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Founded in 1941, the Greeting Card Association (GCA) serves as the leading U.S. trade organization for the greeting card and social expression industry. It represents a diverse membership of publishers, artists, suppliers, and retailers. The GCA is dedicated to promoting the celebration and use of greeting cards, fostering industry growth through advocacy, market research, educational programs, and networking opportunities. Key initiatives include the annual LOUIE Awards, recognizing excellence in card design, and *Noted: The Greeting Card Expo®, a premier trade show event.
Administrative and operational hub for member services, advocacy, event organization, and industry promotion for the U.S. greeting card industry.
Located in a prominent business district, offering access to modern office amenities and a professional environment. The specific suite is likely a functional office space within a multi-tenant building.
Collaborative and mission-driven, focusing on supporting its members and advancing the greeting card industry. Staff engage in advocacy, event planning, member communications, and market promotion.
Its Washington D.C. location provides strategic advantages for advocacy efforts and engagement with national policymakers and related trade organizations. It serves as the central coordination point for GCA's initiatives.
While primarily focused on the U.S. market, the Greeting Card Association supports its members who operate internationally and engages with global industry counterparts. It promotes the universal appeal of greeting cards and social expressions, sharing best practices and fostering connections that transcend borders. Many GCA members distribute their products globally, and the association's resources can benefit businesses looking to expand their international reach.
1025 Connecticut Ave. NW, Suite 1000
Washington
D.C.
USA
Address: Not Applicable (Distributed Operations)
To support specific events, member outreach in various regions, or accommodate remote work arrangements for specialized staff or contractors, enhancing flexibility and reach without maintaining fixed regional offices.
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As of April 2025, Greeting Card Association' leadership includes:
Greeting Card Association has been backed by several prominent investors over the years, including:
No major new hires or departures within the core executive staff (e.g., Executive Director) have been publicly announced in the last 12 months. Board officer positions may rotate according to association bylaws, but these are typically volunteer roles filled by member company executives.
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The Greeting Card Association likely uses a standard email format for its official communications, typically involving the first initial and last name of the staff member, or a role-based email for general inquiries.
Based on the Executive Director's email (nweiser@greetingcard.org), a common format is [first_initial][last]@greetingcard.org.
Format
nweiser@greetingcard.org
Example
85%
Success rate
greetingcard.org • May 17, 2024
The Greeting Card Association (GCA) celebrated industry excellence by announcing the winners of the 35th Annual LOUIE Awards at a special event. These prestigious awards honor the best greeting cards and invitations of the year across various categories....more
greetingcard.org • March 1, 2024
The GCA revealed the finalists for the 2024 LOUIE Awards, showcasing outstanding creativity and design in the greeting card industry. Hundreds of entries were judged to select these top contenders....more
greetingcard.org • February 21, 2024
The GCA reported a successful *Noted Village co-located with NY NOW Winter 2024, providing a key marketplace for greeting card publishers to connect with buyers and showcase new products....more
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