What Does Greenback Do?

Total employees4
HeadquartersAnn Arbor
Founded2016

Greenback is a financial technology company specializing in automated accounting solutions for modern businesses, particularly those in e-commerce and digital marketplaces. They provide a platform that seamlessly extracts, transforms, and syncs sales and expense data from various sources like Amazon, Shopify, Stripe, eBay, and PayPal directly into accounting systems such as QuickBooks Online, Xero, and Sage. This helps businesses save time, reduce manual data entry errors, and gain accurate financial insights. Greenback focuses on itemized, line-item level detail to ensure precision in financial reporting and tax compliance for sellers, accountants, and bookkeepers.

Where Is Greenback's Headquarters?

HQ Function

Serves as the core for product development, strategic decision-making, customer success leadership, and overall business operations, coordinating its distributed team.

Notable Features:

While specific office features are not highlighted due to its distributed nature, the Ann Arbor hub benefits from the city's vibrant tech ecosystem, proximity to the University of Michigan, and access to a skilled talent pool.

Work Culture:

Greenback likely fosters a work culture centered on innovation, customer-focus, collaboration, and agility, typical of SaaS companies. Emphasis is placed on remote work efficacy, autonomy, and delivering high-quality financial automation tools.

HQ Significance:

The Ann Arbor location places Greenback within a supportive environment for tech startups, offering resources, talent, and networking opportunities crucial for growth in the competitive fintech landscape.

Values Reflected in HQ: The operational model reflects values such as efficiency, adaptability, and leveraging technology to overcome geographical boundaries, mirroring the solutions they provide to their customers.

Location:

Greenback serves a global customer base, with users in numerous countries leveraging its platform to connect their e-commerce and sales channels (like Amazon, Shopify, Stripe across various international marketplaces) with accounting systems. While its core team may be primarily US-based, its cloud-based services, sales, and customer support functions are accessible to businesses worldwide, facilitating automated accounting for international sellers and multi-currency transactions.

Street Address:

Information not publicly listed; operates with a significant remote workforce.

City:

Ann Arbor

State/Province:

Michigan

Country:

USA

Where Else Does Greenback Operate Around the World?

Various (Remote)

Address: N/A (Distributed Workforce)

This remote-first approach allows Greenback to attract top talent regardless of geographical location, foster a flexible work environment, and provide support across different time zones more effectively.

Buying Intent Signals for Greenback

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Greenback? Meet the Executive Team

As of April 2025, Greenback' leadership includes:

Kevin M. Vargo - CEO & Co-founder
Andy Weiss - CTO & Co-founder

Who's Investing in Greenback?

Greenback has been backed by several prominent investors over the years, including:

Resonant Venture Partners
Detroit Venture Partners
IncWell
Ann Arbor SPARK

What Leadership Changes Has Greenback Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or departures have been identified for Greenback in the past 12 months. The co-founding team continues to lead the company's strategic direction and operations.

What Technology (Tech Stack) Is Used byGreenback?

Discover the tools Greenback uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Greenback Email Formats and Examples

Greenback likely utilizes common corporate email patterns. Based on industry standards and company size, formats such as [first]@greenback.com or [first_initial][last]@greenback.com are plausible.

[first]@greenback.com or [firstinitial][last]@greenback.com

Format

kevin@greenback.com or kvargo@greenback.com

Example

70%

Success rate

What's the Latest News About Greenback?

Greenback Official BlogApril 15, 2024

Greenback Enhances Xero Integration with Advanced Tax Mapping Capabilities

Greenback announced today an update to its Xero integration, providing users with more granular control over tax mapping from e-commerce platforms. This enhancement aims to improve accuracy for businesses dealing with complex sales tax obligations across different jurisdictions....more

Greenback Product UpdatesJanuary 22, 2024

Greenback Expands Support for Amazon Seller Central Data Points

Greenback has increased the range of data points it can automatically fetch from Amazon Seller Central, including more detailed fee breakdowns and settlement report information. This helps Amazon sellers achieve more precise financial reconciliation and reporting within their accounting software....more

CPA Practice AdvisorOctober 5, 2023

Greenback Automates E-commerce Accounting for Accountants

An article highlighting how Greenback's platform helps accounting professionals manage multiple e-commerce clients by automating the tedious process of data collection and entry from platforms like Shopify, Amazon, and eBay into accounting systems like QuickBooks and Xero....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Greenback, are just a search away.