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Grupo Bimbo
What Does Grupo Bimbo Do?
Grupo Bimbo, S.A.B. de C.V., is a Mexican multinational baking company with operations in 34 countries across the Americas, Europe, Asia, and Africa. It is the world's largest baking company and operates over 100 brands, including Bimbo, Marinela, Barcel, Ricolino, Tía Rosa, Entenmann's, Thomas', Sara Lee, Arnold, and Takis. Grupo Bimbo is committed to nourishing a better world through sustainable practices, innovation, and high-quality products, serving millions of consumers daily.
Where Is Grupo Bimbo's Headquarters?
HQ Function
The headquarters serves as the central hub for Grupo Bimbo's global strategy, corporate governance, finance, innovation, and major operational decisions. It oversees the company's vast network of production plants and distribution centers worldwide.
Notable Features:
The corporate offices are part of a modern complex in Santa Fe, known for its contemporary architecture and designed to foster collaboration and innovation. It reflects the company's global stature and commitment to a productive work environment.
Work Culture:
The work culture at Grupo Bimbo's headquarters emphasizes its core values: We Value the Person, We Are One Global Team, We Are Community, We Compete and Win, We Act with Integrity, We Get Results, and We Are Operators. It promotes a collaborative, results-oriented environment with a strong focus on sustainability and social responsibility.
HQ Significance:
The Mexico City headquarters is highly significant as it represents the heart of the world's largest baking company, directing its global expansion, sustainability initiatives, and innovation efforts from its country of origin.
Values Reflected in HQ: The headquarters' design and operations reflect values of efficiency, global connectivity, innovation, and sustainability, aligning with Grupo Bimbo's mission to 'Nourish a Better World'.
Location:
Grupo Bimbo supports a wide range of functions globally, reflecting its status as the world's largest baking company. These include: Manufacturing and Production (over 200 plants worldwide), Supply Chain and Logistics (one of the world's largest direct distribution networks), Sales and Marketing (tailored to local markets for over 100 brands), Research and Development (innovation in baking technology, new products, and healthier options), Corporate and Regional Management (strategic oversight in 34 countries), Finance and Administration, Human Resources, and Sustainability Initiatives (focused on environmental and social well-being across all operations).
Street Address:
Prolongación Paseo de la Reforma No. 1000, Colonia Peña Blanca Santa Fe, Alcaldía Álvaro Obregón
City:
Mexico City
State/Province:
CDMX (Ciudad de México)
Country:
Mexico
Where Else Does Grupo Bimbo Operate Around the World?
Horsham, Pennsylvania, USA
Address: 255 Business Center Dr, Horsham, PA 19044, USA
Serves as the primary operational and strategic hub for the U.S. market, focusing on brand management, production, sales, and distribution across the country.
Madrid, Spain
Address: Calle Cigoitia, 1, Polígono Industrial Las Mercedes, 28022 Madrid, Spain
Manages market strategy, product development, and operations for the Iberian Peninsula, adapting global strategies to local consumer preferences.
Buenos Aires, Argentina
Address: Complejo Industrial Panamericano, Au. Panamericana Km 35.5, B1615 Tortuguitas, Provincia de Buenos Aires, Argentina
Drives growth and market penetration in the Southern Cone of South America, managing local brands and supply chains.
Buying Intent Signals for Grupo Bimbo
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Grupo Bimbo? Meet the Executive Team
As of April 2025, Grupo Bimbo' leadership includes:
Who's Investing in Grupo Bimbo?
Grupo Bimbo has been backed by several prominent investors over the years, including:
What Leadership Changes Has Grupo Bimbo Seen Recently?
Grupo Bimbo has maintained relative stability in its top executive leadership. However, like any large corporation, there are occasional strategic appointments or transitions. In a notable recent change, Rafael Pamias was appointed COO in addition to his role as CSO.
New Appointments:
What Technology (Tech Stack) Is Used byGrupo Bimbo?
Discover the tools Grupo Bimbo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Grupo Bimbo Email Formats and Examples
Grupo Bimbo commonly uses the 'firstname.lastname@grupobimbo.com' email format for its corporate employees. Variations might exist for specific regions or subsidiaries.
firstname.lastname@grupobimbo.com
Format
juan.perez@grupobimbo.com
Example
85%
Success rate
What's the Latest News About Grupo Bimbo?
Grupo Bimbo IR • May 7, 2024
Grupo Bimbo news title: Grupo Bimbo Hosts its First Investor Day in New York
Grupo Bimbo successfully hosted its first Investor Day in New York, presenting its long-term vision, growth strategies, and commitment to value creation. Executives shared insights into innovation, sustainability, and market expansion plans....more
World Bakers • April 24, 2024
Grupo Bimbo news title: Grupo Bimbo sees Mexico and EAA sales growth offset North America decline in Q1
Grupo Bimbo reported Q1 2024 financial results, highlighting sales growth in Mexico and its Europe, Asia, Africa (EAA) division, which helped to offset a decline in North American sales. The company emphasized resilience and strategic adjustments in a dynamic market....more
Grupo Bimbo IR • February 22, 2024
Grupo Bimbo news title: Grupo Bimbo Achieves Record Sales and Adjusted EBITDA in 2023
Grupo Bimbo announced record sales and Adjusted EBITDA for the full year 2023, driven by strong performance across various regions and effective pricing strategies despite inflationary pressures. The company highlighted its focus on innovation and sustainability as key contributors to its success....more
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