Grey Group is a global advertising and marketing agency with a long-standing history of creating impactful and effective campaigns for some of the world's most iconic brands. Founded in 1917, Grey operates under the mission of delivering 'Famously Effective' work, blending creativity with commercial success. The agency offers a wide range of services including advertising, digital marketing, brand strategy, public relations, and shopper marketing. Grey is part of WPP and is a key component of the AKQA Group, further enhancing its capabilities in digital transformation and customer experience. With a presence in numerous countries, Grey serves a diverse client portfolio across various industries, consistently striving for innovation and measurable results.
The New York headquarters serves as the central command for Grey's global network, overseeing strategic direction, global client relationships, creative leadership, and administrative functions for its worldwide operations.
The headquarters is situated in the historic International Toy Center building on Fifth Avenue, offering modern, open-plan office spaces designed to foster collaboration and creativity. It boasts views of Madison Square Park.
The work culture at Grey's HQ is characterized by a fast-paced, dynamic, and highly creative environment. There's a strong emphasis on collaboration, innovation, and delivering work that is both creatively recognized and commercially successful ('Famously Effective').
As the global flagship, the New York office is pivotal in shaping Grey's worldwide strategy, culture, and creative standards. Its location in a key global city for advertising provides access to top talent and major clients.
Grey Group supports a comprehensive suite of marketing and advertising functions globally. This includes brand strategy, creative development, digital marketing, social media management, content creation, production services, public relations, shopper marketing, and data analytics. Its global network allows for localized execution of campaigns while maintaining consistent brand messaging for multinational clients across diverse markets.
200 Fifth Avenue
New York
NY
USA
Address: The Sea Containers, 18 Upper Ground, London, SE1 9GL, United Kingdom
Serves as a major creative and strategic center for Europe, Middle East, and Africa, driving growth and innovation for clients in the region.
Address: 50 Scotts Rd, #03-01, Singapore 228242
Acts as a strategic hub for Southeast Asia and contributes to Grey's broader AMEA (Asia-Pacific, Middle East, Africa) operations, focusing on regional brand building and market penetration.
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As of April 2025, Grey Group' leadership includes:
Grey Group has been backed by several prominent investors over the years, including:
Over the past 12 months, Grey Group has made several key leadership appointments and role expansions to strengthen its regional and global capabilities, particularly in North America, LATAM, EMEA, and AMEA, reflecting a dynamic period of reinforcing its executive talent.
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Grey Group, like many large corporations, primarily utilizes a standard email format based on employee names. The most common format is 'first.last@grey.com'. Variations might exist but are less common for general outreach.
first.last@grey.com
Format
jane.doe@grey.com
Example
90%
Success rate
Campaign US • May 9, 2024
Grey New York announced a new leadership structure, promoting Jason Kahner to president of the New York office. Amber Guild, previously president of Grey New York, was promoted to CEO of Grey North America and global chair of creative enterprise solutions....more
Adweek • February 20, 2024
Grey appointed Diego Medvedocky as president of Grey Latin America and global creative partner. He will be responsible for the creative vision and business growth in the region, as well as contributing to global creative initiatives....more
Fast Company • March 19, 2024
Grey was recognized by Fast Company as one of the World's Most Innovative Companies in the advertising sector for 2024, highlighting its impactful campaigns and creative solutions....more
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