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Greenback is a financial technology company specializing in automated accounting solutions for modern businesses, particularly those in e-commerce and digital marketplaces. They provide a platform that seamlessly extracts, transforms, and syncs sales and expense data from various sources like Amazon, Shopify, Stripe, eBay, and PayPal directly into accounting systems such as QuickBooks Online, Xero, and Sage. This helps businesses save time, reduce manual data entry errors, and gain accurate financial insights. Greenback focuses on itemized, line-item level detail to ensure precision in financial reporting and tax compliance for sellers, accountants, and bookkeepers.
Serves as the core for product development, strategic decision-making, customer success leadership, and overall business operations, coordinating its distributed team.
While specific office features are not highlighted due to its distributed nature, the Ann Arbor hub benefits from the city's vibrant tech ecosystem, proximity to the University of Michigan, and access to a skilled talent pool.
Greenback likely fosters a work culture centered on innovation, customer-focus, collaboration, and agility, typical of SaaS companies. Emphasis is placed on remote work efficacy, autonomy, and delivering high-quality financial automation tools.
The Ann Arbor location places Greenback within a supportive environment for tech startups, offering resources, talent, and networking opportunities crucial for growth in the competitive fintech landscape.
Greenback serves a global customer base, with users in numerous countries leveraging its platform to connect their e-commerce and sales channels (like Amazon, Shopify, Stripe across various international marketplaces) with accounting systems. While its core team may be primarily US-based, its cloud-based services, sales, and customer support functions are accessible to businesses worldwide, facilitating automated accounting for international sellers and multi-currency transactions.
Information not publicly listed; operates with a significant remote workforce.
Ann Arbor
Michigan
USA
Address: N/A (Distributed Workforce)
This remote-first approach allows Greenback to attract top talent regardless of geographical location, foster a flexible work environment, and provide support across different time zones more effectively.
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As of April 2025, Greenback' leadership includes:
Greenback has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or departures have been identified for Greenback in the past 12 months. The co-founding team continues to lead the company's strategic direction and operations.
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Greenback likely utilizes common corporate email patterns. Based on industry standards and company size, formats such as [first]@greenback.com or [first_initial][last]@greenback.com are plausible.
[first]@greenback.com or [firstinitial][last]@greenback.com
Format
kevin@greenback.com or kvargo@greenback.com
Example
70%
Success rate
Greenback Official Blog • April 15, 2024
Greenback announced today an update to its Xero integration, providing users with more granular control over tax mapping from e-commerce platforms. This enhancement aims to improve accuracy for businesses dealing with complex sales tax obligations across different jurisdictions....more
Greenback Product Updates • January 22, 2024
Greenback has increased the range of data points it can automatically fetch from Amazon Seller Central, including more detailed fee breakdowns and settlement report information. This helps Amazon sellers achieve more precise financial reconciliation and reporting within their accounting software....more
CPA Practice Advisor • October 5, 2023
An article highlighting how Greenback's platform helps accounting professionals manage multiple e-commerce clients by automating the tedious process of data collection and entry from platforms like Shopify, Amazon, and eBay into accounting systems like QuickBooks and Xero....more
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