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Green Roads is a prominent CBD company established in 2013 by licensed compounding pharmacist Laura Fuentes and Arby Barroso, with a mission to provide high-quality, pharmacist-formulated cannabidiol products. They offer a wide array of items including CBD oils, edibles, topicals, capsules, and beverages, all manufactured in a cGMP-certified facility and rigorously third-party lab tested for purity and potency. Green Roads emphasizes transparency, quality, and consumer education in the wellness space. In 2021, The Valens Company acquired Green Roads, and subsequently, Valens was acquired by SNDL Inc. in early 2023, making Green Roads a key U.S. CBD brand within SNDL's portfolio.
The Deerfield Beach headquarters serves as the central hub for Green Roads' operations, encompassing corporate administration, product research and development, cGMP-certified manufacturing, quality control, and distribution.
The facility is distinguished by its cGMP (Current Good Manufacturing Practice) certified production environment and advanced in-house laboratories, crucial for formulating and testing their pharmacist-grade CBD products.
The work culture at Green Roads likely emphasizes scientific rigor, quality assurance, and customer well-being, given its foundation by a pharmacist. Collaboration between R&D, manufacturing, and marketing is key. As part of SNDL Inc., it's integrated into a larger corporate structure focused on cannabis and wellness brands.
The headquarters is vital as it houses the core manufacturing and quality control processes that underpin Green Roads' reputation for safe and effective CBD products. It's the origin point for their pharmacist-formulated line.
Green Roads primarily focuses on the U.S. market, where its products are widely distributed. Following its acquisition by The Valens Company and subsequently SNDL Inc. (a Canadian entity), there is potential for broader international market access leveraging SNDL's global network. Currently, direct 'Green Roads' branded international operations are limited, with primary functions supporting sales, e-commerce, and distribution within the United States.
601 Fairway Drive
Deerfield Beach
FL
USA
Address: Specific distribution center addresses are not publicly listed as 'offices'; utilizes a network of logistics partners.
To ensure efficient supply chain management and timely delivery of Green Roads products to retailers and direct consumers across all regions of the U.S.
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As of April 2025, Green Roads' leadership includes:
Green Roads has been backed by several prominent investors over the years, including:
Specific executive movements for the Green Roads brand are not typically announced separately from its parent company, SNDL Inc. Major leadership changes usually occur at the SNDL corporate level. No prominent Green Roads brand-specific executive hires or exits have been publicized in the last 12 months.
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As a brand within SNDL Inc., Green Roads' employees likely use email formats consistent with its parent company or established corporate patterns. Common professional email formats include [first_initial][last]@[domain] or [first].[last]@[domain]. The domain would be greenroads.com.
Common formats: [first_initial][last]@greenroads.com (e.g., jsmith@greenroads.com) or [first].[last]@greenroads.com (e.g., john.smith@greenroads.com)
Format
jsmith@greenroads.com
Example
70%
Success rate
SNDL Inc. / GlobeNewswire • May 14, 2024
SNDL Inc. released its first-quarter 2024 financial results, providing an update on its U.S. CBD operations, significantly represented by the Green Roads brand. The report discussed revenue contributions and strategic initiatives for its CBD products in the competitive American market....more
SNDL Inc. / SNDL.com • April 24, 2024
SNDL Inc. announced its full-year and Q4 2023 financial results, detailing the performance of its U.S. CBD business, where Green Roads is a principal brand. The report covered strategic positioning and financial outcomes for its CBD segment, including insights into Green Roads' market activities....more
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