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Grundéns is a renowned brand specializing in professional-grade waterproof clothing and fishing gear, trusted by those who live, work, and play in harsh marine environments. Originally founded in Sweden in 1911 to serve commercial fishermen, Grundéns has expanded its offerings to cater to recreational anglers, outdoor enthusiasts, and anyone needing durable, reliable protection from the elements. Their products are known for robust construction, innovative materials like GORE-TEX, and a commitment to keeping users dry and comfortable. The company emphasizes quality, functionality, sustainability, and a deep connection to the fishing community worldwide.
Serves as the central hub for Grundéns' North American operations, including product development, design, marketing, sales, distribution, and houses their flagship retail store.
The Poulsbo facility includes a flagship retail store, providing a direct connection with customers and a showcase for their products. Its location near the water underscores the brand's maritime heritage.
A passionate and collaborative environment, likely comprised of individuals with a shared enthusiasm for fishing, outdoor activities, and product excellence. The culture probably emphasizes innovation, customer focus, and a respect for the elements their products are designed to withstand.
The Poulsbo HQ is key to Grundéns' strong presence and growth in the vital North American market. It bridges the brand's Swedish heritage with the rich fishing culture of the Pacific Northwest, serving as a base for innovation and customer engagement.
Grundéns maintains a global presence through its North American headquarters in Poulsbo, WA, and its European office in Borås, Sweden. These key locations oversee design, product development, marketing, sales, and distribution across their respective continents. The company leverages a worldwide network of manufacturing partners and sells its products through specialty retailers and online channels in key fishing and outdoor markets internationally, ensuring their gear reaches professionals and enthusiasts globally.
1710 N.E. Fjord Drive
Poulsbo
Washington
USA
Address: Prognosgatan 11, 504 64 Borås, Sweden (Grundéns Scandinavia AB)
To cater to the specific needs and regulations of the European market, manage logistics within Europe, maintain brand presence in its continent of origin, and uphold the Swedish heritage of the company.
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As of April 2025, Grundéns ' leadership includes:
Grundéns has been backed by several prominent investors over the years, including:
Grundéns has focused on strengthening its executive team with key appointments in product and marketing leadership to drive innovation and market presence. Recent changes include a new VP of Product.
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Grundéns most likely utilizes standard corporate email formats. Based on common industry patterns and available data, the primary email format is believed to be [first].[last]@grundens.com. Other less common formats might exist.
first.last@grundens.com
Format
david.mellon@grundens.com
Example
80%
Success rate
Angling International • October 24, 2023
Grundéns unveiled its Boundary Pro GORE-TEX collection, including a jacket and bib designed for anglers seeking maximum waterproofness, breathability, and durability. The new line incorporates GORE-TEX Pro technology for superior performance in extreme weather conditions....more
SGB Media • July 19, 2023
Grundéns reaffirmed its commitment to sustainability by expanding its Net-Sourced collection, featuring products made with ECONYL regenerated nylon derived from reclaimed fishing nets and other nylon waste. This initiative aims to reduce ocean plastic and promote a circular economy....more
SGB Media • March 1, 2023
Grundéns announced the appointment of Holli Ladhani to its Board of Directors. Ladhani, with extensive experience in leadership and strategy, is expected to contribute to Grundéns' continued growth and strategic direction....more
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