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Groove provides intuitive and affordable customer support software specifically tailored for growing businesses. Their platform focuses on simplicity and ease of use, offering a shared team inbox to manage customer conversations from email, social media, and live chat in one place. Key features also include a knowledge base builder for customer self-service, reporting tools to track support metrics, and integrations with popular business apps. Groove aims to help businesses improve customer satisfaction and streamline support operations without the complexity or high cost often associated with enterprise-level help desk solutions. They are known for championing human-centric support and transparent business practices.
Groove's distributed team collaboratively manages all core business functions, including product development, software engineering, customer support and success, sales, marketing, and operations. Coordination is achieved through digital collaboration tools and established remote work processes.
The company's operational model is characterized by its remote-first work environment, which leverages modern communication and project management technologies. There's a strong emphasis on asynchronous communication, outcome-based performance, and providing team members with flexible work schedules.
Groove fosters a work culture built on trust, autonomy, transparency, and a strong results-oriented approach. Open communication is highly encouraged, and team members are empowered to take ownership of their work. This creates a supportive and flexible environment well-suited for a distributed, global team.
Groove's remote-first model is significant as it allows them to attract and retain top talent from anywhere in the world, unconstrained by geographical limitations. This approach promotes diversity, a global operational perspective, and aligns with their product's emphasis on efficient communication and streamlined digital workflows. It also serves as a model for successfully scaling a bootstrapped SaaS company.
Groove maintains a significant global presence through its remote workforce and international customer base. The distributed team, spread across multiple continents, enables round-the-clock product development, customer support, and sales operations. Their customer support software is utilized by small and medium-sized businesses in numerous countries, reflecting the universal need for effective customer communication tools.
Not Applicable (Fully Remote Company)
Distributed
Global
Global
Address: Not Applicable
Team members are strategically located across different time zones based on talent availability and the need to provide continuous global customer support and operations, rather than being concentrated in specific regional offices.
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As of April 2025, Groove' leadership includes:
Groove has been backed by several prominent investors over the years, including:
Groove is a privately held, bootstrapped company and typically does not make public announcements regarding minor changes in its leadership team. No major executive new hires or exits have been publicly reported in the last 12 months.
Discover the tools Groove uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Groove doesn't publicly disclose its exact email format, companies of its size and type commonly use first name or first initial-last name combinations. The most likely format is using the employee's first name.
{first}@groovehq.com
Format
alex@groovehq.com
Example
80%
Success rate
Groove Blog • October 26, 2023
Groove published a blog post explaining how they are incorporating AI into their platform to improve customer service efficiency and effectiveness, and how their customers can leverage these AI capabilities....more
Groove Blog • August 15, 2023
In a detailed article, Groove outlined its approach to fostering a strong customer-centric culture within its fully remote team, highlighting key practices for communication, collaboration, and maintaining focus on customer needs....more
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