What Does GreenRoad Do?

Total employees172
HeadquartersCedar Park
Founded2004

GreenRoad is a pioneering company specializing in fleet performance management and driver safety solutions. Their technology leverages advanced AI, real-time in-cab coaching, and comprehensive data analytics to help fleets worldwide reduce accidents, improve fuel efficiency, lower operational costs, and enhance overall driver safety. GreenRoad's solutions empower fleet managers and drivers with actionable insights to foster a culture of safety and responsibility on the road.

Where Is GreenRoad's Headquarters?

HQ Function

Serves as the central hub for GreenRoad's North American operations, including strategic leadership, sales, marketing, customer support, and business development.

Notable Features:

The headquarters is situated in a modern business park, providing contemporary office facilities conducive to collaboration, innovation, and client engagement.

Work Culture:

GreenRoad's Cedar Park office fosters a dynamic and innovative work culture, centered on leveraging technology to make roads safer. Employees are encouraged to collaborate and contribute to the company's mission-driven goals in a supportive and forward-thinking environment.

HQ Significance:

As the North American hub, the Cedar Park headquarters is crucial for GreenRoad's engagement with one of its key markets. It allows direct interaction with large fleet operators, enabling tailored solutions and responsive support, solidifying its leadership in fleet safety technology.

Values Reflected in HQ: The headquarters embodies GreenRoad's core values of safety, innovation, and customer focus. The workspace is likely designed to promote creative problem-solving, efficient operations, and a commitment to delivering cutting-edge, reliable safety solutions.

Location:

GreenRoad maintains a significant global presence, with its corporate headquarters in the USA (Cedar Park, Texas), a major R&D and operations center in Israel (Caesarea), and regional offices such as in the UK (Solihull). This international footprint enables GreenRoad to effectively deliver its advanced driver safety and fleet management solutions, along with dedicated sales and support services, to a diverse range of customers across North America, Europe, the Middle East, and other regions worldwide.

Street Address:

401 E. Whitestone Blvd. #102

City:

Cedar Park

State/Province:

Texas

Country:

USA

Where Else Does GreenRoad Operate Around the World?

Caesarea, Israel

Address: HaEshel 7, Caesarea Industrial Park, P.O.Box 3433, Caesarea 3088900, Israel

Leverages Israel's renowned high-tech talent pool and innovation ecosystem to drive continuous improvement and breakthroughs in fleet safety and telematics technology for GreenRoad's global clientele.

Solihull, United Kingdom

Address: Regus Building, Central Boulevard, Blythe Valley Park, Solihull, B90 8AG, UK

Provides localized support and market engagement for European clients, addressing specific regional compliance requirements and fleet management challenges in the UK and broader European market.

Buying Intent Signals for GreenRoad

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GreenRoad? Meet the Executive Team

As of April 2025, GreenRoad' leadership includes:

David Ripstein - Chief Executive Officer (CEO)
Shay Lantner - Chief Technology Officer (CTO)
Shuki Herchcovici - Chief Financial Officer (CFO)
Eilona Nir - VP Product
Zohar Elhanani - VP R&D
Orit Halperin - VP Human Resources

Who's Investing in GreenRoad?

GreenRoad has been backed by several prominent investors over the years, including:

Benchmark
Virgin Green Fund
Amadeus Capital Partners
Generation Investment Management
Israel Growth Partners
Balderton Capital

What Leadership Changes Has GreenRoad Seen Recently?

Hire0
Exits0

Based on publicly available information and recent news searches, GreenRoad's core executive team has demonstrated stability over the past 12 months, with no major C-level appointments or departures publicly announced. This suggests continuity in the company's strategic leadership.

What Technology (Tech Stack) Is Used byGreenRoad?

Discover the tools GreenRoad uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GreenRoad Email Formats and Examples

GreenRoad commonly utilizes the email format [first].[last]@greenroad.com for its employees. This structure is frequently observed in professional communications from the company. Other potential formats might exist but this is the most widely identified.

[first].[last]@greenroad.com

Format

david.ripstein@greenroad.com

Example

85%

Success rate

What's the Latest News About GreenRoad?

FleetOwnerJuly 12, 2023

GreenRoad launches 'Safety Heat Map' to visually pinpoint risky driving areas

GreenRoad introduced its Safety Heat Map, a new feature for its fleet management platform. This tool visually identifies high-risk driving segments, intersections, and specific locations based on aggregated driving data. It aims to help fleet managers proactively address safety concerns, implement targeted driver coaching, and improve route planning to avoid hazardous areas....more

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