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GreenBook is a premier global platform and resource for the market research and consumer insights industry. It connects buyers and sellers of research services through its comprehensive directory, publishes influential industry reports like the GRIT Report, hosts leading events such as IIEX (Insight Innovation Exchange), and provides a wealth of articles, webinars, and training. GreenBook aims to advance the field of market research by fostering innovation, sharing best practices, and building a strong community of professionals.
Central hub for GreenBook's global operations, including editorial content for GreenBook Blog and GRIT reports, planning for IIEX events, directory management, and overall business strategy.
Situated in a contemporary office building in Lower Manhattan, providing a professional environment. Specific internal amenities are not widely publicized, but would typically include collaborative workspaces and meeting facilities.
A fast-paced, collaborative, and insights-driven culture, focused on thought leadership and connecting the global market research community. Emphasis on innovation, quality content, and successful event execution.
Its New York City location places GreenBook in a major global center for media, marketing, and technology, facilitating easy access to industry leaders, partners, and a diverse talent pool.
GreenBook supports the market research industry globally through its online resources, widely-read GRIT report, international IIEX conferences (held in North America, Europe, Asia Pacific, and Latin America), webinars, and a global directory of research suppliers and buyers. While its primary office is in New York, its reach, community engagement, and event footprint are international.
222 Broadway, 19th Floor
New York
NY
USA
Address: N/A (Operations are largely centralized with global remote team members and regional event partners)
To ensure global coverage for events (like IIEX Europe, APAC, LATAM), facilitate client engagement worldwide, and incorporate diverse perspectives in its content and community building.
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As of April 2025, Greenbook' leadership includes:
Greenbook has been backed by several prominent investors over the years, including:
GreenBook's executive team has maintained stability over the past 12 months. Publicly available information does not indicate any significant new hires or departures at the executive level during this period, indicating continuity in leadership.
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GreenBook likely utilizes standard professional email formats for its employees. Common structures include [first_initial][last]@greenbook.org or [first].[last]@greenbook.org.
[first_initial][last]@greenbook.org
Format
dstanley@greenbook.org
Example
80%
Success rate
GreenBook Blog • May 14, 2024
GreenBook has officially launched the 2024 GRIT Business & Innovation Report, a comprehensive analysis of the current state and future trajectory of the insights industry. This edition delves into topics like AI integration, talent development, and emerging business models within market research....more
GreenBook Events / IIEX • April 18, 2024
GreenBook's flagship event, IIEX North America 2024, concluded in Austin, Texas, after two days of presentations, discussions, and networking focused on innovation in market research. Key topics included generative AI, agile insights, and the evolving role of the research professional....more
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