What Does GS1 Do?

Total employees708
HeadquartersBrussels
Founded1973

GS1 is a neutral, not-for-profit, global organization that develops and maintains the most widely used supply chain standards system in the world. Best known for the barcode, GS1 standards improve the efficiency, safety, and visibility of supply chains across physical and digital channels in 25 sectors. With local Member Organizations in 116 countries, GS1 serves more than two million companies globally, from large multinational corporations to small, local enterprises.

Where Is GS1's Headquarters?

HQ Function

The GS1 Global Office coordinates the federation of 116 GS1 Member Organizations worldwide, leads the development and maintenance of global standards, drives innovation in supply chain solutions, and manages global partnerships and governance.

Notable Features:

Modern office facilities situated in a prominent business district, designed to foster international collaboration and host global meetings and workshops.

Work Culture:

An international, collaborative, and mission-driven environment. Employees from diverse nationalities work together, focusing on consensus-building for global standards and supporting businesses worldwide in improving their efficiency and sustainability.

HQ Significance:

The headquarters serves as the central hub for the GS1 system, ensuring the global interoperability and consistent implementation of standards used by millions of companies. Its location in Brussels facilitates engagement with international regulatory bodies and industry stakeholders.

Values Reflected in HQ: The headquarters embodies GS1's core values: neutrality, collaboration, innovation, user-driven approach, and global impact. Its operations and central location reflect its commitment to serving a worldwide community.

Location:

GS1 has a truly global presence, operating through a federation of 116 local Member Organizations (MOs) across the world. These MOs provide direct support to over two million companies, enabling the implementation of GS1 standards for unique identification (e.g., GTINs), data capture (barcodes, EPC/RFID), and information sharing (e.g., GDSN, EPCIS). Functions supported globally include standards development, user support and education, industry engagement, and fostering innovation in supply chain visibility and efficiency across sectors like retail, healthcare, transport & logistics, and foodservice. This federated model ensures that global standards are applied consistently while being adapted to local business needs and languages.

Street Address:

Avenue Louise 326, bte 10

City:

Brussels

State/Province:

Brussels-Capital Region

Country:

Belgium

Where Else Does GS1 Operate Around the World?

Ewing, New Jersey, USA

Address: Princeton Pike Corporate Center, 300 Charles Ewing Blvd, Ewing Township, NJ 08628, USA

To administer and promote GS1 standards within the United States, providing local support, expertise, and community engagement for American companies to enhance their supply chain operations.

Cologne, North Rhine-Westphalia, Germany

Address: Maarweg 133, 50825 Köln, Germany

To facilitate the adoption and implementation of GS1 standards for German businesses, fostering efficiency, interoperability, and innovation in their national and international supply chains.

Warwick, England, United Kingdom

Address: Results Way, Warwick, CV34 6DA, United Kingdom

To drive the adoption and effective use of GS1 standards across the UK, providing resources, training, and support to businesses of all sizes to optimize their supply chain processes.

Buying Intent Signals for GS1

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GS1? Meet the Executive Team

As of April 2025, GS1' leadership includes:

Renaud de Barbuat - President and CEO
Robert Beideman - SVP, Solutions & Innovation
Mariana Villa da Costa - SVP, Global Marketing & Communications
Ulrich Dempfle - SVP, Industry Engagement
Dominique Hamerijns - SVP, Finance & Operations and CFO
Timothy Marsh - SVP, Healthcare

Who's Investing in GS1?

GS1 has been backed by several prominent investors over the years, including:

GS1 is a global, neutral, non-profit standards organization. It is primarily funded by its network of Member Organizations worldwide. These Member Organizations, in turn, are typically funded by annual subscription fees from the companies that use GS1 standards and services.

What Leadership Changes Has GS1 Seen Recently?

Hire1
Exits1

The most significant executive change at GS1 Global Office in the last 12-18 months was the appointment of a new President and CEO in July 2023. GS1 generally maintains a stable leadership team focused on its long-term strategic goals.

Departures

Miguel Lopera, Miguel Lopera retired from his position as President and CEO of GS1 after leading the organization for 20 years.

New Appointments:

Renaud de Barbuat, Renaud de Barbuat was appointed as the new President and CEO of GS1, taking leadership of the global standards organization.

What Technology (Tech Stack) Is Used byGS1?

Discover the tools GS1 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GS1 Email Formats and Examples

Email formats for GS1 can vary between the GS1 Global Office in Brussels and the numerous local Member Organizations (MOs) in different countries. For the GS1 Global Office, a common email format typically uses the employee's first name and last name.

[first_name].[last_name]@gs1.org

Format

john.doe@gs1.org

Example

85%

Success rate

What's the Latest News About GS1?

GS1 Global Office NewsMarch 26, 2024

GS1 News: GS1 welcomes new report highlighting role of standards in achieving sustainability goals

GS1 endorsed a new report detailing how global standards are pivotal for businesses aiming to meet sustainability targets and comply with emerging regulations. The report highlights that GS1 standards facilitate accurate data exchange and supply chain transparency, crucial for sustainable practices....more

GS1 Global Office NewsFebruary 13, 2024

GS1 News: GS1 Global Forum 2024 united the supply chain community to shape the future of commerce

The GS1 Global Forum 2024 convened over 800 leaders from retail, technology, transport & logistics, and healthcare to discuss innovations such as 2D barcodes (like GS1 DataMatrix and QR Code), data-driven supply chains, and sustainability. The event emphasized collaborative efforts to advance global commerce using GS1 standards....more

GS1 Global Office NewsJuly 3, 2023

GS1 News: GS1 appoints Renaud de Barbuat as new President and CEO

GS1 announced the appointment of Renaud de Barbuat as its new President and CEO, effective July 3, 2023. He succeeded Miguel Lopera, who retired after a transformative 20-year tenure leading the organization....more

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