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Greenhouse's Overview

Total employees339
HeadquartersToronto
Founded2014

Greenhouse Juice Co. is a Canadian company founded in 2014, specializing in the production and distribution of organic, plant-based beverages. Their product line includes cold-pressed juices, kombuchas, boosters, lemonades, and plant-based milks. Committed to sustainability and wellness, Greenhouse aims to make healthy and delicious plant-based options accessible to a wide audience. They are known for their high-quality ingredients, innovative recipes, and distinctive glass bottle packaging. The company operates retail locations and distributes its products through major grocery partners across Canada.

Where is Greenhouse's Headquarters?

HQ Function

Serves as the central hub for all beverage manufacturing, research and development, quality control, administrative operations, and national distribution logistics.

Notable Features:

State-of-the-art, HACCP-certified production facility designed for cold-pressing, HPP (High-Pressure Processing) treatment, and bottling. Focus on energy efficiency and waste reduction in operations.

Work Culture:

A dynamic, mission-driven environment fostering innovation in plant-based wellness. Emphasizes collaboration, quality, sustainability, and a passion for healthy living. Often described as fast-paced due to its growth in the CPG sector.

HQ Significance:

The Kincort Street facility is pivotal to Greenhouse's operations, enabling consistent quality, large-scale production, and the development of new product lines. It underpins their ability to serve a national market.

Values Reflected in HQ: Commitment to Quality (food safety and premium ingredients), Sustainability (efficient production, efforts in packaging), Innovation (new product development space), and Accessibility (enabling wider distribution).

Location:

Greenhouse Juice Co. primarily operates and distributes its products within Canada. Their national presence is supported by direct-to-consumer online sales with shipping across most of Canada, a network of their own retail stores (mainly in Toronto), and extensive partnerships with major grocery chains (like Loblaws, Whole Foods, Sobeys) and independent health food retailers across all provinces. While not having international offices, their focus is on comprehensive coverage of the Canadian market.

Street Address:

73 Kincort Street

City:

Toronto

State/Province:

Ontario

Country:

Canada

Greenhouse's Global Presence

Toronto, Ontario, Canada

Address: 5 Macpherson Avenue, Toronto, ON M5R 1W7 (Original Storefront Example)

To provide direct and convenient access to products for consumers in key urban neighborhoods, enhance brand visibility, foster direct customer relationships, and sometimes serve as pick-up points for online orders.

Buying Intent Signals for Greenhouse

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Greenhouse

As of April 2025, Greenhouse' leadership includes:

Dan Demsky - Chief Executive Officer
Anthony Green - Co-Founder & Board Member
Hana James - Co-Founder
Emma Knight - Co-Founder

Investors of Greenhouse

Greenhouse has been backed by several prominent investors over the years, including:

Flow Beverage Corp.
BrandProject

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The most significant executive change in the last 12 months was the appointment of Dan Demsky as CEO, succeeding co-founder Anthony Green who transitioned from the role. This strategic move aims to steer the company's next phase of growth and innovation.

Departures

Anthony Green, Anthony Green stepped down from the CEO position, succeeded by Dan Demsky. He remains a Co-Founder and Board Member.

New Appointments:

Dan Demsky, Dan Demsky was promoted to Chief Executive Officer from his prior role as Chief Operating Officer.

Technology (Tech Stack) used by Greenhouse

Discover the tools Greenhouse uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Greenhouse Email Formats and Examples

Common email formats for companies like Greenhouse Juice Co. typically involve combinations of first name, last name, or first initial. For general inquiries, they usually provide contact emails like orders@greenhouse.ca or info@greenhouse.ca on their website.

[firstinitial][lastname]@greenhouse.ca (e.g., jdoe@greenhouse.ca) or [firstname]@greenhouse.ca (e.g., jane@greenhouse.ca)

Format

ddemsky@greenhouse.ca or dan@greenhouse.ca (illustrative examples)

Example

70%

Success rate

News and media

Food in CanadaFebruary 9, 2023

Greenhouse Juice Co. Appoints Dan Demsky as New CEO

Greenhouse, a Canadian organic beverage company, announced the appointment of Dan Demsky as its new Chief Executive Officer. Demsky, who previously served as the company's Chief Operating Officer, succeeds co-founder Anthony Green. Green will remain involved with the company as a co-founder and board member....more

Strategy OnlineFebruary 1, 2023

Greenhouse Names New CEO As It Looks To Grow

With Dan Demsky taking the helm as CEO, Greenhouse Juice Co. is focusing on continued growth and market expansion. The company also plans to continue its product innovation, having recently launched a line of prebiotic sodas to complement its extensive range of organic, plant-based beverages....more

GlobeNewswireNovember 2, 2021

Flow Water Inc. (now Flow Beverage Corp.) Announces Closing of Acquisition of 42.5% Equity Interest in Greenhouse Juice Company

Flow Water Inc. completed its strategic investment in Greenhouse Juice Company, acquiring a significant equity interest. This partnership aims to leverage synergies between the two Canadian beverage companies, enhancing distribution and market reach for Greenhouse's premium juices....more

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