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Grupo Netshoes is a prominent Brazilian e-commerce company specializing in sports and lifestyle products. Founded in 2000, it grew to become one of the largest online sporting goods retailers in Latin America, with operations primarily in Brazil, and historically in Argentina and Mexico. In 2019, Grupo Netshoes was acquired by Magazine Luiza (Magalu), a major Brazilian retail company, further integrating its operations into a larger digital ecosystem. Netshoes continues to operate as a strong brand, offering a wide variety of athletic footwear, apparel, accessories, and sporting equipment to a passionate customer base, leveraging technology and digital innovation for customer experience.
Serves as the central operational and strategic hub for the Netshoes brand within Magazine Luiza's e-commerce ecosystem, overseeing marketing, technology, supply chain, and business development for its sports and lifestyle retail operations.
Modern corporate facilities integrated within Magazine Luiza's extensive headquarters, designed to foster collaboration, innovation, and agile operations in a fast-paced digital retail environment.
A dynamic, results-oriented, and innovative work culture, reflecting its e-commerce origins and synergy with Magazine Luiza's customer-centric and digitally-driven approach. Emphasis on agility, data-driven decisions, and passion for sports and technology.
The headquarters is a key center for managing one of Latin America's leading online sports retail brands, driving digital innovation, market strategy, and customer engagement for Netshoes under the Magazine Luiza umbrella.
Grupo Netshoes primarily operates in Latin America, with its strongest presence in Brazil. Historically, it also had significant operations in Argentina and Mexico. Since its acquisition by Magazine Luiza, the focus has been on strengthening its market leadership in Brazil and integrating its services within Magalu's ecosystem. Functions supported include e-commerce retail, marketing, customer service, technology development for its platform, and extensive logistics and fulfillment operations tailored to the Latin American market.
Rua Maria Prestes Maia, 300 - Vila Guilherme
São Paulo
SP
Brazil
Address: Various distribution centers in key logistic hubs like Extrema (MG) and Barueri (SP). Exact addresses are specific to logistics operations.
To ensure efficient and timely delivery of products to customers nationwide, managing a vast inventory of sports and lifestyle goods.
Address: Historically maintained office and logistics presence in Buenos Aires metropolitan area.
Historically served the Argentinian market for online sports and lifestyle retail, adapting offerings to local preferences.
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As of April 2025, Netshoes' leadership includes:
Netshoes has been backed by several prominent investors over the years, including:
Over the last 12-18 months, Magazine Luiza, Netshoes' parent company, has made strategic executive appointments to bolster its technology, advertising, fintech, and platform capabilities, which directly support and enhance Netshoes' e-commerce operations. Information on executive exits specifically from the Netshoes brand unit is not prominently publicized, reflecting its deep integration within Magalu's structure.
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While Netshoes is part of Magazine Luiza, direct communication from Netshoes often uses its own domain. Common email formats for Brazilian companies include combinations of first name, last name, and initials. For Netshoes, a likely format would be based on first initial and last name, or first name dot last name.
[first_initial][last_name]@netshoes.com.br OR [first_name].[last_name]@netshoes.com.br
Format
j silva@netshoes.com.br or joao.silva@netshoes.com.br
Example
70%
Success rate
Reuters • February 15, 2024
Magazine Luiza's quarterly earnings reports often detail the performance of its e-commerce segments, where Netshoes plays a significant role in the sports category. For example, Q4 2023 results (reported March 2024) would show Netshoes contributing to overall online sales growth and market strategy, particularly in specialized retail....more
Mercado&Consumo • October 27, 2023
Netshoes, under Magazine Luiza, participated in the Brasil Game Show (BGS) 2023, reinforcing its strategy to connect with the gaming audience by offering relevant products and experiences. This move highlights Netshoes' expansion into related lifestyle categories beyond traditional sports....more
Exame • July 5, 2023
Magazine Luiza announced the opening of a new distribution center in Extrema, Minas Gerais, specifically to support the operations of Netshoes and Zattini. This investment aims to improve logistics efficiency and delivery times for customers of these online fashion and sports platforms....more
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