HQ Function

Central hub for strategic planning, operations management, software development, marketing, hardware deployment, and expansion efforts across Latin America.

Notable Features:

Likely occupied modern office spaces or co-working facilities in tech-friendly districts of Mexico City, designed to foster collaboration, innovation, and rapid scaling.

Work Culture:

Characterized by a dynamic, fast-paced, entrepreneurial, and mission-driven environment. The culture emphasized rapid execution, local market adaptation, and a strong focus on solving urban mobility issues.

HQ Significance:

The Mexico City HQ was the birthplace of Grin and the nerve center for its pioneering expansion, establishing e-scooters as a viable transport option and catalysing the micromobility movement in many Latin American cities.

Values Reflected in HQ: Reflected values of innovation, sustainability through electric mobility, accessibility for urban populations, and an entrepreneurial spirit in tackling complex transportation challenges.

Location:

Prior to its merger into Grow Mobility, Grin Scooters established a significant operational presence across multiple countries in Latin America. Its functions were primarily focused on deploying, managing, and maintaining fleets of electric scooters in major urban centers. This was supported by local teams responsible for logistics, on-the-ground operations, battery swapping, repairs, marketing, customer support, and engagement with local authorities. Key countries of operation included Mexico, Colombia, Peru, Chile, Uruguay, and Argentina, with ambitions to cover more of the region.

Street Address:

Specific historical street address not publicly available; operations were centered in key business districts and co-working spaces.

City:

Mexico City

State/Province:

Ciudad de México (CDMX)

Country:

Mexico