HQ Function

Serves as the central hub for research and development, product innovation, marketing, sales, and administrative operations for the company's sports nutrition products.

Notable Features:

Located in a dynamic area of Berkeley, the facility is designed to foster collaboration and innovation in sports science. Its location supports an environment conducive to the active lifestyle the brand promotes.

Work Culture:

GU Energy Labs fosters a work culture deeply rooted in a passion for athletics and well-being. Employees often share an enthusiasm for endurance sports, creating an environment that is both collaborative and driven by a shared mission to support athletes. The company values innovation, quality, and a commitment to the athletic community.

HQ Significance:

The Berkeley headquarters is significant as it's where the core ideation, development, and strategic planning for GU's globally recognized sports nutrition products take place. Its California location places it within a strong athletic and health-conscious community, influencing product development and brand identity.

Values Reflected in HQ: The headquarters likely reflects GU's values of innovation, community, and performance through its operational focus and its location within an active, health-conscious region.

Location:

GU Energy Labs supports athletes globally through an extensive network of international distributors and online retail channels. Their products are available in numerous countries across North America, South America, Europe, Asia, Africa, and Oceania, catering to a diverse community of endurance athletes. This global reach ensures that athletes worldwide have access to GU's sports nutrition for training and competition.

Street Address:

1609 4th St

City:

Berkeley

State/Province:

CA

Country:

USA