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GS1 is a neutral, not-for-profit, global organization that develops and maintains the most widely used supply chain standards system in the world. Best known for the barcode, GS1 standards improve the efficiency, safety, and visibility of supply chains across physical and digital channels in 25 sectors. With local Member Organizations in 116 countries, GS1 serves more than two million companies globally, from large multinational corporations to small, local enterprises.
The GS1 Global Office coordinates the federation of 116 GS1 Member Organizations worldwide, leads the development and maintenance of global standards, drives innovation in supply chain solutions, and manages global partnerships and governance.
Modern office facilities situated in a prominent business district, designed to foster international collaboration and host global meetings and workshops.
An international, collaborative, and mission-driven environment. Employees from diverse nationalities work together, focusing on consensus-building for global standards and supporting businesses worldwide in improving their efficiency and sustainability.
The headquarters serves as the central hub for the GS1 system, ensuring the global interoperability and consistent implementation of standards used by millions of companies. Its location in Brussels facilitates engagement with international regulatory bodies and industry stakeholders.
GS1 has a truly global presence, operating through a federation of 116 local Member Organizations (MOs) across the world. These MOs provide direct support to over two million companies, enabling the implementation of GS1 standards for unique identification (e.g., GTINs), data capture (barcodes, EPC/RFID), and information sharing (e.g., GDSN, EPCIS). Functions supported globally include standards development, user support and education, industry engagement, and fostering innovation in supply chain visibility and efficiency across sectors like retail, healthcare, transport & logistics, and foodservice. This federated model ensures that global standards are applied consistently while being adapted to local business needs and languages.
Avenue Louise 326, bte 10
Brussels
Brussels-Capital Region
Belgium
Address: Princeton Pike Corporate Center, 300 Charles Ewing Blvd, Ewing Township, NJ 08628, USA
To administer and promote GS1 standards within the United States, providing local support, expertise, and community engagement for American companies to enhance their supply chain operations.
Address: Maarweg 133, 50825 Köln, Germany
To facilitate the adoption and implementation of GS1 standards for German businesses, fostering efficiency, interoperability, and innovation in their national and international supply chains.
Address: Results Way, Warwick, CV34 6DA, United Kingdom
To drive the adoption and effective use of GS1 standards across the UK, providing resources, training, and support to businesses of all sizes to optimize their supply chain processes.
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As of April 2025, GS1' leadership includes:
GS1 has been backed by several prominent investors over the years, including:
The most significant executive change at GS1 Global Office in the last 12-18 months was the appointment of a new President and CEO in July 2023. GS1 generally maintains a stable leadership team focused on its long-term strategic goals.
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Email formats for GS1 can vary between the GS1 Global Office in Brussels and the numerous local Member Organizations (MOs) in different countries. For the GS1 Global Office, a common email format typically uses the employee's first name and last name.
[first_name].[last_name]@gs1.org
Format
john.doe@gs1.org
Example
85%
Success rate
GS1 Global Office News • March 26, 2024
GS1 endorsed a new report detailing how global standards are pivotal for businesses aiming to meet sustainability targets and comply with emerging regulations. The report highlights that GS1 standards facilitate accurate data exchange and supply chain transparency, crucial for sustainable practices....more
GS1 Global Office News • February 13, 2024
The GS1 Global Forum 2024 convened over 800 leaders from retail, technology, transport & logistics, and healthcare to discuss innovations such as 2D barcodes (like GS1 DataMatrix and QR Code), data-driven supply chains, and sustainability. The event emphasized collaborative efforts to advance global commerce using GS1 standards....more
GS1 Global Office News • July 3, 2023
GS1 announced the appointment of Renaud de Barbuat as its new President and CEO, effective July 3, 2023. He succeeded Miguel Lopera, who retired after a transformative 20-year tenure leading the organization....more
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