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Al Mada is a pan-African private investment fund with a long-term investment horizon, headquartered in Casablanca, Morocco. Formerly known as Société Nationale d'Investissement (SNI), it was rebranded to Al Mada in 2018. The fund plays a significant role in the economic development of Morocco and the African continent, with a diversified portfolio spanning key sectors including financial services, telecommunications, mining, retail, energy, and real estate. Al Mada aims to foster growth and create value through strategic investments in leading African companies, contributing to the emergence of modern economies and improving living standards. Its investment philosophy is rooted in a commitment to positive impact and sustainable development.
Serves as the central command for Al Mada's strategic planning, investment management, portfolio oversight, and corporate governance across its pan-African operations.
The headquarters is likely housed in a modern, prestigious office building reflecting Al Mada's status as a major investment fund. Specific architectural details are proprietary but would emphasize professionalism and security.
The work culture at Al Mada's headquarters is expected to be highly professional, results-driven, and intellectually stimulating, with a focus on financial acumen, strategic thinking, and fostering pan-African growth initiatives.
The Casablanca headquarters is the nerve center for one of Africa's largest private investment funds, directing billions in investments and influencing economic landscapes across numerous African nations.
Al Mada has a significant pan-African footprint, with investments and operations in over 20 countries across the continent. Its global presence is primarily driven through its diverse portfolio of leading companies in sectors such as banking (e.g., Attijariwafa Bank with subsidiaries across Africa), mining (e.g., Managem), telecommunications (e.g., Inwi in Morocco), retail (e.g., Marjane), and renewable energy. While its strategic headquarters are in Morocco, Al Mada actively supports and manages businesses that serve markets and communities throughout North, West, Central, and East Africa.
73, Boulevard Moulay Youssef
Casablanca
Casablanca-Settat
Morocco
Address: [Specific address not publicly listed for Al Mada direct office, presence likely through key portfolio companies like Attijariwafa Bank or others]
To manage and expand Al Mada's investment portfolio in West Africa, identify new opportunities, and support the growth of its existing assets in the region, leveraging Abidjan's role as a major economic center.
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As of April 2025, Akwa Group' leadership includes:
Akwa Group has been backed by several prominent investors over the years, including:
As a private investment fund, Al Mada does not frequently publicize changes in its top executive team at the holding level unless they are of major significance. Executive movements are more commonly announced within its large portfolio companies.
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Al Mada likely utilizes standard professional email formats for its correspondence. Common structures for organizations of its stature include first initial followed by last name, or first name separated by a dot from the last name, at their official domain.
[first_initial][last]@almada.ma or [first].[last]@almada.ma
Format
houriagli@almada.ma
Example
80%
Success rate
Le Desk / Medias24 (English reporting) • February 1, 2024
Al Mada, the pan-African private investment fund, announced an anticipated decline in its consolidated net profit for the 2023 fiscal year. The group attributed this to unfavorable market conditions and the performance of certain assets within its diverse portfolio....more
Morocco World News • December 18, 2023
Al Mada was named in Forbes Middle East's 2023 list of the Top 100 Arab Family Businesses. This recognition highlights its significant scale, long-standing legacy, and diversified investment strategy across key sectors in Africa....more
AlMada Official Website / Financial Press • March 28, 2023
Al Mada announced a significant increase in its Net Profit Attributable to Shareholders (RNPG) for the year 2022, reaching MAD 5.2 billion, up 33% from the previous year. The growth was driven by strong performance across its portfolio, particularly in materials, distribution, and financial services sectors....more
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