The Grenada Tourism Authority (GTA) is the national tourism organization of Grenada, responsible for the overall tourism marketing and development of Grenada, Carriacou, and Petite Martinique. The GTA aims to position Grenada as a leading, sustainable, and authentic Caribbean destination, showcasing its 'Pure Grenada' brand which highlights the islands' natural beauty, rich culture, warm hospitality, and unique spice-infused experiences. They work closely with local stakeholders, international travel partners, and media to increase visitor arrivals, enhance the visitor experience, and contribute to the socio-economic development of the nation.
The headquarters serves as the primary administrative and operational center for the GTA, overseeing strategic planning, marketing campaigns, product development, research, finance, and collaborations with local and international tourism partners.
The office is likely situated in a key administrative area of St. George's, possibly offering views of the Carenage or harbour. It would be designed to be functional for a national tourism body, potentially incorporating elements of Grenadian art and culture in its decor.
The work culture at the GTA is expected to be dynamic, professional, and collaborative, driven by a passion for promoting Grenada. Employees are likely focused on innovation in marketing, strong industry partnerships, and achieving national tourism goals.
The headquarters is the nerve center for Grenada's tourism industry, playing a crucial role in shaping the country's image on the global stage and driving economic growth through tourism.
The Grenada Tourism Authority supports global tourism promotion through its main office in St. George's, Grenada, and a network of international representative offices in key source markets including the United Kingdom, the United States, and Canada. These offices are responsible for destination marketing, public relations, partnerships with airlines and tour operators, participation in international travel trade shows, and digital engagement to attract visitors worldwide to Grenada, Carriacou, and Petite Martinique.
Burns Point
St. George's
St. George Parish
Grenada
Address: c/o The PC Agency, Studio 203, Exmouth House, 3-11 Pine Street, London EC1R 0JH, UK
To grow tourist arrivals from the UK & Irish markets, enhance brand visibility, and foster relationships with key travel industry partners in the region.
Address: c/o Cheryl Andrews Marketing Communications (CAMC), 331 Almeria Avenue, Coral Gables, FL 33134, USA (Note: CAMC is Florida-based but covers the US market, including NY outreach)
To increase awareness and visitor numbers from the crucial U.S. market, building 'Pure Grenada' brand recognition and supporting sales efforts.
Address: c/o The Adlib Group, 175 traders blvd E, Suite 105, Mississauga, ON L4Z 3S8, Canada
To stimulate travel demand from Canada, engage with Canadian travel trade, and execute targeted marketing campaigns.
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As of April 2025, Grenada Tourism Authority' leadership includes:
Grenada Tourism Authority has been backed by several prominent investors over the years, including:
Specific high-profile executive changes at the GTA are typically announced via official press releases or through major tourism trade publications. As of late 2023/early 2024, the core leadership team, including CEO Petra Roach appointed in 2021, remains stable. No major hires or exits at the top executive level (CEO, Chairman) have been prominently reported in the last 12 months.
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The Grenada Tourism Authority (GTA) primarily uses the puregrenada.com domain for its official communications. Common email formats for organizations like GTA include first initial followed by last name, or first name dot last name.
[firstinitial][lastname]@puregrenada.com
Format
proach@puregrenada.com
Example
80%
Success rate
TravelPulse Canada • February 27, 2024
The Grenada Tourism Authority (GTA) actively participated in the Toronto Golf and Travel Show, showcasing Grenada's attractions to Canadian travelers and strengthening ties with industry partners....more
Breaking Travel News • January 23, 2024
The Grenada Tourism Authority celebrated the launch of JetBlue's new non-stop service from Boston Logan International Airport (BOS) to Grenada’s Maurice Bishop International Airport (GND), enhancing connectivity from a key US market....more
Travelweek • December 5, 2023
The GTA concluded a series of engagement events for travel agents across Canada, providing updates and education on Grenada's tourism product to boost bookings from the Canadian market....more
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