What Does Green Roads Do?

Total employees50
HeadquartersDeerfield Beach
Founded2013

Green Roads is a prominent CBD company established in 2013 by licensed compounding pharmacist Laura Fuentes and Arby Barroso, with a mission to provide high-quality, pharmacist-formulated cannabidiol products. They offer a wide array of items including CBD oils, edibles, topicals, capsules, and beverages, all manufactured in a cGMP-certified facility and rigorously third-party lab tested for purity and potency. Green Roads emphasizes transparency, quality, and consumer education in the wellness space. In 2021, The Valens Company acquired Green Roads, and subsequently, Valens was acquired by SNDL Inc. in early 2023, making Green Roads a key U.S. CBD brand within SNDL's portfolio.

Where Is Green Roads's Headquarters?

HQ Function

The Deerfield Beach headquarters serves as the central hub for Green Roads' operations, encompassing corporate administration, product research and development, cGMP-certified manufacturing, quality control, and distribution.

Notable Features:

The facility is distinguished by its cGMP (Current Good Manufacturing Practice) certified production environment and advanced in-house laboratories, crucial for formulating and testing their pharmacist-grade CBD products.

Work Culture:

The work culture at Green Roads likely emphasizes scientific rigor, quality assurance, and customer well-being, given its foundation by a pharmacist. Collaboration between R&D, manufacturing, and marketing is key. As part of SNDL Inc., it's integrated into a larger corporate structure focused on cannabis and wellness brands.

HQ Significance:

The headquarters is vital as it houses the core manufacturing and quality control processes that underpin Green Roads' reputation for safe and effective CBD products. It's the origin point for their pharmacist-formulated line.

Values Reflected in HQ: The headquarters embodies Green Roads' commitment to quality, safety, and transparency through its cGMP certification, rigorous testing protocols, and focus on producing reliable wellness products.

Location:

Green Roads primarily focuses on the U.S. market, where its products are widely distributed. Following its acquisition by The Valens Company and subsequently SNDL Inc. (a Canadian entity), there is potential for broader international market access leveraging SNDL's global network. Currently, direct 'Green Roads' branded international operations are limited, with primary functions supporting sales, e-commerce, and distribution within the United States.

Street Address:

601 Fairway Drive

City:

Deerfield Beach

State/Province:

FL

Country:

USA

Where Else Does Green Roads Operate Around the World?

Nationwide, USA (Distribution Network)

Address: Specific distribution center addresses are not publicly listed as 'offices'; utilizes a network of logistics partners.

To ensure efficient supply chain management and timely delivery of Green Roads products to retailers and direct consumers across all regions of the U.S.

Buying Intent Signals for Green Roads

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Green Roads? Meet the Executive Team

As of April 2025, Green Roads' leadership includes:

Laura Fuentes - Co-Founder & Original CEO
Arby Barroso - Co-Founder & Original President

Who's Investing in Green Roads?

Green Roads has been backed by several prominent investors over the years, including:

SNDL Inc. (Current Parent Company via acquisition of The Valens Company)
The Valens Company (Acquired Green Roads in 2021)

What Leadership Changes Has Green Roads Seen Recently?

Hire0
Exits0

Specific executive movements for the Green Roads brand are not typically announced separately from its parent company, SNDL Inc. Major leadership changes usually occur at the SNDL corporate level. No prominent Green Roads brand-specific executive hires or exits have been publicized in the last 12 months.

Departures

N/A (Green Roads Brand-Specific Leadership), No specific executive departures for Green Roads brand leadership have been publicly reported in the last 12 months.

New Appointments:

N/A (Green Roads Brand-Specific Leadership), No specific executive new appointments for Green Roads brand leadership have been publicly reported in the last 12 months. Parent company SNDL makes broader corporate appointments that may influence brand strategy.

What Technology (Tech Stack) Is Used byGreen Roads?

Discover the tools Green Roads uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Green Roads Email Formats and Examples

As a brand within SNDL Inc., Green Roads' employees likely use email formats consistent with its parent company or established corporate patterns. Common professional email formats include [first_initial][last]@[domain] or [first].[last]@[domain]. The domain would be greenroads.com.

Common formats: [first_initial][last]@greenroads.com (e.g., jsmith@greenroads.com) or [first].[last]@greenroads.com (e.g., john.smith@greenroads.com)

Format

jsmith@greenroads.com

Example

70%

Success rate

What's the Latest News About Green Roads?

SNDL Inc. / GlobeNewswireMay 14, 2024

SNDL Q1 2024 Results: Green Roads Brand Performance within U.S. CBD Segment

SNDL Inc. released its first-quarter 2024 financial results, providing an update on its U.S. CBD operations, significantly represented by the Green Roads brand. The report discussed revenue contributions and strategic initiatives for its CBD products in the competitive American market....more

SNDL Inc. / SNDL.comApril 24, 2024

Green Roads Highlighted in SNDL's Full-Year 2023 Financial Report

SNDL Inc. announced its full-year and Q4 2023 financial results, detailing the performance of its U.S. CBD business, where Green Roads is a principal brand. The report covered strategic positioning and financial outcomes for its CBD segment, including insights into Green Roads' market activities....more

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