What Does Golden Screen Cinemas Do?

Total employees777
HeadquartersPetaling Jaya
Founded1987

Golden Screen Cinemas (GSC) is Malaysia's leading film exhibitor and distributor, a dominant force in the Malaysian entertainment industry. Known for its extensive network of cinemas nationwide, GSC offers a diverse range of cinematic experiences, from mainstream blockbusters to art-house films, and features advanced technologies like IMAX, 4DX, D-BOX, and Dolby Atmos. GSC also operates premium cinema offerings such as Aurum Theatre, providing luxury viewing experiences. They are committed to enhancing the movie-going journey for all Malaysians by continuously innovating and expanding their offerings.

Where Is Golden Screen Cinemas's Headquarters?

HQ Function

Serves as the central administrative and strategic hub for all GSC operations, including film acquisition and programming, marketing and promotions, finance, human resources, IT, and business development for its cinema circuit and related ventures.

Notable Features:

Modern office facilities designed to support a dynamic entertainment business. Likely includes meeting rooms, collaborative spaces, and potentially private screening rooms for film evaluation and internal previews.

Work Culture:

A fast-paced and results-oriented environment typical of the entertainment industry, with a strong emphasis on customer experience, innovation in cinema technology, and a passion for film. Collaborative teamwork is encouraged to manage diverse operations.

HQ Significance:

The headquarters is pivotal for orchestrating GSC's market leadership in Malaysia, making key decisions on film distribution, cinema expansion, technological upgrades, and overall brand strategy that impacts millions of moviegoers.

Values Reflected in HQ: The headquarters likely embodies GSC's commitment to innovation, excellence in entertainment, customer focus, and leadership within the film exhibition industry.

Location:

Golden Screen Cinemas' primary operations are concentrated in Malaysia, where it stands as the leading cinema exhibitor. Historically, GSC had expanded into Vietnam, but these operations were acquired by Galaxy Studio in 2023. GSC continues to engage in international film distribution through its GSC Movies arm, bringing a wide array of foreign films to Malaysian audiences and sometimes distributing Malaysian films internationally. Its core focus remains on strengthening its market leadership and innovating within Malaysia.

Street Address:

No. 1, Jalan SS22/19, Damansara Jaya

City:

Petaling Jaya

State/Province:

Selangor

Country:

Malaysia

Where Else Does Golden Screen Cinemas Operate Around the World?

Nationwide, Malaysia

Address: Various key cinema multiplexes across major cities and towns in Malaysia (e.g., Mid Valley Megamall - Kuala Lumpur, Gurney Plaza - Penang, Paradigm Mall - Johor Bahru).

To deliver GSC's diverse cinematic experiences directly to customers, manage local cinema staff and resources, ensure operational efficiency, implement localized marketing campaigns, and act as the face of the GSC brand in various regions across Malaysia.

Buying Intent Signals for Golden Screen Cinemas

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Golden Screen Cinemas? Meet the Executive Team

As of April 2025, Golden Screen Cinemas' leadership includes:

Ms. Koh Mei Lee - Chief Executive Officer
Mr. Lionel Ong - Chief Marketing Officer
Mr. Tung Yow Kong - General Manager, Distribution (GSC Movies)
Ms. Sharmine Liew - General Manager, Aurum Theatre & F&B

Who's Investing in Golden Screen Cinemas?

Golden Screen Cinemas has been backed by several prominent investors over the years, including:

PPB Group Berhad (Parent Company)
Kuok Group (Ultimate Parent Group)

What Leadership Changes Has Golden Screen Cinemas Seen Recently?

Hire0
Exits1

Over the past 12-18 months, Golden Screen Cinemas has experienced some leadership transitions, most notably the retirement of its long-serving Chief Operating Officer. The company adapts its leadership structure to maintain its position in the dynamic entertainment market.

Departures

Mr. Heng Beng Fatt, Mr. Heng Beng Fatt retired from his role as Chief Operating Officer of Golden Screen Cinemas.

What Technology (Tech Stack) Is Used byGolden Screen Cinemas?

Discover the tools Golden Screen Cinemas uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Golden Screen Cinemas Email Formats and Examples

Golden Screen Cinemas likely utilizes standard corporate email address formats. Common patterns usually involve combinations of the employee's first name, last name, or initials.

Common formats: [first].[last]@gsc.com.my OR [first_initial][last]@gsc.com.my. For example, 'jane.doe@gsc.com.my' or 'jdoe@gsc.com.my'.

Format

meilee.koh@gsc.com.my

Example

70%

Success rate

What's the Latest News About Golden Screen Cinemas?

The Star OnlineOctober 26, 2023

GSC opens biggest cinema in Malaysia at IOI City Mall 2 East

Golden Screen Cinemas (GSC) launched its largest multiplex at IOI City Mall 2 East, Putrajaya. This new cinema boasts 13 screens, including an IMAX hall with laser technology, a family-friendly PlayPlus hall with sensory features, and a BIG hall equipped with Dolby Atmos, aiming to provide diverse and premium entertainment options....more

Marketing InteractiveMay 3, 2023

GSC and SEGi launch first-ever MBA in Retail and Digital Business

Golden Screen Cinemas partnered with SEGi University & Colleges to launch an industry-first Master of Business Administration (MBA) specializing in Retail and Digital Business. This initiative aims to upskill GSC's workforce and contribute to talent development in the evolving retail and entertainment sectors....more

New Straits TimesFebruary 7, 2024

GSC launches Malaysia's first Aurum IMAX cinema at The Gardens Mall

Golden Screen Cinemas introduced Malaysia's first Aurum IMAX theatre at The Gardens Mall, Kuala Lumpur. This merges the luxurious Aurum Theatre experience with the immersive IMAX with Laser technology, offering plush recliners, personalized service, and contemporary continental cuisine within the IMAX hall....more

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