What Does Greensoft Do?

Total employees120
HeadquartersNovi Sad
Founded2006

Greensoft is a specialized software development company dedicated to advancing the agricultural industry through innovative technology. Their core focus is on creating comprehensive farm management software solutions designed to help farmers and agricultural enterprises optimize operations, improve crop yields, enhance sustainability, and increase profitability. Greensoft's flagship product, Agrivi, is a globally recognized platform that empowers users with data-driven insights, precision agriculture tools, and streamlined farm administration capabilities. The company is committed to driving the digital transformation of agriculture, making farming more efficient, productive, and environmentally responsible.

Where Is Greensoft's Headquarters?

HQ Function

The Novi Sad headquarters serves as the central hub for Greensoft's global operations, including core software development, research and innovation, product management, international sales and marketing, customer support, and corporate administration.

Notable Features:

The headquarters likely features a modern office environment conducive to agile software development, collaboration, and employee well-being, equipped with up-to-date technological infrastructure.

Work Culture:

Greensoft fosters a dynamic, innovative, and collaborative work culture. There is a strong emphasis on continuous learning, technological excellence, and a shared passion for solving challenges in the agricultural sector. Employees are encouraged to contribute ideas and work together to achieve common goals.

HQ Significance:

The headquarters in Novi Sad is crucial for Greensoft's strategic direction and product development. It anchors their R&D efforts for the Agrivi platform and coordinates their expansion into global markets, solidifying their position as a key player in the AgTech industry.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect Greensoft's core values: innovation, customer-centricity, sustainability in agriculture, and a commitment to quality and technological advancement.

Location:

Greensoft, through its Agrivi platform, supports agricultural clients in over 100 countries worldwide. While its primary development and operational hub is in Novi Sad, Serbia, the company has established a direct presence with offices or representatives in key European markets like Croatia, Romania, and Hungary. Its cloud-based software solutions enable global accessibility, allowing Greensoft to provide remote implementation, training, and ongoing support to a diverse international clientele, ranging from small family farms to large agricultural corporations.

Street Address:

Bulevar vojvode Stepe 56b

City:

Novi Sad

State/Province:

Vojvodina

Country:

Serbia

Where Else Does Greensoft Operate Around the World?

Zagreb, Croatia

Address: Representative office in Zagreb (Specific street address not publicly listed)

To provide localized support and strengthen Greensoft's presence in the Croatian agricultural market, working closely with local farmers, cooperatives, and agribusinesses.

Bucharest, Romania

Address: Representative office in Bucharest (Specific street address not publicly listed)

To cater to the growing demand for AgTech solutions in Romania, offering tailored farm management software and fostering digital transformation in the local agricultural sector.

Budapest, Hungary

Address: Representative office in Budapest (Specific street address not publicly listed)

To expand Greensoft's reach within Central Europe, providing Hungarian farmers with advanced tools for farm management and precision agriculture.

Buying Intent Signals for Greensoft

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Greensoft? Meet the Executive Team

As of April 2025, Greensoft' leadership includes:

Matija Zulj - Chief Executive Officer (CEO)
Aleksandar Popovic - Chief Operating Officer (COO)
Goran Velikoski - Chief Technology Officer (CTO)

Who's Investing in Greensoft?

Greensoft has been backed by several prominent investors over the years, including:

South Central Ventures
European Bank for Reconstruction and Development (EBRD)
Fil Rouge Capital
Agrivi (itself has attracted these investors, Greensoft is the company behind Agrivi)

What Leadership Changes Has Greensoft Seen Recently?

Hire0
Exits0

Based on publicly available information and recent company communications, there have been no major C-level executive hires or departures announced for Greensoft in the past 12 months. The current leadership team appears to be stable, focusing on product development and market expansion.

What Technology (Tech Stack) Is Used byGreensoft?

Discover the tools Greensoft uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Greensoft Email Formats and Examples

Greensoft's email addresses are likely to follow common corporate patterns, typically incorporating employee names and the company domain 'greensoft.rs'. While the exact primary format isn't officially published, formats like [first_initial][last]@greensoft.rs or [first].[last]@greensoft.rs are common for technology companies of this nature.

[first_initial][last]@greensoft.rs (e.g., jdoe@greensoft.rs) or [first].[last]@greensoft.rs (e.g., jane.doe@greensoft.rs)

Format

mzulj@greensoft.rs

Example

80%

Success rate

What's the Latest News About Greensoft?

Microsoft News Centre CEEMay 10, 2022

Agrivi and Microsoft help farmers leverage data for sustainable food production

Agrivi (developed by Greensoft) announced a collaboration with Microsoft to enhance its farm management platform using Microsoft Azure. This partnership aims to equip farmers with advanced data analytics and AI-driven insights, promoting sustainable and efficient agricultural practices globally....more

TechCrunchJuly 8, 2020

Agrivi raises €4 million Series A to digitalize agriculture globally

Agrivi, the farm management platform from Greensoft, secured €4 million in Series A funding led by South Central Ventures, with participation from the European Bank for Reconstruction and Development (EBRD) and Fil Rouge Capital. The investment is aimed at accelerating global expansion and product development....more

Greensoft BlogNovember 15, 2023

Greensoft Highlights Precision Agriculture as a Key Factor for the Farm's Future

In a recent company blog post, Greensoft emphasized the critical role of precision agriculture in shaping the future of farming. The article discusses how technologies like IoT, AI, and data analytics, integral to platforms like Agrivi, enable farmers to make informed decisions, optimize resource use, and improve sustainability....more

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