What Does gShift Do?

Total employeesInformation not readily available after acquisition.
HeadquartersBarrie
Founded2009

gShift (now part of BrightEdge) was a company offering a comprehensive SEO and content performance platform designed to help businesses track, analyze, and optimize their online presence. Their platform provided insights into keyword rankings, content performance, social media engagement, and competitive analysis. gShift's solutions helped marketers improve their search engine visibility, drive more traffic, and increase conversions. BrightEdge acquired gShift in 2018 and its capabilities are now integrated into the BrightEdge platform. This profile reflects gShift as a historical entity, recognizing its legacy and contribution to the SEO landscape prior to its acquisition.

Where Is gShift's Headquarters?

gShift officegShift officegShift officegShift office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the central hub for product development, sales, marketing, and customer support for gShift's SEO and content performance platform.

Notable Features:

While specific architectural details are unavailable, the headquarters likely housed typical office facilities for software development and customer service teams.

Work Culture:

Information regarding the specific work culture at gShift's headquarters is limited following the acquisition. However, it likely fostered a collaborative environment focused on innovation in SEO technology.

HQ Significance:

The headquarters represented gShift's commitment to the Canadian tech scene and served as the central point for innovation and customer engagement before its acquisition by BrightEdge.

Values Reflected in HQ: While specific values are unavailable, the HQ likely reflected values of innovation, customer focus, and data-driven decision-making related to SEO and content performance.

Location:

gShift's software platform supported users globally, enabling them to track and optimize their websites for search engines in multiple countries and languages. Support and training were also provided globally, although their physical presence was primarily in Canada.

Street Address:

Not publicly available after acquisition

City:

Barrie

State/Province:

Ontario

Country:

Canada

Where Else Does gShift Operate Around the World?

Specific locations besides the headquarters are not publicly available. gShift likely had a relatively small, centralized team.

Address: Address not available.

Regional purpose would have been to expand market reach and provide local support to customers.

Buying Intent Signals for gShift

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading gShift? Meet the Executive Team

As of April 2025, gShift' leadership includes:

Krista LaRiviere - Co-founder and CEO
Chris Adams - Co-founder and CTO

Who's Investing in gShift?

gShift has been backed by several prominent investors over the years, including:

GrowthWorks Capital Ltd.
MaRS Investment Accelerator Fund (IAF)

What Leadership Changes Has gShift Seen Recently?

Hire0
Exits0

Since gShift was acquired by BrightEdge in 2018, tracking executive hires and exits specifically for gShift within the last 12 months (of the current date) is not relevant. Information is not available for historical executive departures specifically post-acquisition.

What Technology (Tech Stack) Is Used bygShift?

Discover the tools gShift uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

gShift Email Formats and Examples

While specific details are unavailable, typical email formats often follow patterns such as first name.last name or first initial.last name. Since the company is part of BrightEdge, contacting through BrightEdge channels would be more appropriate.

[first].[last]@gshiftlabs.com (Historical)

Format

john.doe@gshiftlabs.com (Example only, no longer valid)

Example

Estimated success rate data not available after acquisition.%

Success rate

What's the Latest News About gShift?

BrightEdge • 2018-01-03

BrightEdge Acquires gShift to Transform Content Marketing

BrightEdge acquired gShift to bolster its content marketing capabilities. The acquisition aimed to integrate gShift's platform into BrightEdge's suite, providing users with a more comprehensive solution for SEO and content performance....more

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