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Groupe Aksal, often referred to as AKSAL, is a leading Moroccan conglomerate founded in 2004 by Salwa Idrissi Akhannouch. The group is a dominant force in the retail, luxury, department store, mall, and real estate sectors in Morocco. AKSAL is renowned for introducing and managing a wide portfolio of prestigious international brands (such as Zara, Massimo Dutti, Bershka, Pull&Bear, Fnac, Gap, Gucci, Fendi, Ralph Lauren) and for developing large-scale projects like the iconic Morocco Mall in Casablanca and the Yan&One beauty concept store. The group is committed to transforming the retail landscape in Morocco and Africa, focusing on innovation, customer experience, and social responsibility.
Serves as the central command for strategic planning, brand management, retail operations, real estate development, marketing, finance, and human resources for all of AKSAL's diversified activities.
State-of-the-art facilities integrated within the Morocco Mall complex, one of Africa's premier shopping and leisure destinations. Features modern office spaces designed to foster collaboration and innovation with views of the Atlantic Ocean.
A dynamic, ambitious, and fast-paced work environment driven by the demands of the retail and luxury sectors. The culture emphasizes customer-centricity, brand excellence, entrepreneurial spirit, and continuous improvement.
The headquarters is pivotal as the nerve center for one of Morocco's most influential private sector groups, orchestrating the expansion of modern retail, attracting international investment, and contributing significantly to local employment and economic development.
Groupe Aksal's operations are primarily centered in Morocco, where it has established a significant footprint in retail and real estate. Its global engagement involves forging partnerships with international brands to bring them to the Moroccan market, managing franchise agreements, and adhering to global retail standards. While currently focused on national and potentially African expansion, its sourcing, brand management, and business development functions have a global interface.
Morocco Mall, Km 8, Route d’Azemmour, Boulevard de l'Océan Atlantique
Casablanca
Casablanca-Settat
Morocco
No additional office locations available.
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As of April 2025, Groupe AKSAL' leadership includes:
Groupe AKSAL has been backed by several prominent investors over the years, including:
As a privately held company, Groupe Aksal does not routinely publicize detailed information regarding executive team changes. The leadership, spearheaded by its founder, is generally characterized by stability. No major high-profile executive hires or departures have been publicly announced in the last 12 months.
Discover the tools Groupe AKSAL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for Groupe Aksal (domain aksal.com) likely include combinations of first name, last name, and initials. For example, first initial followed by last name, or first name separated by a dot from the last name.
f[last]@aksal.com (e.g., jdoe@aksal.com) or [first].[last]@aksal.com (e.g., jane.doe@aksal.com)
Format
sakhannouch@aksal.com
Example
70%
Success rate
Morocco World News • February 27, 2024
Groupe Aksal, led by Salwa Idrissi Akhannouch, unveiled plans to develop two new 'new generation' malls in Rabat and Marrakech. These projects, based on an innovative 'smartainer' concept, aim to further enhance the retail landscape in Morocco with openings projected for 2024....more
Forbes Middle East • May 15, 2023
Salwa Idrissi Akhannouch, founder and CEO of Aksal Holding, was recognized for her significant contributions to business in the Middle East and North Africa. Aksal Holding operates franchises for 45 brands in Morocco, including Fendi, Gucci, Ralph Lauren, Zara, Massimo Dutti, and Gap, as well as the Morocco Mall and Yan&One cosmetics stores. The group also announced plans for two 'Amazigh Malls' in Marrakech and Rabat....more
AKSAL Official Website (News Section/Press Release) • December 5, 2023
The AKSAL Group announced the official launch of the AKSAL Social Initiative (ASI), its corporate foundation. ASI will focus on three key areas: Social, Cultural, and Environmental, aiming to support vulnerable populations, promote Moroccan heritage, and contribute to sustainable development....more
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