HQ Function

Historically, this building housed the central editorial offices, management, and publishing operations for Gruner + Jahr's extensive portfolio of magazines and media.

Notable Features:

The building at Baumwall was renowned for its prominent location by the Hamburg harbor, its distinctive architecture, and its large, open-plan newsrooms designed to foster collaboration. It also featured significant art installations and a staff canteen with panoramic views.

Work Culture:

The work culture at the historic G+J headquarters was often described as dynamic, creative, and journalistically driven, with a strong sense of identity tied to its prestigious brands and the publishing industry. Post-integration, teams work within the broader RTL Deutschland culture, which emphasizes cross-media collaboration and innovation.

HQ Significance:

The Baumwall headquarters was highly significant as a symbol of Gruner + Jahr's influence in the media world and a landmark in Hamburg's cityscape. It represented decades of journalistic excellence and publishing innovation.

Values Reflected in HQ: The historic headquarters' design emphasized transparency, communication (open newsrooms), and a connection to the city and the world (harbor views), reflecting G+J's journalistic mission and global outlook. Current operations aim to reflect RTL's values of creativity, entrepreneurship, and teamwork.

Location:

While Gruner + Jahr historically had its own international subsidiaries and licensed editions of its magazines worldwide, its global reach is now primarily managed through RTL Group, which has operations and partnerships in numerous countries. Functions supported globally for the G+J brands mainly include content licensing for titles like GEO, and some international advertising sales. The primary market focus is German-speaking Europe, but flagship brands maintain international recognition and select licensed editions.

Street Address:

Baumwall 11

City:

Hamburg

State/Province:

Hamburg

Country:

Germany