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Grenade® is a market-leading sports performance and active nutrition brand, offering a selection of award-winning, high-protein, low-sugar products. Founded in 2010 by Alan and Juliet Barratt, Grenade® is renowned for its iconic Carb Killa® protein bars and a wide range of sports nutrition supplements and apparel. The company has experienced rapid growth, with its products available in over 80 countries. Grenade® was acquired by Mondelēz International in 2021, further expanding its global reach and resources while maintaining its distinct brand identity focused on explosive energy and results.
The headquarters serves as the central hub for Grenade's global operations, including product development, marketing strategy, sales, and administrative functions.
Arden House is a modern office facility, likely equipped with spaces that foster collaboration and innovation, reflecting the brand's dynamic image. It may include dedicated areas for product tasting, content creation, and team meetings.
Grenade is known for a vibrant, energetic, and fast-paced work culture. Employees often share a passion for fitness, nutrition, and the brand's mission. The environment encourages innovation, teamwork, and a 'work hard, play hard' ethos.
The Solihull headquarters is crucial for maintaining brand consistency, driving innovation in the competitive sports nutrition market, and coordinating Grenade's international expansion and operations under Mondelēz.
Grenade supports its global operations primarily from its UK headquarters, coordinating with international distribution partners and leveraging Mondelēz International's global network. Functions supported globally include brand strategy, product innovation, supply chain management oversight, and international marketing campaigns, which are then adapted for local markets. Their products are sold in over 80 countries through various retail channels and e-commerce platforms.
Arden House, Marsh Lane, Hampton in Arden
Solihull
West Midlands
United Kingdom
Address: N/A (Managed through partners)
To ensure product availability, local marketing adaptation, and customer support across its diverse international customer base.
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As of April 2025, Grenade' leadership includes:
Grenade has been backed by several prominent investors over the years, including:
Since the acquisition by Mondelēz International in 2021, Grenade's core leadership, including CEO Alan Barratt, has remained focused on growth and integration. Publicly announced high-profile executive changes specifically within Grenade's direct leadership in the last 12 months are limited. Any significant shifts would likely be part of the broader Mondelēz talent management strategy.
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Grenade likely utilizes common corporate email formats. The most probable structures involve combinations of first name, last name, and initials.
[first].[last]@grenade.com or [first_initial][last]@grenade.com
Format
alan.barratt@grenade.com
Example
80%
Success rate
The Grocer • March 21, 2024
Grenade has expanded its protein snack portfolio with the launch of a new range of protein flapjacks. The flapjacks are available in three flavours: Chocolate Chunk, Caramel Shortbread and Peanut Butter & Jelly....more
Mondelēz International News • March 22, 2021
Mondelēz International announced its acquisition of Grenade®, a UK-based leader in performance nutrition. The acquisition expands Mondelēz's portfolio into the broader snacking and well-being categories....more
FoodBev Media • February 7, 2024
Grenade has added a new Cherry Bomb flavour to its zero-sugar functional energy drink portfolio. The new variant aims to cater to consumer demand for exciting new taste profiles in the energy drink sector....more
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