What Does Grom Do?

Total employees640
HeadquartersTorino
Founded2003

Grom is an Italian gelato company founded in Turin in 2003 by Federico Grom and Guido Martinetti. With the philosophy of creating 'il gelato come una volta' (gelato like it used to be), Grom focuses on using only the highest quality, natural ingredients, without colorants, aromas, or artificial emulsifiers. They source many ingredients from their own organic farm, Mura Mura. Grom rapidly expanded with shops across Italy and internationally before being acquired by Unilever in 2015. The brand continues to uphold its artisanal quality and Italian heritage under Unilever's ownership.

Where Is Grom's Headquarters?

HQ Function

Serves as the primary administrative and operational center for the Grom brand, overseeing product development, quality control, brand strategy, and alignment with Unilever's global operations.

Notable Features:

The headquarters likely occupies modern office facilities designed to support its operational and creative needs, reflecting the brand's blend of Italian tradition and contemporary business practices.

Work Culture:

The work culture at Grom emphasizes a passion for high-quality food, dedication to authentic Italian gelato making, innovation, and collaboration. Post-Unilever acquisition, it integrates this ethos within a larger corporate framework focused on brand growth and consumer satisfaction.

HQ Significance:

Turin is the birthplace of Grom, making its headquarters significant as the heart of the brand's identity, philosophy, and commitment to authentic Italian gelato craftsmanship.

Values Reflected in HQ: The headquarters' operations reflect Grom's core values: authenticity, use of pure and high-quality ingredients, respect for tradition, and continuous pursuit of excellence in gelato making.

Location:

Grom has established a global presence with gelaterias in numerous major cities across Italy, Europe, Asia, and North America. Since its acquisition by Unilever, Grom's reach has further expanded through retail distribution of packaged gelato products in supermarkets worldwide. Global functions include international brand management, supply chain coordination, quality assurance for products in different markets, and marketing efforts to support its retail stores and packaged goods.

Street Address:

Piazza Paleocapa, 1/d

City:

Torino

State/Province:

Piemonte

Country:

Italy

Where Else Does Grom Operate Around the World?

Rome, Lazio, Italy

Address: Via Paolo Di Dono, 3/a, 00142 Roma RM, Italy

Provides integrated corporate support, strategic market development, and operational oversight for Unilever brands within Italy, ensuring alignment with global brand strategies and catering to local consumer preferences for brands like Grom.

Buying Intent Signals for Grom

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Grom? Meet the Executive Team

As of April 2025, Grom' leadership includes:

Sara Panza - General Manager Grom at Unilever
Matt Close - President, Ice Cream, Unilever (Overseeing Grom Brand)
Federico Grom - Co-Founder
Guido Martinetti - Co-Founder

Who's Investing in Grom?

Grom has been backed by several prominent investors over the years, including:

Unilever (Acquirer and Parent Company since 2015)
Previously: Illy Group (minority stake), Private Angel Investors

What Leadership Changes Has Grom Seen Recently?

Hire0
Exits0

Specific executive movements solely for the Grom brand are not frequently publicized as it operates within Unilever's larger structure. Major leadership changes concerning Grom would typically be part of broader announcements from Unilever's Ice Cream division. No specific Grom-dedicated executive hires or exits have been widely reported in the last 12 months.

What Technology (Tech Stack) Is Used byGrom?

Discover the tools Grom uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Grom Email Formats and Examples

Grom's primary point of contact for consumers is through their official website and customer service channels. For corporate communications, email formats likely follow standard Italian business conventions or Unilever's corporate email structure. Direct email addresses for executives are not publicly listed.

A plausible format for Grom's original domain could be [first].[last]@grom.it or [first_initial][last]@grom.it. For personnel integrated into Unilever, it would be [first].[last]@unilever.com.

Format

example.person@grom.it (speculative example)

Example

60%

Success rate

What's the Latest News About Grom?

Unilever.comJune 28, 2023

Grom News: Grom authentic Italian gelato arrives in Malta

Grom has expanded its European presence by launching its authentic Italian gelato in Malta. The expansion brings Grom's range of high-quality gelato tubs and stick products to Maltese consumers, furthering its availability within the Unilever portfolio....more

FoodNavigator.comMarch 22, 2023

Grom News: Unilever’s Grom gelato targets ‘naturalness’ trend with new vegan range and sugar reduction

Grom, part of Unilever, is innovating by introducing a new vegan gelato range and focusing on sugar reduction in its products. These initiatives cater to growing consumer demand for natural and healthier options while upholding Grom's commitment to premium quality and taste....more

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