What Does GuideSpark Do?

Total employees16
HeadquartersRedwood City
Founded2008

GuideSpark was a company specializing in employee communication and change management software. Founded in 2008, its platform enabled organizations to deliver personalized, trackable, and engaging video-based and multimedia content to their workforce, covering topics such as HR benefits, compensation, cybersecurity, compliance, and company policies. The company aimed to improve employee understanding, drive adoption of new initiatives, and enhance overall workforce engagement and alignment. In August 2021, GuideSpark was acquired by Upland Software and its solutions were integrated into Upland's product suite, particularly enhancing Upland's employee experience offerings.

Where Is GuideSpark's Headquarters?

HQ Function

Served as the primary hub for executive leadership, product development, software engineering, sales, marketing, customer success, and administrative operations.

Notable Features:

Located in a modern office park in Silicon Valley, offering access to a rich talent pool and a vibrant tech ecosystem. The office likely featured contemporary design and amenities conducive to collaboration and innovation.

Work Culture:

GuideSpark fostered an innovative, customer-focused, and collaborative work environment. The culture emphasized creativity in developing communication solutions and a commitment to helping clients improve their employee engagement.

HQ Significance:

The Redwood City headquarters was pivotal to GuideSpark's growth, product innovation, and its establishment as a recognized leader in the employee communication software market prior to its acquisition.

Values Reflected in HQ: The headquarters likely embodied GuideSpark's core values of innovation, effective communication, customer success, and employee empowerment, reflected in its workspace design and operational ethos.

Location:

Prior to its acquisition, GuideSpark served a global customer base, including many multinational corporations. Its primary operations were centered in its California headquarters, with significant development and technical support from its office in Pune, India. The platform itself was designed to support employee communications across diverse geographic regions and languages.

Street Address:

555 Twin Dolphin Dr, Suite 130

City:

Redwood City

State/Province:

CA

Country:

USA

Where Else Does GuideSpark Operate Around the World?

Pune, Maharashtra, India

Address: Details of specific street address in Pune are not widely publicized; likely located within one of Pune's IT parks.

Leveraged India's extensive technology talent pool to scale product development efforts, enhance platform capabilities, and support global operations cost-effectively.

Buying Intent Signals for GuideSpark

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GuideSpark? Meet the Executive Team

As of April 2025, GuideSpark' leadership includes:

Keith Kitani - Co-Founder & Chief Executive Officer
Michael Cohen - Chief Financial Officer
Robert Hutter - Chief Technology Officer
Brian Roe - SVP, Sales and Customer Success

Who's Investing in GuideSpark?

GuideSpark has been backed by several prominent investors over the years, including:

New Enterprise Associates (NEA)
Storm Ventures
IDG Ventures (now Peak XV Partners)
Emergence Capital
Meritech Capital Partners
Harrison Metal

What Leadership Changes Has GuideSpark Seen Recently?

Hire0
Exits0

GuideSpark was acquired by Upland Software in August 2021. As a result, 'GuideSpark' ceased to operate as an independent entity, and there have been no executive hires or exits specifically under the GuideSpark name in the last 12 months. Leadership transitions occurred at the time of the acquisition and integration into Upland Software.

What Technology (Tech Stack) Is Used byGuideSpark?

Discover the tools GuideSpark uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GuideSpark Email Formats and Examples

Historically, GuideSpark commonly used the email format [first_initial][last]@guidespark.com. For example, an employee named Jane Smith would likely have the email jsmith@guidespark.com. Other formats might have existed, but this was a prevalent one. Since the acquisition by Upland Software, @guidespark.com email addresses are no longer actively used for new communications.

[first_initial][last]@guidespark.com

Format

jsmith@guidespark.com

Example

75%

Success rate

What's the Latest News About GuideSpark?

Upland Software / PR NewswireAugust 3, 2021

GuideSpark News: Upland Software Acquires GuideSpark, Extending Enterprise-Class Employee Engagement and Communications Capabilities

Upland Software, Inc. announced it had acquired GuideSpark, a leader in employee communication and engagement software. The acquisition aimed to integrate GuideSpark's platform into Upland's employee experience cloud, enhancing solutions for critical HR and internal communications challenges....more

GlobeNewswireMay 13, 2020

GuideSpark News: GuideSpark Launches New Communicate Suite to Help Companies Effectively Reach Their Employees Wherever They Are

GuideSpark announced the launch of its Communicate Suite, a new solution designed to enable companies to deliver targeted, engaging, and measurable communications to their employees. The suite was particularly aimed at supporting businesses navigating changes in work environments and needing to connect with distributed teams....more

GlobeNewswireOctober 22, 2019

GuideSpark News: GuideSpark Announces New People Analytics Capabilities

GuideSpark introduced new people analytics capabilities to its platform, allowing HR leaders to gain deeper insights into employee engagement with communications and content. These tools aimed to help companies measure the effectiveness of their HR programs and optimize their communication strategies....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including GuideSpark, are just a search away.