What Does Grenade Do?

Total employees153
HeadquartersSolihull
Founded2009

Grenade® is a market-leading sports performance and active nutrition brand, offering a selection of award-winning, high-protein, low-sugar products. Founded in 2010 by Alan and Juliet Barratt, Grenade® is renowned for its iconic Carb Killa® protein bars and a wide range of sports nutrition supplements and apparel. The company has experienced rapid growth, with its products available in over 80 countries. Grenade® was acquired by Mondelēz International in 2021, further expanding its global reach and resources while maintaining its distinct brand identity focused on explosive energy and results.

Where Is Grenade's Headquarters?

HQ Function

The headquarters serves as the central hub for Grenade's global operations, including product development, marketing strategy, sales, and administrative functions.

Notable Features:

Arden House is a modern office facility, likely equipped with spaces that foster collaboration and innovation, reflecting the brand's dynamic image. It may include dedicated areas for product tasting, content creation, and team meetings.

Work Culture:

Grenade is known for a vibrant, energetic, and fast-paced work culture. Employees often share a passion for fitness, nutrition, and the brand's mission. The environment encourages innovation, teamwork, and a 'work hard, play hard' ethos.

HQ Significance:

The Solihull headquarters is crucial for maintaining brand consistency, driving innovation in the competitive sports nutrition market, and coordinating Grenade's international expansion and operations under Mondelēz.

Values Reflected in HQ: The headquarters likely reflects Grenade's values of energy, innovation, quality, and community, aiming to create an inspiring environment for its team.

Location:

Grenade supports its global operations primarily from its UK headquarters, coordinating with international distribution partners and leveraging Mondelēz International's global network. Functions supported globally include brand strategy, product innovation, supply chain management oversight, and international marketing campaigns, which are then adapted for local markets. Their products are sold in over 80 countries through various retail channels and e-commerce platforms.

Street Address:

Arden House, Marsh Lane, Hampton in Arden

City:

Solihull

State/Province:

West Midlands

Country:

United Kingdom

Where Else Does Grenade Operate Around the World?

Global Distribution Network

Address: N/A (Managed through partners)

To ensure product availability, local marketing adaptation, and customer support across its diverse international customer base.

Buying Intent Signals for Grenade

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Grenade? Meet the Executive Team

As of April 2025, Grenade' leadership includes:

Alan Barratt - CEO and Co-founder
Juliet Barratt - Co-founder & Former Chief Marketing Officer (Current role may be advisory/board)

Who's Investing in Grenade?

Grenade has been backed by several prominent investors over the years, including:

Mondelēz International (Current Parent Company)
Lion Capital (Previous Majority Shareholder)

What Leadership Changes Has Grenade Seen Recently?

Hire0
Exits0

Since the acquisition by Mondelēz International in 2021, Grenade's core leadership, including CEO Alan Barratt, has remained focused on growth and integration. Publicly announced high-profile executive changes specifically within Grenade's direct leadership in the last 12 months are limited. Any significant shifts would likely be part of the broader Mondelēz talent management strategy.

What Technology (Tech Stack) Is Used byGrenade?

Discover the tools Grenade uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Grenade Email Formats and Examples

Grenade likely utilizes common corporate email formats. The most probable structures involve combinations of first name, last name, and initials.

[first].[last]@grenade.com or [first_initial][last]@grenade.com

Format

alan.barratt@grenade.com

Example

80%

Success rate

What's the Latest News About Grenade?

The GrocerMarch 21, 2024

Grenade launches protein flapjack range

Grenade has expanded its protein snack portfolio with the launch of a new range of protein flapjacks. The flapjacks are available in three flavours: Chocolate Chunk, Caramel Shortbread and Peanut Butter & Jelly....more

Mondelēz International NewsMarch 22, 2021

Mondelēz International Acquires Grenade®, Leading UK Performance Nutrition Brand

Mondelēz International announced its acquisition of Grenade®, a UK-based leader in performance nutrition. The acquisition expands Mondelēz's portfolio into the broader snacking and well-being categories....more

FoodBev MediaFebruary 7, 2024

Grenade unveils Cherry Bomb flavour for energy drink range

Grenade has added a new Cherry Bomb flavour to its zero-sugar functional energy drink portfolio. The new variant aims to cater to consumer demand for exciting new taste profiles in the energy drink sector....more

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