What Does Grey Goose Do?

Total employees79
HeadquartersGensac-la-Pallue
Founded

Grey Goose is a super-premium vodka, celebrated globally for its exceptional smoothness and quality. Produced in France, it is crafted using two primary ingredients: single-origin soft winter wheat from Picardy and natural spring water from Gensac-la-Pallue in the Cognac region. The vodka undergoes a meticulous five-step distillation process to ensure its signature taste. Grey Goose is positioned as a luxury brand, synonymous with French craftsmanship and 'joie de vivre'. It was created in 1997 by Sidney Frank and acquired by Bacardi Limited in 2004.

Where Is Grey Goose's Headquarters?

HQ Function

Primary production site including milling, fermentation, distillation, and filtration. Also serves as the Grey Goose brand home and visitor experience center (Le Logis Grey Goose).

Notable Features:

Historic 17th-century Le Logis estate, state-of-the-art distillery, bespoke visitor experiences including cocktail masterclasses and culinary pairings, surrounded by the picturesque Cognac countryside.

Work Culture:

A culture centered on meticulous craftsmanship, unwavering commitment to quality, French 'art de vivre', and dedication to preserving the natural integrity of the ingredients. Emphasis on expertise and passion for creating a world-class vodka.

HQ Significance:

Le Logis is the heart of Grey Goose, embodying its French origin, luxury positioning, and the transparent production process from field to bottle. It's crucial for brand storytelling and consumer engagement.

Values Reflected in HQ: Excellence, craftsmanship, authenticity, natural ingredients, French heritage, luxury, and a sophisticated lifestyle.

Location:

Grey Goose vodka is distributed and marketed in over 150 countries worldwide. Its extensive global presence is facilitated by Bacardi Limited's robust international network, which includes dedicated teams for marketing, sales, and distribution. These teams work to maintain Grey Goose's position as a leading super-premium vodka, supporting its availability in top bars, restaurants, and retail outlets across the globe, as well as through global travel retail.

Street Address:

Le Logis, 1 Route du Logis

City:

Gensac-la-Pallue

State/Province:

Charente

Country:

France

Where Else Does Grey Goose Operate Around the World?

Hamilton, Bermuda

Address: Bacardi Limited, 65 Pitts Bay Road, Pembroke HM 08, Bermuda

Manages the overall global operations, long-term vision, and strategic direction for all Bacardi brands, including Grey Goose.

Coral Gables, Florida, USA

Address: Bacardi North America, 2701 Le Jeune Road, Coral Gables, FL 33134, USA

Drives brand growth, market penetration, and consumer engagement for Grey Goose in the significant North American market.

London, United Kingdom

Address: Bacardi EMEA Regional Headquarters, 12 Steward St, London E1 6FQ, UK

Coordinates marketing, sales, and distribution efforts for Grey Goose across the EMEA region, adapting to local consumer preferences.

Buying Intent Signals for Grey Goose

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
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Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Grey Goose? Meet the Executive Team

As of April 2025, Grey Goose' leadership includes:

Mahesh Madhavan - Chief Executive Officer, Bacardi Limited
Tony Latham - Chief Financial Officer, Bacardi Limited
Ned Duggan - Global Chief Marketing Officer, Bacardi & President, Bacardi Global Brands Limited
Kathy Parker - President & Chief Marketing Officer, GREY GOOSE, PATRÓN and BOMBAY SAPPHIRE

Who's Investing in Grey Goose?

Grey Goose has been backed by several prominent investors over the years, including:

Bacardi Limited (Private, Family-Owned Company)

What Leadership Changes Has Grey Goose Seen Recently?

Hire1
Exits0

In the past 12 months, Bacardi Limited, parent company of Grey Goose, announced a key leadership appointment strengthening its global brand communications. No major publicly announced departures directly impacting Grey Goose brand leadership at the top executive level of Bacardi were prominently noted.

New Appointments:

Zara Mirza, Zara Mirza joined Bacardi as Global Head of Brand PR & Influence, overseeing global public relations and influencer marketing strategies for brands like Grey Goose.

What Technology (Tech Stack) Is Used byGrey Goose?

Discover the tools Grey Goose uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Grey Goose Email Formats and Examples

Grey Goose employees are part of Bacardi Limited. While specific internal directories are not public, Bacardi commonly uses standard corporate email patterns. For official inquiries, it is recommended to use the contact forms on the Grey Goose or Bacardi websites.

flast@bacardi.com (e.g., jdoe@bacardi.com) or first.last@bacardi.com

Format

jdoe@bacardi.com

Example

70%

Success rate

What's the Latest News About Grey Goose?

The Spirits Business2024-02-15

Grey Goose Altius bottled from Alpine water

Grey Goose introduced Grey Goose Altius, a new luxury expression filtered at sub-freezing temperatures and blended with spring water from the French Alps. This limited release is aimed at high-energy nightlife occasions....more

Bacardi Limited Newsroom2023-10-05

GREY GOOSE® Vodka Celebrates the Iconic Martini Cocktail With New Global Brand Platform: Vive Le Martini!

Grey Goose launched a new global brand platform, 'Vive Le Martini!', designed to encourage consumers to embrace the versatility of the Martini cocktail. The campaign includes new creative, digital, and experiential activities....more

Forbes2023-09-12

Grey Goose Is Bringing A Parisian Martini Bar To New York Fashion Week

Grey Goose announced a partnership with New York Fashion Week: The Shows, hosting 'The Grey Goose Parisian Martini Bar,' an immersive pop-up experience celebrating the classic Martini cocktail and French luxury....more

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