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Grom is an Italian gelato company founded in Turin in 2003 by Federico Grom and Guido Martinetti. With the philosophy of creating 'il gelato come una volta' (gelato like it used to be), Grom focuses on using only the highest quality, natural ingredients, without colorants, aromas, or artificial emulsifiers. They source many ingredients from their own organic farm, Mura Mura. Grom rapidly expanded with shops across Italy and internationally before being acquired by Unilever in 2015. The brand continues to uphold its artisanal quality and Italian heritage under Unilever's ownership.
Serves as the primary administrative and operational center for the Grom brand, overseeing product development, quality control, brand strategy, and alignment with Unilever's global operations.
The headquarters likely occupies modern office facilities designed to support its operational and creative needs, reflecting the brand's blend of Italian tradition and contemporary business practices.
The work culture at Grom emphasizes a passion for high-quality food, dedication to authentic Italian gelato making, innovation, and collaboration. Post-Unilever acquisition, it integrates this ethos within a larger corporate framework focused on brand growth and consumer satisfaction.
Turin is the birthplace of Grom, making its headquarters significant as the heart of the brand's identity, philosophy, and commitment to authentic Italian gelato craftsmanship.
Grom has established a global presence with gelaterias in numerous major cities across Italy, Europe, Asia, and North America. Since its acquisition by Unilever, Grom's reach has further expanded through retail distribution of packaged gelato products in supermarkets worldwide. Global functions include international brand management, supply chain coordination, quality assurance for products in different markets, and marketing efforts to support its retail stores and packaged goods.
Piazza Paleocapa, 1/d
Torino
Piemonte
Italy
Address: Via Paolo Di Dono, 3/a, 00142 Roma RM, Italy
Provides integrated corporate support, strategic market development, and operational oversight for Unilever brands within Italy, ensuring alignment with global brand strategies and catering to local consumer preferences for brands like Grom.
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As of April 2025, Grom' leadership includes:
Grom has been backed by several prominent investors over the years, including:
Specific executive movements solely for the Grom brand are not frequently publicized as it operates within Unilever's larger structure. Major leadership changes concerning Grom would typically be part of broader announcements from Unilever's Ice Cream division. No specific Grom-dedicated executive hires or exits have been widely reported in the last 12 months.
Discover the tools Grom uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Grom's primary point of contact for consumers is through their official website and customer service channels. For corporate communications, email formats likely follow standard Italian business conventions or Unilever's corporate email structure. Direct email addresses for executives are not publicly listed.
A plausible format for Grom's original domain could be [first].[last]@grom.it or [first_initial][last]@grom.it. For personnel integrated into Unilever, it would be [first].[last]@unilever.com.
Format
example.person@grom.it (speculative example)
Example
60%
Success rate
Unilever.com • June 28, 2023
Grom has expanded its European presence by launching its authentic Italian gelato in Malta. The expansion brings Grom's range of high-quality gelato tubs and stick products to Maltese consumers, furthering its availability within the Unilever portfolio....more
FoodNavigator.com • March 22, 2023
Grom, part of Unilever, is innovating by introducing a new vegan gelato range and focusing on sugar reduction in its products. These initiatives cater to growing consumer demand for natural and healthier options while upholding Grom's commitment to premium quality and taste....more
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