HQ Function

Brand strategy, marketing, sales oversight, and production coordination for Green Flash beers within the SweetWater Brewing Company portfolio, under Tilray Brands.

Notable Features:

SweetWater's Atlanta facility, where Green Flash brand management is centered, includes a large-scale production brewery, a public taproom, restaurant, and expansive event spaces.

Work Culture:

The work culture is reflective of SweetWater Brewing Company: passionate about craft beer, innovative, sustainability-conscious, and community-focused, often described as having a 'laid-back' yet professional atmosphere.

HQ Significance:

SweetWater's Atlanta headquarters is significant as it serves as the central hub for managing the Green Flash brand, ensuring the continuation of its product line, quality, and distribution to the market.

Values Reflected in HQ: The management of the Green Flash brand reflects values of quality craftsmanship in brewing, honoring a legacy of hop-forward innovation, and ensuring broader accessibility to consumers through an established distribution network.

Location:

Green Flash beers are primarily distributed across the United States through the SweetWater Brewing Company network, which is part of Tilray Brands. While historically Green Flash had some international export markets, its current focus under new ownership is predominantly on the U.S. market, leveraging Tilray's extensive distribution capabilities nationwide.

Street Address:

195 Ottley Dr NE

City:

Atlanta

State/Province:

GA

Country:

USA