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Greenpop is an award-winning registered non-profit organisation headquartered in Cape Town, South Africa. Founded in 2010, they work to restore ecosystems and empower environmental stewards through forest restoration, urban greening, sustainable development, and environmental awareness projects across Sub-Saharan Africa, primarily in South Africa, Zambia, Malawi, and Tanzania. Greenpop's mission is to (re)connect people with the planet, and each other, and to plant trees, activate communities, and create green jobs to inspire a greener, more conscious movement.
Serves as the primary administrative, communications, fundraising, and operational coordination center for Greenpop's projects across Southern and Eastern Africa.
Located within 'The Workshop,' a collaborative workspace, fostering a community-oriented and resourceful environment. The space likely reflects Greenpop's eco-conscious values.
Passionate, collaborative, innovative, and mission-driven, with a strong emphasis on environmental sustainability, community engagement, and making a tangible positive impact.
The Cape Town HQ is crucial for strategic planning, partnership development, volunteer coordination, and disseminating Greenpop's message of environmental stewardship globally.
Greenpop's primary operational footprint is in Sub-Saharan Africa, with active tree-planting and ecosystem restoration projects in South Africa, Zambia, Malawi, and Tanzania. Globally, they engage supporters, volunteers, and donors through awareness campaigns, fundraising initiatives, and partnerships, fostering a worldwide community dedicated to environmental regeneration.
109 Hatfield Street, The Workshop
Cape Town
Western Cape
South Africa
Address: Plot 2636, Kubu Road, Livingstone, Zambia (or similar operational field base)
Manages and implements local tree planting initiatives, engages with local communities and partners, and oversees project monitoring and volunteer activities within Zambia.
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As of April 2025, Greenpop' leadership includes:
Greenpop has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits have been identified for Greenpop in the last 12 months. The organization's leadership team appears to be stable, focusing on ongoing projects and expansion.
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Greenpop primarily uses a straightforward email format for its team members, typically combining the first name with the organization's domain. This facilitates direct communication with specific individuals within the organization.
[first_name]@greenpop.org
Format
misha@greenpop.org
Example
85%
Success rate
Mirage News • October 5, 2023
Thinking Huts partnered with Greenpop and local partner SATAS to plant 60 indigenous and fruit trees at the Bouagn Maxime Chevalier School in Fianarantsoa, Madagascar, enhancing the school's environment and providing future food sources....more
CapeTalk • September 13, 2023
Greenpop announced the return of its popular Reforest Fest event, inviting the public to participate in tree planting activities at the Bodhi Khaya Nature Retreat, focusing on restoring indigenous forests in the Overberg region of South Africa....more
Bizcommunity • June 20, 2023
Greenpop partnered with the Community Work Programme (CWP) to plant 1,000 trees in Gugulethu, Cape Town, as part of an urban greening initiative aimed at enhancing biodiversity, improving air quality, and fostering community well-being....more
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