What Does Grundéns Do?

Total employees65
HeadquartersPoulsbo
Founded1911

Grundéns is a renowned brand specializing in professional-grade waterproof clothing and fishing gear, trusted by those who live, work, and play in harsh marine environments. Originally founded in Sweden in 1911 to serve commercial fishermen, Grundéns has expanded its offerings to cater to recreational anglers, outdoor enthusiasts, and anyone needing durable, reliable protection from the elements. Their products are known for robust construction, innovative materials like GORE-TEX, and a commitment to keeping users dry and comfortable. The company emphasizes quality, functionality, sustainability, and a deep connection to the fishing community worldwide.

Where Is Grundéns 's Headquarters?

HQ Function

Serves as the central hub for Grundéns' North American operations, including product development, design, marketing, sales, distribution, and houses their flagship retail store.

Notable Features:

The Poulsbo facility includes a flagship retail store, providing a direct connection with customers and a showcase for their products. Its location near the water underscores the brand's maritime heritage.

Work Culture:

A passionate and collaborative environment, likely comprised of individuals with a shared enthusiasm for fishing, outdoor activities, and product excellence. The culture probably emphasizes innovation, customer focus, and a respect for the elements their products are designed to withstand.

HQ Significance:

The Poulsbo HQ is key to Grundéns' strong presence and growth in the vital North American market. It bridges the brand's Swedish heritage with the rich fishing culture of the Pacific Northwest, serving as a base for innovation and customer engagement.

Values Reflected in HQ: The headquarters' design and location likely reflect Grundéns' core values: durability, functionality, a deep connection to the fishing community, innovation, and an appreciation for the marine environment.

Location:

Grundéns maintains a global presence through its North American headquarters in Poulsbo, WA, and its European office in Borås, Sweden. These key locations oversee design, product development, marketing, sales, and distribution across their respective continents. The company leverages a worldwide network of manufacturing partners and sells its products through specialty retailers and online channels in key fishing and outdoor markets internationally, ensuring their gear reaches professionals and enthusiasts globally.

Street Address:

1710 N.E. Fjord Drive

City:

Poulsbo

State/Province:

Washington

Country:

USA

Where Else Does Grundéns Operate Around the World?

Borås, Sweden

Address: Prognosgatan 11, 504 64 Borås, Sweden (Grundéns Scandinavia AB)

To cater to the specific needs and regulations of the European market, manage logistics within Europe, maintain brand presence in its continent of origin, and uphold the Swedish heritage of the company.

Buying Intent Signals for Grundéns

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Grundéns ? Meet the Executive Team

As of April 2025, Grundéns ' leadership includes:

David Mellon - Chief Executive Officer
Mat Crane - Chief Commercial Officer
Ashley Eskridge - Chief Marketing Officer
Gabe Thorburn - Vice President of Product
Curtis Graves - Vice President of Finance

Who's Investing in Grundéns ?

Grundéns has been backed by several prominent investors over the years, including:

Privately Held (Ownership includes key management and private investors)
GCO Cantono Group (Reported as a backing investor group)

What Leadership Changes Has Grundéns Seen Recently?

Hire2
Exits1

Grundéns has focused on strengthening its executive team with key appointments in product and marketing leadership to drive innovation and market presence. Recent changes include a new VP of Product.

Departures

Seth McGarr, Seth McGarr departed from the role of Vice President of Product. He was initially appointed in January 2023.

New Appointments:

Ashley Eskridge, Ashley Eskridge was appointed as Chief Marketing Officer, bringing extensive outdoor industry experience. (Note: Slightly over 12 months but a significant recent leadership addition).
Gabe Thorburn, Gabe Thorburn was appointed as Vice President of Product to oversee product innovation and lifecycle management.

What Technology (Tech Stack) Is Used byGrundéns ?

Discover the tools Grundéns uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Grundéns Email Formats and Examples

Grundéns most likely utilizes standard corporate email formats. Based on common industry patterns and available data, the primary email format is believed to be [first].[last]@grundens.com. Other less common formats might exist.

first.last@grundens.com

Format

david.mellon@grundens.com

Example

80%

Success rate

What's the Latest News About Grundéns ?

Angling InternationalOctober 24, 2023

Grundéns Launches New GORE-TEX Boundary Pro Collection

Grundéns unveiled its Boundary Pro GORE-TEX collection, including a jacket and bib designed for anglers seeking maximum waterproofness, breathability, and durability. The new line incorporates GORE-TEX Pro technology for superior performance in extreme weather conditions....more

SGB MediaJuly 19, 2023

Grundéns Continues To Expand Offerings Of Products Made With Recycled Fishing Nets

Grundéns reaffirmed its commitment to sustainability by expanding its Net-Sourced collection, featuring products made with ECONYL regenerated nylon derived from reclaimed fishing nets and other nylon waste. This initiative aims to reduce ocean plastic and promote a circular economy....more

SGB MediaMarch 1, 2023

Grundéns Taps Holli Ladhani for Board of Directors

Grundéns announced the appointment of Holli Ladhani to its Board of Directors. Ladhani, with extensive experience in leadership and strategy, is expected to contribute to Grundéns' continued growth and strategic direction....more

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