate specialized Care Guidance programs. These programs integrate Guideway Care's proprietary technology platform with personalized, peer-to-patient support services, ensuring that every patient has a trusted guide throughout their complex medical journey, particularly in areas like oncology, cardiology, and maternity care. Their mission focuses on improving patient adherence, reducing healthcare disparities, and increasing overall satisfaction by providing empathetic and knowledgeable navigation.

Where is Guideway Care's Headquarters?

Guideway Care officeGuideway Care officeGuideway Care officeGuideway Care office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Guideway Care's operations, technology development, strategic planning, clinical program design, and administrative functions supporting their national care guidance programs.

Notable Features:

Located in Revolution Park, a modern business park. The office environment is designed to support collaboration and innovation for its team. Specific architectural details are not widely publicized, emphasizing a functional and professional workspace.

Work Culture:

Guideway Care fosters a mission-driven, patient-centric, and collaborative work culture. Employees are dedicated to improving healthcare experiences, driven by values of empathy, innovation, and impact. The environment encourages continuous learning and a team-oriented approach to solving complex healthcare challenges.

HQ Significance:

The Birmingham headquarters is pivotal for developing and scaling Guideway Care's innovative patient navigation solutions. It serves as the nerve center for coordinating services with healthcare partners across the U.S. and for advancing their technology platform.

Values Reflected in HQ: The choice of a modern, accessible office space reflects Guideway Care's commitment to professionalism, operational efficiency, and leveraging technology. It supports their mission by providing a conducive environment for innovation and collaboration aimed at patient support.

Location:

Guideway Care's operations and services are currently focused on the United States market. They partner with U.S.-based health systems, hospitals, and provider groups to deliver their care guidance programs. While their technology and service model could have potential for international application, their present functions, including platform development and patient support, are tailored to the U.S. healthcare landscape.

Street Address:

3100 Revolution Park Dr, Suite 100

City:

Birmingham

State/Province:

AL

Country:

USA

Guideway Care's Global Presence

N/A - Operations are centralized with remote and embedded teams

Address: N/A

Service delivery is managed centrally from the headquarters and executed locally or remotely by dedicated teams to support healthcare organizations and patients nationwide.

Buying Intent Signals for Guideway Care

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Guideway Care

As of April 2025, Guideway Care' leadership includes:

Craig Parker - Chief Executive Officer
Brynne MacNames - Chief Operating Officer
Jeremy Tin - Chief Technology Officer
Dr. Ed Rafalski - Chief Strategy & Marketing Officer
Brad Hargett - Chief Growth Officer
Valerie Monet, PhD - VP, Program Evaluation & SDoH
Laura Pridemore - VP, Care Guidance Operations

Investors of Guideway Care

Guideway Care has been backed by several prominent investors over the years, including:

Kaiser Permanente Ventures
Highmark Ventures
BIP Ventures

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Over the past year, Guideway Care has strategically enhanced its leadership by appointing a new Chief Technology Officer and promoting its Chief Operating Officer. These changes underscore the company's commitment to technological innovation and operational excellence in patient care guidance. No executive departures have been publicly announced during this period.

New Appointments:

Jeremy Tin, Jeremy Tin joined Guideway Care as Chief Technology Officer to spearhead technological advancements and innovation within the company.
Brynne MacNames, Brynne MacNames was promoted from VP of Operations to Chief Operating Officer, tasked with enhancing operational efficiency and supporting company growth.

Technology (Tech Stack) used by Guideway Care

Discover the tools Guideway Care uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Guideway Care Email Formats and Examples

Guideway Care typically utilizes the email format of 'first name.last name@guidewaycare.com'. This is a common professional structure that facilitates direct communication with their team members.

first.last@guidewaycare.com

Format

craig.parker@guidewaycare.com

Example

90%

Success rate

News and media

guidewaycare.comJune 6, 2023

Guideway Care and The US Oncology Network Collaborate to Enhance Support for Cancer Patients

Guideway Care announced a significant collaboration with The US Oncology Network aimed at providing enhanced care navigation and comprehensive support services for cancer patients treated within The Network's extensive group of affiliated practices....more

guidewaycare.comMay 16, 2023

Guideway Care Joins Forces with The Center for Cancer and Blood Disorders to Advance Patient Support and Navigation

Guideway Care partnered with The Center for Cancer and Blood Disorders (CCBD) to implement its specialized care guidance program. This initiative seeks to improve the patient experience, adherence to treatment, and overall outcomes for individuals undergoing cancer care at CCBD....more

PR Newswire (via guidewaycare.com news section)February 22, 2022

Guideway Care Secures Growth Investment from Kaiser Permanente Ventures and Highmark Ventures

Guideway Care announced it secured a significant growth investment in a Series A funding round co-led by Kaiser Permanente Ventures and Highmark Ventures, with participation from existing investors including BIP Ventures. This funding is aimed at accelerating the expansion of its care guidance solutions and technology platform....more

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