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GroundTruth
What Does GroundTruth Do?
GroundTruth is a leading global location-based marketing and advertising technology company. They specialize in leveraging location data to help brands understand consumer behavior in the physical world and reach their target audiences more effectively. GroundTruth's platform offers tools for audience targeting, campaign activation across various channels (including mobile, desktop, and CTV), and measurement of real-world outcomes like store visits. Their technology empowers businesses to bridge the gap between digital advertising and physical world actions, providing valuable insights and driving performance for marketers in industries such as retail, QSR, auto, and CPG.
Where Is GroundTruth's Headquarters?
HQ Function
Serves as the global hub for executive leadership, strategic planning, product development, engineering, marketing, sales operations, and corporate functions.
Notable Features:
Located in One Vanderbilt, a state-of-the-art skyscraper adjacent to Grand Central Terminal, offering modern facilities, advanced technology infrastructure, and panoramic city views.
Work Culture:
Characterized by an innovative, fast-paced, and data-driven environment. The culture encourages collaboration, continuous learning, and a strong focus on delivering impactful location intelligence solutions for clients.
HQ Significance:
The New York City headquarters places GroundTruth at the center of the global advertising, technology, and finance industries, facilitating access to talent, clients, and partners.
Values Reflected in HQ: The choice of a technologically advanced and strategically located headquarters reflects GroundTruth's commitment to innovation, leadership in its field, and a forward-thinking approach.
Location:
GroundTruth maintains a significant global presence with strategic offices in North America (USA), Europe (UK, Germany), and Asia (Singapore, India). These international locations facilitate worldwide sales operations, client relationship management, product development, engineering innovations, and localized marketing efforts. This network enables GroundTruth to effectively deliver its advanced location-based advertising and analytics solutions to a diverse global clientele and adapt to regional market dynamics.
Street Address:
One Vanderbilt Avenue
City:
New York
State/Province:
NY
Country:
USA
Where Else Does GroundTruth Operate Around the World?
Chicago, Illinois/USA
Address: 111 W Jackson Blvd, Suite 1700, Chicago, IL 60604
To strengthen GroundTruth's presence and support its growing client base in the significant Midwest economic region, providing localized expertise and support.
Los Angeles, California/USA
Address: 12130 Millennium Dr, Suite 300, Los Angeles, CA 90094
To engage with key clients and partners on the West Coast, a major hub for technology and media innovation.
London/United Kingdom
Address: The Hickman, 2 Whitechapel Road, London E1 1EW
To expand GroundTruth's footprint in Europe, adapting its location-based solutions to diverse local market needs and regulations.
Gurugram/India
Address: Vatika Business Park, Sohna - Gurgaon Rd, Block W, Sector 49, Gurugram, Haryana 122018
To leverage talent in a key technology hub for research, development, and operational support for GroundTruth's global product suite.
Hamburg/Germany
Address: Axel-Springer-Platz 3, 20355 Hamburg
To cater to the specific needs of the German-speaking markets and expand GroundTruth's presence in continental Europe.
Buying Intent Signals for GroundTruth
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading GroundTruth? Meet the Executive Team
As of April 2025, GroundTruth' leadership includes:
Who's Investing in GroundTruth?
GroundTruth has been backed by several prominent investors over the years, including:
What Leadership Changes Has GroundTruth Seen Recently?
Over the past 12 months, GroundTruth has focused on strengthening its leadership team with key appointments in People and Culture, Revenue, and Programmatic divisions. These hires underscore the company's commitment to growth, innovation, and enhancing its market position. No prominent executive departures have been publicly announced during this period.
New Appointments:
What Technology (Tech Stack) Is Used byGroundTruth?
Discover the tools GroundTruth uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
GroundTruth Email Formats and Examples
GroundTruth commonly uses the email format combining the employee's first initial followed by their last name. While other formats might exist within the organization, this is the most frequently observed pattern.
[first_initial][last]@groundtruth.com
Format
jdoe@groundtruth.com
Example
90%
Success rate
What's the Latest News About GroundTruth?
PR Newswire • March 26, 2024
GroundTruth Unveils Footfall Retargeting, A New Solution To Drive In-Store Visits Through Connected TV Advertising
GroundTruth announced the launch of Footfall Retargeting, a new advertising solution designed to enable brands to re-engage with consumers who have previously visited their physical locations, using Connected TV (CTV) ads to encourage repeat store visits....more
PR Newswire • September 26, 2023
GroundTruth Expands Leadership Team with Key Hires to Bolster Growth and Innovation
GroundTruth announced the appointments of Vince Beggin as SVP, Global Head of Revenue and Gilad Amitai as SVP, Global Head of Programmatic, aimed at strengthening its leadership to drive further growth and product innovation in location-based advertising....more
Business Wire • July 11, 2023
GroundTruth Welcomes Nitosha Anderson as Senior Vice President of People and Culture
GroundTruth appointed Nitosha Anderson as its new Senior Vice President of People and Culture. She is tasked with leading the company's global human resources strategy, focusing on talent acquisition, employee experience, and fostering an inclusive culture....more
PR Newswire • January 10, 2023
GroundTruth Appoints Pooja Pateel as Chief Product Officer
GroundTruth named Pooja Pateel as its new Chief Product Officer. In this role, she will lead the company's product strategy, roadmap, and development to further enhance its location-based marketing and advertising technology solutions....more
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