What Does GrubMarket Inc. Do?

Total employees115
HeadquartersSan Francisco
Founded2014

GrubMarket is an AI-powered food technology company revolutionizing the food supply chain. It operates an e-commerce platform connecting food producers and suppliers directly with businesses and consumers. The company aims to create a more efficient, transparent, and sustainable food ecosystem through its technology, including its proprietary WholesaleWare software suite, by digitizing the food supply chain from farm to table.

Where Is GrubMarket Inc.'s Headquarters?

GrubMarket Inc. officeGrubMarket Inc. officeGrubMarket Inc. officeGrubMarket Inc. office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for corporate strategy, technology development (including AI and software like WholesaleWare), business operations, finance, and marketing.

Notable Features:

Located in a modern office building in San Francisco's Financial District, likely featuring collaborative workspaces, meeting rooms, and technology infrastructure to support its operations. Specific architectural details are proprietary.

Work Culture:

GrubMarket fosters a fast-paced, innovative, and mission-driven work culture. Employees are often passionate about disrupting the traditional food industry and leveraging technology for greater efficiency and sustainability. Emphasis is placed on growth, learning, and adapting to the dynamic market.

HQ Significance:

The San Francisco headquarters is significant as it places GrubMarket at the epicenter of technological advancement and venture capital, facilitating talent acquisition and strategic partnerships essential for its growth in the food-tech sector.

Values Reflected in HQ: The headquarters likely reflects GrubMarket's values of efficiency, innovation, and collaboration, providing a modern workspace for its technology and operations teams dedicated to transforming the food supply chain.

Location:

GrubMarket's physical operations, including sourcing, logistics, and distribution, are primarily concentrated in North America (the United States and Canada). However, its technology solutions, particularly the WholesaleWare software suite (including WholesaleWare AI), are designed for and utilized by food industry businesses globally, giving it a worldwide reach in the food-tech software sector. The company also engages in global sourcing of food products.

Street Address:

100 California St, Suite 750

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does GrubMarket Inc. Operate Around the World?

Los Angeles, CA, USA

Address: Various locations through acquired entities (e.g., Vernon, CA for produce distribution centers). Specific office addresses for integrated operations are not centrally listed.

Serves as a major consolidation and distribution point for agricultural products from California and imports, supplying businesses and consumers in the densely populated Southern California region.

New York, NY, USA

Address: Regional offices and operational sites, often integrated from acquired businesses like L&J Produce Inc. in the Bronx.

Strategic location for accessing East Coast agricultural producers and a large consumer base, as well as international trade through its ports.

Vancouver, BC, Canada

Address: Integrated operations from acquired Canadian entities.

Facilitates cross-border food trade and provides Canadian businesses and consumers access to GrubMarket's platform and diverse food offerings.

Various, USA & Canada

Address: Multiple locations across North America resulting from numerous acquisitions (e.g., Texas, Massachusetts, Washington, Illinois, etc.).

Strengthens local and regional supply chains, provides market access for local producers, and offers GrubMarket's technology solutions to a wider range of food businesses.

Buying Intent Signals for GrubMarket Inc.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GrubMarket Inc.? Meet the Executive Team

As of April 2025, GrubMarket Inc.' leadership includes:

Mike Xu (Xinyu Xu) - Founder & Chief Executive Officer
Genevieve Wang - Chief Product Officer
JJ Lee - SVP, Head of Finance & Strategy
Yunjie (Jessie) Li - VP of Engineering
Tim SherSlick - Chief Sales Officer, Wholesale

Who's Investing in GrubMarket Inc.?

GrubMarket Inc. has been backed by several prominent investors over the years, including:

Tiger Global Management
General Mills (301 INC)
Walleye Capital
Liberty Street Funds
Japan Post Capital
Celtic House Venture Partners
Apeira Capital
GGV Capital
WI Harper Group
ACE & Company
BlackRock
Gaingels
Pegasus Tech Ventures
Scrum Ventures

What Leadership Changes Has GrubMarket Inc. Seen Recently?

Hire0
Exits0

Public information regarding specific C-suite new hires or exits at GrubMarket's central executive team over the past 12 months is limited. The company has been actively acquiring other businesses, often integrating leadership from those acquired entities into its broader operational structure. No major, publicly announced changes to the core C-suite (e.g., CEO, CFO, COO) have been noted in prominent news outlets during this period.

Departures

N/A, No publicly announced departures from the central C-suite team in the last 12 months.

New Appointments:

N/A, No publicly announced new appointments to the central C-suite team in the last 12 months. Team expansion primarily through acquisition integrations.

What Technology (Tech Stack) Is Used byGrubMarket Inc.?

Discover the tools GrubMarket Inc. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GrubMarket Inc. Email Formats and Examples

GrubMarket's email formats likely follow common patterns seen in technology companies. While not officially published, typical structures include using the first name, last name, or initials combined with the @grubmarket.com domain.

[first].[last]@grubmarket.com or [first_initial][last]@grubmarket.com

Format

jane.doe@grubmarket.com

Example

75%

Success rate

What's the Latest News About GrubMarket Inc.?

PR Newswire • May 7, 2024

GrubMarket Acquires Parsemony to Expand Its AI-Powered Software Offerings for the Fresh Produce Industry

GrubMarket announced the acquisition of Parsemony, a California-based company providing AI-powered software solutions for the fresh produce industry, particularly focusing on forecasting, procurement, and inventory management. This acquisition will enhance GrubMarket's WholesaleWare software suite....more

PR Newswire • April 2, 2024

GrubMarket Expands Further into South America Through the Acquisition of London Fruit

GrubMarket acquired London Fruit, a major importer and distributor of fresh fruit from South America with operations in McAllen, Texas. This move strengthens GrubMarket's sourcing capabilities and expands its presence in the southern U.S. and Latin American markets....more

The Packer • October 10, 2023

GrubMarket launches WholesaleWare AI

GrubMarket introduced WholesaleWare AI, an enterprise AI software suite designed to optimize operations for food wholesalers and distributors. The new product aims to improve sales, procurement, and inventory management through AI-driven insights and automation....more

PR Newswire • February 13, 2024

GrubMarket Bolsters East Coast Presence with Acquisition of New York-based L&J Produce

GrubMarket acquired L&J Produce Inc., a well-regarded produce wholesaler based in the Bronx, New York. This acquisition enhances GrubMarket's footprint in the New York metropolitan area and the broader East Coast market....more

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