What Does Greeting Card Association Do?

Total employees19
HeadquartersWashington
Founded1941

Founded in 1941, the Greeting Card Association (GCA) serves as the leading U.S. trade organization for the greeting card and social expression industry. It represents a diverse membership of publishers, artists, suppliers, and retailers. The GCA is dedicated to promoting the celebration and use of greeting cards, fostering industry growth through advocacy, market research, educational programs, and networking opportunities. Key initiatives include the annual LOUIE Awards, recognizing excellence in card design, and *Noted: The Greeting Card Expo®, a premier trade show event.

Where Is Greeting Card Association's Headquarters?

HQ Function

Administrative and operational hub for member services, advocacy, event organization, and industry promotion for the U.S. greeting card industry.

Notable Features:

Located in a prominent business district, offering access to modern office amenities and a professional environment. The specific suite is likely a functional office space within a multi-tenant building.

Work Culture:

Collaborative and mission-driven, focusing on supporting its members and advancing the greeting card industry. Staff engage in advocacy, event planning, member communications, and market promotion.

HQ Significance:

Its Washington D.C. location provides strategic advantages for advocacy efforts and engagement with national policymakers and related trade organizations. It serves as the central coordination point for GCA's initiatives.

Values Reflected in HQ: Professionalism, industry advocacy, member support, and operational efficiency.

Location:

While primarily focused on the U.S. market, the Greeting Card Association supports its members who operate internationally and engages with global industry counterparts. It promotes the universal appeal of greeting cards and social expressions, sharing best practices and fostering connections that transcend borders. Many GCA members distribute their products globally, and the association's resources can benefit businesses looking to expand their international reach.

Street Address:

1025 Connecticut Ave. NW, Suite 1000

City:

Washington

State/Province:

D.C.

Country:

USA

Where Else Does Greeting Card Association Operate Around the World?

Various (Remote/Event-Based)

Address: Not Applicable (Distributed Operations)

To support specific events, member outreach in various regions, or accommodate remote work arrangements for specialized staff or contractors, enhancing flexibility and reach without maintaining fixed regional offices.

Buying Intent Signals for Greeting Card Association

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Greeting Card Association? Meet the Executive Team

As of April 2025, Greeting Card Association' leadership includes:

Nora Weiser - Executive Director
George White - President (Board of Directors)

Who's Investing in Greeting Card Association?

Greeting Card Association has been backed by several prominent investors over the years, including:

Member-Funded Organization (Not applicable for traditional equity investors)

What Leadership Changes Has Greeting Card Association Seen Recently?

Hire0
Exits0

No major new hires or departures within the core executive staff (e.g., Executive Director) have been publicly announced in the last 12 months. Board officer positions may rotate according to association bylaws, but these are typically volunteer roles filled by member company executives.

Departures

N/A, No publicly reported departures for permanent core executive staff positions.

New Appointments:

N/A, No publicly reported new appointments for permanent core executive staff positions. Board officer appointments may occur periodically as per association governance.

What Technology (Tech Stack) Is Used byGreeting Card Association?

Discover the tools Greeting Card Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Greeting Card Association Email Formats and Examples

The Greeting Card Association likely uses a standard email format for its official communications, typically involving the first initial and last name of the staff member, or a role-based email for general inquiries.

Based on the Executive Director's email (nweiser@greetingcard.org), a common format is [first_initial][last]@greetingcard.org.

Format

nweiser@greetingcard.org

Example

85%

Success rate

What's the Latest News About Greeting Card Association?

greetingcard.orgMay 17, 2024

Greeting Card Association Announces 2024 LOUIE Award Winners

The Greeting Card Association (GCA) celebrated industry excellence by announcing the winners of the 35th Annual LOUIE Awards at a special event. These prestigious awards honor the best greeting cards and invitations of the year across various categories....more

greetingcard.orgMarch 1, 2024

Greeting Card Association Announces 2024 LOUIE Finalists

The GCA revealed the finalists for the 2024 LOUIE Awards, showcasing outstanding creativity and design in the greeting card industry. Hundreds of entries were judged to select these top contenders....more

greetingcard.orgFebruary 21, 2024

Greeting Card Association Reports Successful *Noted Village at NY NOW Winter 2024

The GCA reported a successful *Noted Village co-located with NY NOW Winter 2024, providing a key marketplace for greeting card publishers to connect with buyers and showcase new products....more

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