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Groundfloor Finance
What Does Groundfloor Finance Do?
Groundfloor is a wealthtech platform that opens private real estate investing to everyone. It allows individuals to invest in short-term, high-yield real estate debt with as little as $100, and provides flexible financing for real estate entrepreneurs. Groundfloor's mission is to re-imagine and re-build an investment system that empowers individuals by being radically transparent and extraordinarily simple, making alternative investments accessible to all.
Where Is Groundfloor Finance's Headquarters?
HQ Function
Core operations, technology development, product management, legal, finance, marketing, and executive leadership.
Notable Features:
Modern office space situated in Atlanta's Tech Square, a vibrant hub for innovation and technology companies, designed to foster collaboration and creativity.
Work Culture:
A dynamic, fast-paced, and innovative environment characteristic of a fintech growth-stage company. The culture emphasizes transparency, customer empowerment, and collaboration to disrupt traditional real estate finance.
HQ Significance:
Serves as the central nervous system for Groundfloor, where strategic decisions are made, product development is driven, and all operational aspects are managed to support its nationwide platform.
Values Reflected in HQ: The headquarters' location in a tech hub and its collaborative workspace design reflect Groundfloor's values of innovation, accessibility, and transparency in financial services.
Location:
Groundfloor's platform primarily serves the U.S. market, offering real estate investment and lending products to U.S. residents for properties located within the United States. Its operations, customer support, and regulatory compliance are focused on the domestic U.S. market.
Street Address:
75 Fifth St NW, Suite 2170
City:
Atlanta
State/Province:
GA
Country:
USA
Where Else Does Groundfloor Finance Operate Around the World?
No additional office locations available.
Buying Intent Signals for Groundfloor Finance
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Groundfloor Finance? Meet the Executive Team
As of April 2025, Groundfloor Finance' leadership includes:
Who's Investing in Groundfloor Finance?
Groundfloor Finance has been backed by several prominent investors over the years, including:
What Leadership Changes Has Groundfloor Finance Seen Recently?
In the past 12 months, Groundfloor strengthened its executive leadership by appointing a new Chief Financial Officer. No major executive departures have been publicly announced during this period.
New Appointments:
What Technology (Tech Stack) Is Used byGroundfloor Finance?
Discover the tools Groundfloor Finance uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Groundfloor Finance Email Formats and Examples
Groundfloor likely utilizes common corporate email formats. Based on industry patterns, the most probable formats are [first].[last]@groundfloor.com or [first_initial][last]@groundfloor.com.
[first].[last]@groundfloor.com
Format
john.doe@groundfloor.com
Example
85%
Success rate
What's the Latest News About Groundfloor Finance?
Groundfloor Blog • January 18, 2024
Groundfloor Wraps Up 2023 with Record Growth, Paving the Way for an Even Stronger 2024
Groundfloor announced record-breaking performance in 2023, including significant growth in loan origination volume, investment activity, and investor returns, highlighting its expanding market presence and the appeal of its platform....more
PR Newswire • September 26, 2023
Groundfloor Appoints Rich Pulido as Chief Financial Officer
Groundfloor announced the appointment of Rich Pulido as its new Chief Financial Officer. Pulido brings over 20 years of experience in finance and technology to support the company's strategic growth initiatives....more
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