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GuideSpark was a company specializing in employee communication and change management software. Founded in 2008, its platform enabled organizations to deliver personalized, trackable, and engaging video-based and multimedia content to their workforce, covering topics such as HR benefits, compensation, cybersecurity, compliance, and company policies. The company aimed to improve employee understanding, drive adoption of new initiatives, and enhance overall workforce engagement and alignment. In August 2021, GuideSpark was acquired by Upland Software and its solutions were integrated into Upland's product suite, particularly enhancing Upland's employee experience offerings.
Served as the primary hub for executive leadership, product development, software engineering, sales, marketing, customer success, and administrative operations.
Located in a modern office park in Silicon Valley, offering access to a rich talent pool and a vibrant tech ecosystem. The office likely featured contemporary design and amenities conducive to collaboration and innovation.
GuideSpark fostered an innovative, customer-focused, and collaborative work environment. The culture emphasized creativity in developing communication solutions and a commitment to helping clients improve their employee engagement.
The Redwood City headquarters was pivotal to GuideSpark's growth, product innovation, and its establishment as a recognized leader in the employee communication software market prior to its acquisition.
Prior to its acquisition, GuideSpark served a global customer base, including many multinational corporations. Its primary operations were centered in its California headquarters, with significant development and technical support from its office in Pune, India. The platform itself was designed to support employee communications across diverse geographic regions and languages.
555 Twin Dolphin Dr, Suite 130
Redwood City
CA
USA
Address: Details of specific street address in Pune are not widely publicized; likely located within one of Pune's IT parks.
Leveraged India's extensive technology talent pool to scale product development efforts, enhance platform capabilities, and support global operations cost-effectively.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, GuideSpark' leadership includes:
GuideSpark has been backed by several prominent investors over the years, including:
GuideSpark was acquired by Upland Software in August 2021. As a result, 'GuideSpark' ceased to operate as an independent entity, and there have been no executive hires or exits specifically under the GuideSpark name in the last 12 months. Leadership transitions occurred at the time of the acquisition and integration into Upland Software.
Discover the tools GuideSpark uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Historically, GuideSpark commonly used the email format [first_initial][last]@guidespark.com. For example, an employee named Jane Smith would likely have the email jsmith@guidespark.com. Other formats might have existed, but this was a prevalent one. Since the acquisition by Upland Software, @guidespark.com email addresses are no longer actively used for new communications.
[first_initial][last]@guidespark.com
Format
jsmith@guidespark.com
Example
75%
Success rate
Upland Software / PR Newswire • August 3, 2021
Upland Software, Inc. announced it had acquired GuideSpark, a leader in employee communication and engagement software. The acquisition aimed to integrate GuideSpark's platform into Upland's employee experience cloud, enhancing solutions for critical HR and internal communications challenges....more
GlobeNewswire • May 13, 2020
GuideSpark announced the launch of its Communicate Suite, a new solution designed to enable companies to deliver targeted, engaging, and measurable communications to their employees. The suite was particularly aimed at supporting businesses navigating changes in work environments and needing to connect with distributed teams....more
GlobeNewswire • October 22, 2019
GuideSpark introduced new people analytics capabilities to its platform, allowing HR leaders to gain deeper insights into employee engagement with communications and content. These tools aimed to help companies measure the effectiveness of their HR programs and optimize their communication strategies....more
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