Grey
Grey's Overview
Grey is a global advertising and marketing agency renowned for its 'Famously Effective' work. For over a century, Grey has been instrumental in building some of the world's most iconic brands. As part of WPP, Grey offers a comprehensive suite of services, including brand strategy, advertising, digital marketing, public relations, design, and shopper marketing. The agency is committed to creating ideas that resonate culturally and drive tangible business outcomes for its clients across diverse industries.
Where is Grey's Headquarters?
HQ Function
The New York headquarters serves as the nerve center for Grey's global operations, driving worldwide strategy, fostering creative excellence, managing key international client relationships, and housing corporate leadership.
Notable Features:
Located in the historic former International Toy Center building in the Flatiron District, the headquarters features a modern, open-plan office design that encourages collaboration and innovation, with views of Madison Square Park.
Work Culture:
Grey's HQ fosters a dynamic, fast-paced, and highly creative work environment. The culture emphasizes collaboration, 'Famously Effective' creativity, strategic thinking, and a passion for building enduring brands that make a cultural impact.
HQ Significance:
As the global flagship, the New York headquarters is pivotal in shaping Grey's worldwide vision, nurturing top-tier talent, and upholding its legacy as one of the industry's most respected advertising agencies. It connects Grey to the pulse of global marketing trends.
Values Reflected in HQ: The headquarters' location, design, and atmosphere reflect Grey's core values of creativity, ambition, collaboration, and a commitment to producing 'Famously Effective' work. The choice of a landmark building also suggests stability and a long-term vision.
Location:
Grey operates an extensive global network with offices strategically located in major cities across North America, Latin America, Europe, the Middle East & Africa, and Asia-Pacific. This widespread presence allows Grey to offer seamless, integrated, and 'Famously Effective' marketing solutions to a diverse roster of global, regional, and local clients. Globally supported functions include brand strategy, creative development and production, digital and social media marketing, public relations, healthcare communications (via Grey Health & Wellness), shopper marketing, and data analytics, ensuring consistent brand stewardship while effectively adapting to local market nuances and consumer behaviors.
Street Address:
200 5th Avenue
City:
New York
State/Province:
NY
Country:
USA
Grey's Global Presence
London, UK
Address: The Johnson Building, 77 Hatton Garden, London, EC1N 8JS, UK
Serves as a critical creative and strategic center for the European market, adapting global brand visions for local cultural relevance and spearheading impactful campaigns across diverse sectors within the EMEA region.
Singapore, Singapore
Address: 18 Cross Street, #08-01/08 Cross Street Exchange, Singapore 048423
Drives Grey's growth and creative innovation across the APAC region, leveraging deep local insights to craft culturally attuned and effective marketing campaigns, and serves as a vital coordination point for Grey's extensive network in Asia.
São Paulo, Brazil
Address: Av. Rebouças, 3970 - Pinheiros, São Paulo - SP, 05402-927, Brazil
Develops compelling and culturally resonant campaigns tailored for the Brazilian and broader LATAM markets, recognized for its vibrant creative output and profound understanding of local consumer behaviors and trends.
Buying Intent Signals for Grey
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Grey
As of April 2025, Grey' leadership includes:
Investors of Grey
Grey has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12 months, Grey has focused on strengthening its global and regional leadership teams through key appointments and promotions, particularly enhancing its creative and specialized healthcare offerings to drive continued growth and innovation.
New Appointments:
Technology (Tech Stack) used by Grey
Discover the tools Grey uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Grey Email Formats and Examples
Grey primarily utilizes standard corporate email address formats. The most common patterns involve a combination of an employee's first name and last name, or their first initial followed by their last name, all preceding the '@grey.com' domain.
[first].[last]@grey.com or [first_initial][last]@grey.com
Format
jane.doe@grey.com or jdoe@grey.com
Example
88%
Success rate
News and media
Adweek • March 7, 2024
Grey London Appoints David Wigglesworth as New Chief Creative Officer
Grey London announced the hiring of David Wigglesworth as its new chief creative officer. Wigglesworth, previously at Wieden+Kennedy, is tasked with enhancing the agency's creative standards and fostering a dynamic creative culture....more
Little Black Book (LBBOnline) • November 21, 2023
Volvo Trucks and Grey London Launch 'The Driver’s Seat' Campaign
Grey London partnered with Volvo Trucks to introduce 'The Driver’s Seat,' an innovative campaign that offers a unique perspective from the truck driver's viewpoint, emphasizing the comfort, safety, and technological advancements in Volvo trucks....more
Campaign US • June 13, 2023
P&G Appoints Grey and Townhouse for Align Probiotics Creative Work
Procter & Gamble (P&G) selected WPP’s Grey and Townhouse to spearhead creative responsibilities for its Align Probiotics brand in North America. The decision followed a competitive review process, underscoring Grey's strength in consumer brand marketing....more
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