What Does Grupo Unicomer / Unicomer Group Do?

Total employees6152
HeadquartersSan Salvador
Founded2000

Grupo Unicomer is a prominent multinational retailing and financial services group headquartered in El Salvador. It operates a diverse portfolio of store chains across Latin America and the Caribbean, including well-known brands like La Curacao, Almacenes Tropigas, Gollo, Courts, and RadioShack (in certain regions). The company specializes in offering a wide range of consumer durables such as furniture, appliances, electronics, motorcycles, and optical products, often complemented by in-house credit facilities, making products accessible to a broad customer base. Grupo Unicomer focuses on providing value and service to its customers in over 26 countries, driven by a mission to serve and satisfy the needs of households with integrity and respect.

Where Is Grupo Unicomer / Unicomer Group's Headquarters?

HQ Function

Serves as the central hub for strategic decision-making, corporate governance, financial management, brand oversight, and coordination of regional operations for its diverse retail brands and financial services.

Notable Features:

A modern corporate building designed to facilitate collaboration and house the central administrative and strategic functions of the multinational group.

Work Culture:

Dynamic, results-oriented, and multicultural, reflecting its operations across numerous Latin American and Caribbean countries. Emphasis on retail excellence, customer service, financial inclusion, and innovation.

HQ Significance:

Strategically located in El Salvador, it acts as the nerve center for one of Latin America's largest retail and consumer finance conglomerates, playing a significant role in the regional economy.

Values Reflected in HQ: The headquarters likely reflects values such as leadership, integrity, customer focus, innovation, and regional integration.

Location:

Grupo Unicomer operates an extensive network of stores and provides financial services across 26 countries in Latin America, the Caribbean, and the USA. Functions supported globally from its headquarters and regional offices include strategic planning, procurement, supply chain management, IT infrastructure development and support, marketing and brand management, financial control, human resources management, and corporate governance to ensure cohesive operations and sustained growth across all its markets.

Street Address:

Edificio Unicomer, Boulevard de los Próceres y Calle El Pedregal

City:

San Salvador

State/Province:

San Salvador

Country:

El Salvador

Where Else Does Grupo Unicomer / Unicomer Group Operate Around the World?

Port of Spain, Trinidad and Tobago

Address: Unicomer (Trinidad) Ltd., Main Administrative Complex, Endeavour Road, Chaguanas, Trinidad (Representative Address for regional hub)

Key center for managing and expanding Unicomer's significant presence in the English, Dutch, and French-speaking Caribbean markets, adapting global strategies to local consumer preferences.

Alajuela, Costa Rica

Address: Gollo, Radial Francisco J. Orlich, Alajuela, Costa Rica (Representative Address for Gollo HQ)

Acts as the primary operational center for Costa Rica, a key market for Grupo Unicomer in Central America, driving brand presence and market share.

Georgetown, Guyana

Address: Courts Guyana Inc. Main Street, Georgetown, Guyana (Representative Address)

Strategic location for serving the Guyanese market and contributing to Unicomer's overall presence in South America and the Caribbean.

Buying Intent Signals for Grupo Unicomer / Unicomer Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Grupo Unicomer / Unicomer Group? Meet the Executive Team

As of April 2025, Grupo Unicomer / Unicomer Group' leadership includes:

Mario Siman - President and Chief Executive Officer
Rudy Siman - Vice President & Director of Credit
Guillermo Siman - Vice President and Director of New Businesses & Legal Affairs
Lucrecia Regalado - Director of Treasury
Rolando Vides - Director of Audit

Who's Investing in Grupo Unicomer / Unicomer Group?

Grupo Unicomer / Unicomer Group has been backed by several prominent investors over the years, including:

Grupo Unicomer is a privately held company, largely owned by the Siman family and other private investors. It has also utilized capital markets for debt financing, issuing bonds to institutional investors.

What Leadership Changes Has Grupo Unicomer / Unicomer Group Seen Recently?

Hire0
Exits0

No major high-profile executive hires or departures publicly announced for Grupo Unicomer's top corporate leadership in the immediate past 12 months. The core leadership team appears stable. Any changes typically occur at regional or brand-specific levels and may not always be publicly broadcast.

What Technology (Tech Stack) Is Used byGrupo Unicomer / Unicomer Group?

Discover the tools Grupo Unicomer / Unicomer Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Grupo Unicomer / Unicomer Group Email Formats and Examples

Grupo Unicomer likely utilizes standard corporate email formats. The most common patterns for companies of its size and structure are [first_initial][last]@grupounicomer.com or [first].[last]@grupounicomer.com. Variations might exist for specific country operations or brands.

[first_initial][last]@grupounicomer.com

Format

msiman@grupounicomer.com

Example

80%

Success rate

What's the Latest News About Grupo Unicomer / Unicomer Group?

Business WireMarch 7, 2024

Unicomer Group Reports Financial Results for the Three and Nine Month Periods Ended December 31, 2023

Unicomer Group announced its financial results, highlighting steady performance and growth in key markets despite challenging economic conditions. The report detailed revenue figures, net income, and strategic initiatives undertaken during the period....more

PR NewswireOctober 26, 2023

Unicomer Group Announces Successful Pricing of US$350 Million Senior Guaranteed Notes

Unicomer Group successfully priced an offering of US$350 million in senior guaranteed notes due 2028. The proceeds are intended for refinancing existing debt and for general corporate purposes, enhancing its financial flexibility....more

grupounicomer.com (Official News)September 1, 2023

Unicomer Group Successfully Completes Acquisition of RadioShack Brand, Intellectual Property and Domains in ~70 Countries Worldwide

Grupo Unicomer announced the acquisition of the RadioShack brand, intellectual property, and domains for approximately 70 countries, including those in South America, Central America, the Caribbean, Africa, and China. This strategic move aims to consolidate brand ownership and drive global expansion....more

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