What Does Groove Do?

Total employees24
HeadquartersDistributed
Founded2011

Groove provides intuitive and affordable customer support software specifically tailored for growing businesses. Their platform focuses on simplicity and ease of use, offering a shared team inbox to manage customer conversations from email, social media, and live chat in one place. Key features also include a knowledge base builder for customer self-service, reporting tools to track support metrics, and integrations with popular business apps. Groove aims to help businesses improve customer satisfaction and streamline support operations without the complexity or high cost often associated with enterprise-level help desk solutions. They are known for championing human-centric support and transparent business practices.

Where Is Groove's Headquarters?

HQ Function

Groove's distributed team collaboratively manages all core business functions, including product development, software engineering, customer support and success, sales, marketing, and operations. Coordination is achieved through digital collaboration tools and established remote work processes.

Notable Features:

The company's operational model is characterized by its remote-first work environment, which leverages modern communication and project management technologies. There's a strong emphasis on asynchronous communication, outcome-based performance, and providing team members with flexible work schedules.

Work Culture:

Groove fosters a work culture built on trust, autonomy, transparency, and a strong results-oriented approach. Open communication is highly encouraged, and team members are empowered to take ownership of their work. This creates a supportive and flexible environment well-suited for a distributed, global team.

HQ Significance:

Groove's remote-first model is significant as it allows them to attract and retain top talent from anywhere in the world, unconstrained by geographical limitations. This approach promotes diversity, a global operational perspective, and aligns with their product's emphasis on efficient communication and streamlined digital workflows. It also serves as a model for successfully scaling a bootstrapped SaaS company.

Values Reflected in HQ: The remote operational model strongly reflects Groove's core values, including flexibility, efficiency, employee trust and empowerment, promoting work-life balance, and a commitment to accessing and leveraging global talent.

Location:

Groove maintains a significant global presence through its remote workforce and international customer base. The distributed team, spread across multiple continents, enables round-the-clock product development, customer support, and sales operations. Their customer support software is utilized by small and medium-sized businesses in numerous countries, reflecting the universal need for effective customer communication tools.

Street Address:

Not Applicable (Fully Remote Company)

City:

Distributed

State/Province:

Global

Country:

Global

Where Else Does Groove Operate Around the World?

Global (Distributed Team)

Address: Not Applicable

Team members are strategically located across different time zones based on talent availability and the need to provide continuous global customer support and operations, rather than being concentrated in specific regional offices.

Buying Intent Signals for Groove

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Groove? Meet the Executive Team

As of April 2025, Groove' leadership includes:

Alex Turnbull - Founder & CEO

Who's Investing in Groove?

Groove has been backed by several prominent investors over the years, including:

Self-funded (Bootstrapped)

What Leadership Changes Has Groove Seen Recently?

Hire0
Exits0

Groove is a privately held, bootstrapped company and typically does not make public announcements regarding minor changes in its leadership team. No major executive new hires or exits have been publicly reported in the last 12 months.

What Technology (Tech Stack) Is Used byGroove?

Discover the tools Groove uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Groove Email Formats and Examples

While Groove doesn't publicly disclose its exact email format, companies of its size and type commonly use first name or first initial-last name combinations. The most likely format is using the employee's first name.

{first}@groovehq.com

Format

alex@groovehq.com

Example

80%

Success rate

What's the Latest News About Groove?

Groove BlogOctober 26, 2023

Groove Details AI Integration for Enhanced Customer Service

Groove published a blog post explaining how they are incorporating AI into their platform to improve customer service efficiency and effectiveness, and how their customers can leverage these AI capabilities....more

Groove BlogAugust 15, 2023

Groove Shares Strategies for Building a Customer-Centric Remote Culture

In a detailed article, Groove outlined its approach to fostering a strong customer-centric culture within its fully remote team, highlighting key practices for communication, collaboration, and maintaining focus on customer needs....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Groove, are just a search away.