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Green Spoon Sales's Overview

Total employees180
HeadquartersBoulder
Founded2012

Green Spoon Sales is a national natural food brokerage specializing in disruptive and emerging CPG brands. They partner with like-minded brands and people that share the common desire to build a healthier, more sustainable food system. Green Spoon Sales focuses on providing comprehensive sales and marketing services, helping brands navigate the complexities of the retail landscape and achieve significant growth in the natural and specialty food channels. They pride themselves on their passionate team, strong retailer relationships, and commitment to brand success.

Where is Green Spoon Sales's Headquarters?

HQ Function

Serves as the central hub for strategic planning, national sales management, marketing coordination, and administrative operations for the brokerage.

Notable Features:

Located in Boulder, known for its proximity to natural landscapes and a thriving natural products industry. The office likely embodies an open, collaborative environment aligned with the company's culture.

Work Culture:

Fosters a passionate, collaborative, and mission-driven work environment, focused on health, wellness, and sustainability, reflecting the brands they represent. Emphasis on teamwork and strong relationships with brands and retailers.

HQ Significance:

The Boulder HQ is strategically positioned within a key epicenter of the natural foods movement, allowing Green Spoon Sales to stay connected to industry trends, innovations, and a rich talent pool.

Values Reflected in HQ: The choice of Boulder likely reflects values such as a commitment to health, natural living, sustainability, and community, aligning with the ethos of the brands they serve.

Location:

Green Spoon Sales primarily focuses its operations within the United States, offering national coverage for natural and organic CPG brands. While they may work with internationally sourced brands looking to enter or expand in the US market, their direct brokerage services and physical presence are concentrated in the USA. They do not currently list international offices or direct global operational branches.

Street Address:

1738 Pearl St

City:

Boulder

State/Province:

CO

Country:

USA

Green Spoon Sales's Global Presence

Nationwide, USA (Distributed Team)

Address: No single secondary physical office; team members are regionally based across the United States.

To provide comprehensive national coverage with localized expertise, ensuring brands have dedicated support in key markets throughout the United States.

Buying Intent Signals for Green Spoon Sales

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Green Spoon Sales

As of April 2025, Green Spoon Sales' leadership includes:

Kari Morris - Founder & CEO
Cassandra HKey - Co-Founder & EVP of Business Development
Billy Cripe - President
Heidi Rosenberg - EVP, Operations

Investors of Green Spoon Sales

Green Spoon Sales has been backed by several prominent investors over the years, including:

Information on specific external investors is not publicly disclosed. Green Spoon Sales is likely privately owned or bootstrapped.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major executive new hires or exits have been publicly announced by Green Spoon Sales in the last 12 months. The existing leadership team appears stable and continues to guide the company's strategy and operations.

Technology (Tech Stack) used by Green Spoon Sales

Discover the tools Green Spoon Sales uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Green Spoon Sales Email Formats and Examples

Green Spoon Sales commonly utilizes email formats such as the first initial followed by the last name, or just the first name, at their domain greenspoonsales.com.

firstinitial[last]@greenspoonsales.com (e.g., jsmith@greenspoonsales.com) and [first]@greenspoonsales.com (e.g., john@greenspoonsales.com)

Format

kmorris@greenspoonsales.com

Example

85%

Success rate

News and media

Green Spoon Sales BlogMay 29, 2024

Green Spoon Sales Announces Partnership with Táche Pistachio Milk

Green Spoon Sales has added Táche, a popular pistachio milk brand, to its portfolio of represented natural food and beverage brands, aiming to expand its distribution and market presence in partnership with the brokerage....more

Green Spoon Sales BlogMarch 27, 2024

Green Spoon Sales Reflects on Expo West 2024

A recap of Green Spoon Sales' experience at Natural Products Expo West 2024, highlighting key trends observed, brand interactions, and insights gathered from one of the natural product industry's largest trade shows....more

Promomash BlogFebruary 13, 2024

Green Spoon Sales Partners with Promomash to Streamline Retail Promotions

Green Spoon Sales has partnered with Promomash, a promotion management platform, to enhance its trade promotion management capabilities. This collaboration aims to improve efficiency and effectiveness for its CPG brand partners in managing retail promotions....more

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