ROCA
ROCA's Overview
Roca Group is a global leader in the design, production, and commercialization of products for the bathroom space. With a rich history spanning over a century since its founding in 1917 in Spain, Roca has established itself as a benchmark brand, renowned for its innovation, quality, and dedication to sustainability. The company offers a comprehensive portfolio of bathroom solutions, including sanitary ware, faucets, furniture, accessories, bathtubs, and shower systems, catering to residential, commercial, and public infrastructure projects worldwide. Roca Group operates in over 170 markets, driven by a passion for design excellence and a deep understanding of evolving customer needs and environmental responsibilities.
Where is ROCA's Headquarters?
HQ Function
Serves as the central nerve center for Roca Group's global operations, overseeing corporate strategy, global marketing, product innovation, finance, and overall international business management.
Notable Features:
The headquarters building at Avenida Diagonal 513 is a modern office facility located in Barcelona's prime business district. It is designed to support efficient global operations and foster collaboration among its corporate teams. While distinct from the architecturally renowned Roca Barcelona Gallery (also in Barcelona), the HQ embodies the company's commitment to quality and a forward-looking approach.
Work Culture:
The work culture at Roca Group's headquarters is characterized by a blend of its family-owned heritage values with a dynamic, international, and innovative mindset. There's a strong emphasis on design excellence, sustainability, teamwork, and a global perspective, fostering an environment of continuous improvement and professional growth.
HQ Significance:
The Barcelona headquarters symbolizes Roca's Spanish roots and its evolution into a major global player in the bathroom industry. Its location in a leading European city facilitates access to international talent, design trends, and key markets, reinforcing its status as a global leader.
Values Reflected in HQ: The headquarters operations and environment reflect Roca's core values of leadership, innovation, design, sustainability, and integrity. The focus is on creating a functional and inspiring workplace that supports the company's long-term vision and global mission.
Location:
Roca Group maintains a significant global footprint, operating in over 170 markets worldwide. Its international operations are supported by 76 production plants, numerous commercial subsidiaries, design centers, and logistics hubs. Globally supported functions include manufacturing, research and development, product design, sales and marketing, supply chain management, customer service, and corporate governance. This extensive network enables Roca to cater to diverse cultural tastes, adhere to regional standards, and deliver innovative bathroom solutions efficiently across all continents.
Street Address:
Avenida Diagonal, 513
City:
Barcelona
State/Province:
Catalonia
Country:
Spain
ROCA's Global Presence
Jundiaí, São Paulo, Brazil
Address: Rod. Vice Pref. Hermenegildo Tonoli, 2000 - Distrito Industrial, Jundiaí - SP, CEP 13213-086, Brazil
Supports Roca's strong presence in Latin America by focusing on local production, adapting products to regional preferences, managing distribution networks, and providing customer service.
Shanghai, China
Address: Roca (China) Co., Ltd., Building 7, No. 2555, Hechuan Road, Minhang District, Shanghai, 201103, P.R. China
Drives growth and brand visibility in the dynamic APAC market, tailoring products to local design trends and consumer demands, and overseeing regional supply chains and partnerships.
Gliwice, Silesia, Poland
Address: Roca Polska Sp. z o.o., Ul. Wyczółkowskiego 20, 44-109 Gliwice, Poland
Strengthens Roca's manufacturing capacity and logistical efficiency within Europe, catering to demand in Poland and neighboring countries with high-quality, locally-produced goods.
Mumbai, Maharashtra, India
Address: Roca Bathroom Products Pvt. Ltd., Kaledonia, Level 4, Sahar Road, Andheri (East), Mumbai - 400069, India
Manages Roca's expansive presence in India, adapting global product lines for local preferences, expanding distribution, and leveraging the strength of its acquired local brands to serve a vast consumer base.
Buying Intent Signals for ROCA
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Executive Team of ROCA
As of April 2025, ROCA' leadership includes:
Investors of ROCA
ROCA has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held company, Roca Group does not frequently publicize minor executive team changes. Significant top-level appointments or departures would typically be announced via official press releases or major industry news outlets. No widespread reports of major C-suite changes have been identified in the last 12 months.
Technology (Tech Stack) used by ROCA
Discover the tools ROCA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ROCA Email Formats and Examples
Roca Group's email addresses likely follow common corporate patterns. The most typical formats use a combination of the employee's first name and last name, or initials, followed by the @rocagroup.com or @roca.com domain. Country-specific domains (e.g., @roca.es, @roca.co.uk) may also be in use for regional offices.
[first_initial][last]@rocagroup.com (e.g., jsmith@rocagroup.com) or [first].[last]@rocagroup.com (e.g., john.smith@rocagroup.com). Variations with @roca.com are also probable.
Format
asmith@rocagroup.com
Example
75%
Success rate
News and media
Roca Group Official Website • March 1, 2024
Roca Group news title: Roca Group Wins 14 iF Design Awards in 2024, Reinforcing Design Leadership
Roca Group has been honored with 14 prestigious iF Design Awards in 2024. This recognition spans various products from its brands, including Roca and Laufen, highlighting the Group's continued excellence and innovation in bathroom design, functionality, and user experience on a global stage....more
Roca Group Official Website • May 22, 2024
Roca Group news title: Roca Group Presents its 2023 Sustainability Report, Demonstrating Commitment to Planet and Society
Roca Group has published its 2023 Sustainability Report, detailing significant progress in its environmental, social, and governance (ESG) initiatives. The report outlines achievements in reducing CO2 emissions by 39% since 2018, water consumption by 47%, and non-hazardous waste generation by 41%, alongside advancements in promoting diversity, equity, and inclusion within the company....more
Roca Group Official Website • February 15, 2023
Roca Group news title: Roca Group Acquires German Sanitary Ware Manufacturer Ziegler
Roca Group announced the acquisition of Madeli VSK S.L.U. (owner of the German sanitary ware manufacturer Ziegler), a strategic move to strengthen its position in the Central European market. This acquisition enhances Roca Group's portfolio and manufacturing capabilities, particularly in high-quality ceramic sanitary ware....more
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