What Does Greenbook Do?

Total employees105
HeadquartersNew York
FoundedN/A

GreenBook is a premier global platform and resource for the market research and consumer insights industry. It connects buyers and sellers of research services through its comprehensive directory, publishes influential industry reports like the GRIT Report, hosts leading events such as IIEX (Insight Innovation Exchange), and provides a wealth of articles, webinars, and training. GreenBook aims to advance the field of market research by fostering innovation, sharing best practices, and building a strong community of professionals.

Where Is Greenbook's Headquarters?

HQ Function

Central hub for GreenBook's global operations, including editorial content for GreenBook Blog and GRIT reports, planning for IIEX events, directory management, and overall business strategy.

Notable Features:

Situated in a contemporary office building in Lower Manhattan, providing a professional environment. Specific internal amenities are not widely publicized, but would typically include collaborative workspaces and meeting facilities.

Work Culture:

A fast-paced, collaborative, and insights-driven culture, focused on thought leadership and connecting the global market research community. Emphasis on innovation, quality content, and successful event execution.

HQ Significance:

Its New York City location places GreenBook in a major global center for media, marketing, and technology, facilitating easy access to industry leaders, partners, and a diverse talent pool.

Values Reflected in HQ: The HQ's location and nature reflect GreenBook's commitment to professionalism, connectivity within the industry, and being at the forefront of market research discourse.

Location:

GreenBook supports the market research industry globally through its online resources, widely-read GRIT report, international IIEX conferences (held in North America, Europe, Asia Pacific, and Latin America), webinars, and a global directory of research suppliers and buyers. While its primary office is in New York, its reach, community engagement, and event footprint are international.

Street Address:

222 Broadway, 19th Floor

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Greenbook Operate Around the World?

Global Remote & Regional Representatives

Address: N/A (Operations are largely centralized with global remote team members and regional event partners)

To ensure global coverage for events (like IIEX Europe, APAC, LATAM), facilitate client engagement worldwide, and incorporate diverse perspectives in its content and community building.

Buying Intent Signals for Greenbook

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Greenbook? Meet the Executive Team

As of April 2025, Greenbook' leadership includes:

Dana Stanley - President, GreenBook (New York AMA Communication Services, Inc.)
Leonard F. Murphy (Leni) - Executive Editor & Producer
Karen Lynch - SVP, Events & Content

Who's Investing in Greenbook?

Greenbook has been backed by several prominent investors over the years, including:

Operated by New York AMA Communication Services, Inc., the events and publishing arm of the NY American Marketing Association (NYAMA). Not traditionally venture-backed.

What Leadership Changes Has Greenbook Seen Recently?

Hire0
Exits0

GreenBook's executive team has maintained stability over the past 12 months. Publicly available information does not indicate any significant new hires or departures at the executive level during this period, indicating continuity in leadership.

What Technology (Tech Stack) Is Used byGreenbook?

Discover the tools Greenbook uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Greenbook Email Formats and Examples

GreenBook likely utilizes standard professional email formats for its employees. Common structures include [first_initial][last]@greenbook.org or [first].[last]@greenbook.org.

[first_initial][last]@greenbook.org

Format

dstanley@greenbook.org

Example

80%

Success rate

What's the Latest News About Greenbook?

GreenBook BlogMay 14, 2024

GreenBook Releases 2024 GRIT Business & Innovation Report

GreenBook has officially launched the 2024 GRIT Business & Innovation Report, a comprehensive analysis of the current state and future trajectory of the insights industry. This edition delves into topics like AI integration, talent development, and emerging business models within market research....more

GreenBook Events / IIEXApril 18, 2024

IIEX North America 2024 Gathers Insights Leaders to Explore Industry's Future

GreenBook's flagship event, IIEX North America 2024, concluded in Austin, Texas, after two days of presentations, discussions, and networking focused on innovation in market research. Key topics included generative AI, agile insights, and the evolving role of the research professional....more

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