What Does Groupe AKSAL Do?

Total employees585
HeadquartersCasablanca
Founded1994

Groupe Aksal, often referred to as AKSAL, is a leading Moroccan conglomerate founded in 2004 by Salwa Idrissi Akhannouch. The group is a dominant force in the retail, luxury, department store, mall, and real estate sectors in Morocco. AKSAL is renowned for introducing and managing a wide portfolio of prestigious international brands (such as Zara, Massimo Dutti, Bershka, Pull&Bear, Fnac, Gap, Gucci, Fendi, Ralph Lauren) and for developing large-scale projects like the iconic Morocco Mall in Casablanca and the Yan&One beauty concept store. The group is committed to transforming the retail landscape in Morocco and Africa, focusing on innovation, customer experience, and social responsibility.

Where Is Groupe AKSAL's Headquarters?

HQ Function

Serves as the central command for strategic planning, brand management, retail operations, real estate development, marketing, finance, and human resources for all of AKSAL's diversified activities.

Notable Features:

State-of-the-art facilities integrated within the Morocco Mall complex, one of Africa's premier shopping and leisure destinations. Features modern office spaces designed to foster collaboration and innovation with views of the Atlantic Ocean.

Work Culture:

A dynamic, ambitious, and fast-paced work environment driven by the demands of the retail and luxury sectors. The culture emphasizes customer-centricity, brand excellence, entrepreneurial spirit, and continuous improvement.

HQ Significance:

The headquarters is pivotal as the nerve center for one of Morocco's most influential private sector groups, orchestrating the expansion of modern retail, attracting international investment, and contributing significantly to local employment and economic development.

Values Reflected in HQ: The headquarters' design and operations reflect AKSAL's core values of innovation, excellence, ambition, a commitment to international standards, and pride in Moroccan achievement.

Location:

Groupe Aksal's operations are primarily centered in Morocco, where it has established a significant footprint in retail and real estate. Its global engagement involves forging partnerships with international brands to bring them to the Moroccan market, managing franchise agreements, and adhering to global retail standards. While currently focused on national and potentially African expansion, its sourcing, brand management, and business development functions have a global interface.

Street Address:

Morocco Mall, Km 8, Route d’Azemmour, Boulevard de l'Océan Atlantique

City:

Casablanca

State/Province:

Casablanca-Settat

Country:

Morocco

Where Else Does Groupe AKSAL Operate Around the World?

No additional office locations available.

Buying Intent Signals for Groupe AKSAL

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Groupe AKSAL? Meet the Executive Team

As of April 2025, Groupe AKSAL' leadership includes:

Salwa Idrissi Akhannouch - Founder, Chairwoman & Chief Executive Officer

Who's Investing in Groupe AKSAL?

Groupe AKSAL has been backed by several prominent investors over the years, including:

Privately Held - Founded and owned by Salwa Idrissi Akhannouch

What Leadership Changes Has Groupe AKSAL Seen Recently?

Hire0
Exits0

As a privately held company, Groupe Aksal does not routinely publicize detailed information regarding executive team changes. The leadership, spearheaded by its founder, is generally characterized by stability. No major high-profile executive hires or departures have been publicly announced in the last 12 months.

What Technology (Tech Stack) Is Used byGroupe AKSAL?

Discover the tools Groupe AKSAL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Groupe AKSAL Email Formats and Examples

Common email formats for Groupe Aksal (domain aksal.com) likely include combinations of first name, last name, and initials. For example, first initial followed by last name, or first name separated by a dot from the last name.

f[last]@aksal.com (e.g., jdoe@aksal.com) or [first].[last]@aksal.com (e.g., jane.doe@aksal.com)

Format

sakhannouch@aksal.com

Example

70%

Success rate

What's the Latest News About Groupe AKSAL?

Morocco World NewsFebruary 27, 2024

Groupe Aksal Announces Plans for New Generation Malls in Rabat and Marrakech

Groupe Aksal, led by Salwa Idrissi Akhannouch, unveiled plans to develop two new 'new generation' malls in Rabat and Marrakech. These projects, based on an innovative 'smartainer' concept, aim to further enhance the retail landscape in Morocco with openings projected for 2024....more

Forbes Middle EastMay 15, 2023

Salwa Idrissi Akhannouch Recognized Among Power Businesswomen, Aksal's Continued Impact

Salwa Idrissi Akhannouch, founder and CEO of Aksal Holding, was recognized for her significant contributions to business in the Middle East and North Africa. Aksal Holding operates franchises for 45 brands in Morocco, including Fendi, Gucci, Ralph Lauren, Zara, Massimo Dutti, and Gap, as well as the Morocco Mall and Yan&One cosmetics stores. The group also announced plans for two 'Amazigh Malls' in Marrakech and Rabat....more

AKSAL Official Website (News Section/Press Release)December 5, 2023

AKSAL Officially Launches Its Foundation

The AKSAL Group announced the official launch of the AKSAL Social Initiative (ASI), its corporate foundation. ASI will focus on three key areas: Social, Cultural, and Environmental, aiming to support vulnerable populations, promote Moroccan heritage, and contribute to sustainable development....more

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