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Grupo Piñero
What Does Grupo Piñero Do?
Grupo Piñero is a Spanish family-owned multinational tourism group founded in 1977 by Pablo Piñero. With a strong presence in the Caribbean and Spain, the company operates across the entire travel value chain. Its core business divisions include Bahia Principe Hotels & Resorts (luxury hotels and resorts), Soltour (tour operator in Spain and Portugal), Coming2 (receptive services/destination management), and Piñero Residential (real estate development). Grupo Piñero is committed to sustainable development, innovation, and providing high-quality vacation experiences to millions of travelers annually, guided by its 'We Are Ecocentric' movement.
Where Is Grupo Piñero's Headquarters?
HQ Function
Serves as the central corporate hub, overseeing global strategy, finance, operations, marketing, human resources, and sustainability initiatives for all Grupo Piñero divisions, including Bahia Principe Hotels & Resorts and Soltour.
Notable Features:
The 'Edificio Piñero' (Piñero Building) is a modern office facility located in a key business area of Palma. It's designed to support a collaborative work environment and reflects the company's status as a leading international tourism group.
Work Culture:
A professional, dynamic, and innovative work environment that combines the strong values of a family-owned business with a global operational mindset. There's a significant emphasis on teamwork, customer satisfaction, employee development, and advancing sustainable practices within the tourism sector.
HQ Significance:
The headquarters in Palma de Mallorca is strategically vital, anchoring the company in Spain—a major global tourism hub—while effectively managing its extensive international operations, particularly its large portfolio of resorts in the Caribbean and other key tourist destinations.
Values Reflected in HQ: The headquarters reflects Grupo Piñero's core values of professionalism, leadership in tourism, commitment to innovation, financial solidity, and a deep-rooted dedication to sustainability and responsible business practices.
Location:
Grupo Piñero maintains a significant global presence, primarily centered around its core tourism activities. This includes: extensive hotel operations and management under the prestigious Bahia Principe Hotels & Resorts brand, with properties in Spain (Tenerife and Majorca), the Dominican Republic, Mexico, and Jamaica; comprehensive tour operation services via Soltour, a leading tour operator in Spain and Portugal; incoming tourism and destination management services through Coming2 in key resort locations; and luxury residential real estate development under Piñero Residential. Global functions such as centralized sales, marketing, finance, IT, and sustainability strategy are managed from its Palma headquarters and supported by regional operational offices in its key markets.
Street Address:
Plaza Mediterráneo, Edificio Piñero nº5
City:
Palma de Mallorca
State/Province:
Balearic Islands
Country:
Spain
Where Else Does Grupo Piñero Operate Around the World?
Punta Cana, La Altagracia/Dominican Republic
Address: Regional operations offices are typically co-located or near major Bahia Principe resort complexes in the area, such as those along Carretera Arena Gorda – Macao, Punta Cana.
To directly manage and support the extensive resort operations in the Dominican Republic, a flagship destination for Grupo Piñero, ensuring consistent high-quality service delivery, brand standard adherence, and efficient resource management.
Cancun, Quintana Roo/Mexico
Address: Corporate support offices for Mexican operations are generally situated in business areas of Cancun or near their Riviera Maya resort clusters. Specific addresses vary based on departmental function.
To effectively manage Grupo Piñero's significant investments and strong brand presence in the Mexican Caribbean, a crucial and high-volume market for its hotel division and receptive tourism services.
Buying Intent Signals for Grupo Piñero
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Grupo Piñero? Meet the Executive Team
As of April 2025, Grupo Piñero' leadership includes:
Who's Investing in Grupo Piñero?
Grupo Piñero has been backed by several prominent investors over the years, including:
What Leadership Changes Has Grupo Piñero Seen Recently?
Grupo Piñero has actively strengthened its leadership in key divisions over the past year, particularly within its tour operating and commercial arms, to drive strategic growth and market adaptation. While the core C-suite, led by the Piñero family, maintains stability, its business units see dynamic leadership evolution to meet industry demands.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byGrupo Piñero?
Discover the tools Grupo Piñero uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Grupo Piñero Email Formats and Examples
Grupo Piñero typically utilizes standard corporate email formats based on employee names. The primary domain is @grupo-pinero.com. While specific divisions like Bahia Principe might have internal or customer-facing emails with @bahia-principe.com, inter-company and corporate communications predominantly use the @grupo-pinero.com domain. Common patterns include a combination of first name initial and last name, or first name separated from last name by a period.
j[last]@grupo-pinero.com (e.g., jdoe@grupo-pinero.com) or [first].[last]@grupo-pinero.com (e.g., jane.doe@grupo-pinero.com)
Format
epinero@grupo-pinero.com
Example
80%
Success rate
What's the Latest News About Grupo Piñero?
Hosteltur • January 10, 2024
Grupo Piñero's Soltour Appoints Jesús Sobrino as New General Director
Soltour Travel Partners, the tour operator division of Grupo Piñero, has named Jesús Sobrino as its new General Director. Sobrino is expected to drive the company's strategic growth and enhance its market leadership in Spain and Portugal....more
Europa Press • December 5, 2023
Grupo Piñero to Allocate Two Million Euros in 2024 to Social and Environmental Projects
Grupo Piñero announced a significant investment of two million euros for 2024 dedicated to social and environmental projects. This initiative aligns with its 'We Are Ecocentric' sustainability movement and will target biodiversity conservation, circular economy practices, and support for local communities in its operational destinations....more
REPORTUR • October 26, 2023
Grupo Piñero Expects Record Revenue of €950 Million in 2023 and Plans €60 Million Investment in Renovations
Grupo Piñero projected record-breaking revenues approaching €950 million for the close of 2023, surpassing pre-pandemic performance. Alongside this strong financial outlook, the company revealed a €60 million investment plan for comprehensive renovations across its hotel portfolio, with a primary focus on its Bahia Principe resorts in the Caribbean....more
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