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GROWN ALCHEMIST's Overview

Total employees64
HeadquartersCremorne (Melbourne)
Founded2008

Grown Alchemist is a globally recognized Australian beauty brand focusing on advanced natural and botanical formulations. Founded on the understanding that health and beauty are intrinsically linked, the company develops a range of skincare, haircare, and bodycare products. Their 'Bio-compatible Beauty' philosophy emphasizes scientifically-proven, clean ingredients that work in harmony with the skin's biology to deliver visible results, particularly in anti-aging and skin health. Grown Alchemist is known for its minimalist, apothecary-style packaging and commitment to sustainable and ethical practices.

Where is GROWN ALCHEMIST's Headquarters?

HQ Function

The Melbourne headquarters serves as the central hub for global brand strategy, product research and development, marketing initiatives, and overall operations management.

Notable Features:

While specific details are not widely publicized, it's expected to embody the brand's minimalist, sophisticated aesthetic, potentially incorporating natural materials and a design conducive to creativity and wellness.

Work Culture:

The work culture is likely dynamic, innovative, and collaborative, with a strong emphasis on quality, efficacy, sustainability, and a passion for natural science in beauty. It would foster a blend of scientific rigor and creative brand building.

HQ Significance:

The Melbourne HQ is significant as it's the origin city of the brand, anchoring its Australian identity and serving as the core from which its global vision for 'bio-compatible beauty' is driven.

Values Reflected in HQ: The headquarters likely reflects values of innovation, purity, sophisticated design, sustainability, and a scientific approach to natural ingredients.

Location:

Grown Alchemist products are distributed globally, with a strong presence in premium department stores, apothecaries, concept stores, and online beauty retailers across Australia, North America, Europe, and Asia. Their global functions support international sales, marketing localization, logistics, and customer engagement, often amplified by the network of its parent company, L'Occitane Group. They also operate dedicated e-commerce sites for various regions.

Street Address:

33 Stephenson Street (Registered Office, specific operational HQ may vary)

City:

Cremorne (Melbourne)

State/Province:

Victoria

Country:

Australia

GROWN ALCHEMIST's Global Presence

London, United Kingdom

Address: General presence for UK/EU operations; specific office address not publicly detailed.

To support brand growth, manage retail partnerships (e.g., Harrods, Selfridges), and cater to the strong consumer demand for premium, natural skincare in the European region. Leverages infrastructure from parent company L'Occitane Group.

New York, USA

Address: General presence for North American operations; specific office address not publicly detailed.

To expand retail footprint, engage with North American consumers, and oversee marketing and distribution across the continent. Likely works in conjunction with L'Occitane Group's US infrastructure.

Buying Intent Signals for GROWN ALCHEMIST

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of GROWN ALCHEMIST

As of April 2025, GROWN ALCHEMIST' leadership includes:

Anna Teal - Chief Executive Officer
Keston Muijs - Co-Founder
Jeremy Muijs - Co-Founder

Investors of GROWN ALCHEMIST

GROWN ALCHEMIST has been backed by several prominent investors over the years, including:

L'Occitane Group (Current Majority Shareholder)
L Catterton (Previous Investor)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or exits directly at Grown Alchemist have been identified in the last 12 months (May 2023 - May 2024). Leadership under CEO Anna Teal, appointed in 2022, appears consistent. The most significant related news involves its parent company, L'Occitane Group, whose controlling shareholder announced plans in April 2024 to take L'Occitane International S.A. private, which could have future implications for its portfolio brands.

Technology (Tech Stack) used by GROWN ALCHEMIST

Discover the tools GROWN ALCHEMIST uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GROWN ALCHEMIST Email Formats and Examples

While specific internal email formats for Grown Alchemist are not publicly disclosed, companies of its nature and size, especially those part of a larger group like L'Occitane, typically use standardized professional email structures. Common formats include combinations of first name, last name, and initials.

[first].[last]@grownalchemist.com OR [first_initial][last]@grownalchemist.com

Format

anna.teal@grownalchemist.com

Example

75%

Success rate

News and media

ReutersApril 29, 2024

Grown Alchemist Parent L'Occitane Chairman Offers to Take Beauty Chain Private

Reinold Geiger, chairman and controlling shareholder of L'Occitane International S.A., offered to take the global skincare and beauty company private. This move values the company at approximately $6.5 billion and would impact all brands under its umbrella, including Grown Alchemist....more

TheIndustry.beautyOctober 12, 2023

Grown Alchemist Opens First UK Treatment Room at Harrods H.Beauty

Grown Alchemist expanded its retail and service presence in the UK by launching its first dedicated treatment room and retail counter within Harrods H.Beauty store in Milton Keynes. This initiative offers customers exclusive facial and body treatments, enhancing the brand's luxury positioning....more

L'Occitane Group Press Release (or similar financial news outlet)March 23, 2022

L'Occitane Group Acquires Majority Stake in Grown Alchemist

The L'Occitane Group announced its acquisition of a majority stake in Grown Alchemist. This strategic move aimed to tap into the rapidly growing market for premium, clean, and scientifically-backed beauty products, leveraging L'Occitane's global reach to accelerate Grown Alchemist's international expansion....more

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