What Does Netshoes Do?

Total employees1396
HeadquartersSão Paulo
FoundedN/A

Grupo Netshoes is a prominent Brazilian e-commerce company specializing in sports and lifestyle products. Founded in 2000, it grew to become one of the largest online sporting goods retailers in Latin America, with operations primarily in Brazil, and historically in Argentina and Mexico. In 2019, Grupo Netshoes was acquired by Magazine Luiza (Magalu), a major Brazilian retail company, further integrating its operations into a larger digital ecosystem. Netshoes continues to operate as a strong brand, offering a wide variety of athletic footwear, apparel, accessories, and sporting equipment to a passionate customer base, leveraging technology and digital innovation for customer experience.

Where Is Netshoes's Headquarters?

HQ Function

Serves as the central operational and strategic hub for the Netshoes brand within Magazine Luiza's e-commerce ecosystem, overseeing marketing, technology, supply chain, and business development for its sports and lifestyle retail operations.

Notable Features:

Modern corporate facilities integrated within Magazine Luiza's extensive headquarters, designed to foster collaboration, innovation, and agile operations in a fast-paced digital retail environment.

Work Culture:

A dynamic, results-oriented, and innovative work culture, reflecting its e-commerce origins and synergy with Magazine Luiza's customer-centric and digitally-driven approach. Emphasis on agility, data-driven decisions, and passion for sports and technology.

HQ Significance:

The headquarters is a key center for managing one of Latin America's leading online sports retail brands, driving digital innovation, market strategy, and customer engagement for Netshoes under the Magazine Luiza umbrella.

Values Reflected in HQ: Innovation, customer passion, agility, efficiency, and collaboration, aligned with the core values of its parent company, Magazine Luiza.

Location:

Grupo Netshoes primarily operates in Latin America, with its strongest presence in Brazil. Historically, it also had significant operations in Argentina and Mexico. Since its acquisition by Magazine Luiza, the focus has been on strengthening its market leadership in Brazil and integrating its services within Magalu's ecosystem. Functions supported include e-commerce retail, marketing, customer service, technology development for its platform, and extensive logistics and fulfillment operations tailored to the Latin American market.

Street Address:

Rua Maria Prestes Maia, 300 - Vila Guilherme

City:

São Paulo

State/Province:

SP

Country:

Brazil

Where Else Does Netshoes Operate Around the World?

Barueri, São Paulo, Brazil

Address: Various distribution centers in key logistic hubs like Extrema (MG) and Barueri (SP). Exact addresses are specific to logistics operations.

To ensure efficient and timely delivery of products to customers nationwide, managing a vast inventory of sports and lifestyle goods.

Buenos Aires, Argentina

Address: Historically maintained office and logistics presence in Buenos Aires metropolitan area.

Historically served the Argentinian market for online sports and lifestyle retail, adapting offerings to local preferences.

Buying Intent Signals for Netshoes

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Netshoes? Meet the Executive Team

As of April 2025, Netshoes' leadership includes:

Frederico Trajano - CEO, Magazine Luiza (Parent Company)
Eduardo Galanternick - Executive Director of E-commerce, Magazine Luiza
André Fatala - CTO (Chief Technology Officer), Magazine Luiza
Roberto Bellissimo - CFO (Chief Financial Officer), Magazine Luiza

Who's Investing in Netshoes?

Netshoes has been backed by several prominent investors over the years, including:

Magazine Luiza (Magalu) - Current Owner
Tiger Global Management (Historical)
Kaszek Ventures (Historical)
GIC - Government of Singapore Investment Corporation (Historical)
Riverwood Capital (Historical)
International Finance Corporation (IFC) (Historical)

What Leadership Changes Has Netshoes Seen Recently?

Hire3
Exits0

Over the last 12-18 months, Magazine Luiza, Netshoes' parent company, has made strategic executive appointments to bolster its technology, advertising, fintech, and platform capabilities, which directly support and enhance Netshoes' e-commerce operations. Information on executive exits specifically from the Netshoes brand unit is not prominently publicized, reflecting its deep integration within Magalu's structure.

New Appointments:

Vanessa Paparounis, Vanessa Paparounis joined Magalu to lead its advertising products division, enhancing monetization strategies and advertising reach for platforms including Netshoes.
Silvia Shue, Silvia Shue was appointed to strengthen Magalu's fintech arm, focusing on improving payment solutions and financial services available to Netshoes and other Magalu customers.
Fabrício Garcia, Fabrício Garcia took on the role of VP of Platforms, overseeing technological advancements and integration across Magalu's extensive e-commerce ecosystem, including the Netshoes platform.

What Technology (Tech Stack) Is Used byNetshoes?

Discover the tools Netshoes uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Netshoes Email Formats and Examples

While Netshoes is part of Magazine Luiza, direct communication from Netshoes often uses its own domain. Common email formats for Brazilian companies include combinations of first name, last name, and initials. For Netshoes, a likely format would be based on first initial and last name, or first name dot last name.

[first_initial][last_name]@netshoes.com.br OR [first_name].[last_name]@netshoes.com.br

Format

j silva@netshoes.com.br or joao.silva@netshoes.com.br

Example

70%

Success rate

What's the Latest News About Netshoes?

ReutersFebruary 15, 2024

Grupo Netshoes News: Magazine Luiza's E-commerce Performance Includes Netshoes Contribution

Magazine Luiza's quarterly earnings reports often detail the performance of its e-commerce segments, where Netshoes plays a significant role in the sports category. For example, Q4 2023 results (reported March 2024) would show Netshoes contributing to overall online sales growth and market strategy, particularly in specialized retail....more

Mercado&ConsumoOctober 27, 2023

Grupo Netshoes News: Netshoes Strengthens Presence in Gaming Universe with Space at Brasil Game Show (BGS)

Netshoes, under Magazine Luiza, participated in the Brasil Game Show (BGS) 2023, reinforcing its strategy to connect with the gaming audience by offering relevant products and experiences. This move highlights Netshoes' expansion into related lifestyle categories beyond traditional sports....more

ExameJuly 5, 2023

Grupo Netshoes News: Magalu Announces Distribution Center in Minas Gerais Focused on Netshoes and Zattini

Magazine Luiza announced the opening of a new distribution center in Extrema, Minas Gerais, specifically to support the operations of Netshoes and Zattini. This investment aims to improve logistics efficiency and delivery times for customers of these online fashion and sports platforms....more

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