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Green Blender was a popular subscription-based food delivery company founded in 2014, specializing in providing pre-portioned, organic ingredients and superfoods for making fresh, healthy smoothies at home. Their service aimed to make healthy eating convenient and accessible by delivering curated recipes and all necessary components directly to customers' doors on a weekly basis. In early 2021, Green Blender was acquired by Nuts.com, a prominent online retailer of nuts, dried fruits, and pantry staples. Following the acquisition, Green Blender's direct operations under its own brand ceased as its assets and customer base were likely integrated into Nuts.com.
The headquarters served as the central hub for operations, recipe innovation, ingredient sourcing, marketing, customer service, and logistics management for the smoothie kit delivery service.
As a startup, Green Blender likely operated from functional commercial spaces or shared kitchens optimized for food handling, packaging, and distribution rather than architecturally significant buildings.
Green Blender's work culture was likely characteristic of a mission-driven food tech startup: fast-paced, innovative, and passionate about health, wellness, and customer experience. Emphasis would have been on creativity in recipe development and operational excellence.
The Brooklyn headquarters was pivotal to Green Blender's operations, overseeing the entire process from recipe creation and ingredient procurement to the assembly and shipment of smoothie kits to its customer base.
Green Blender's operations were primarily focused within the United States, delivering its smoothie kits to customers across various states. The company did not have a significant international operational footprint.
Specific street address not publicly available; operated from Brooklyn.
Brooklyn
New York
USA
No additional office locations available.
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As of April 2025, GreenBlender' leadership includes:
GreenBlender has been backed by several prominent investors over the years, including:
Green Blender was acquired by Nuts.com in 2021 and ceased independent operations. Consequently, there have been no executive hires or exits specifically for Green Blender as a standalone entity in the last 12 months. The founders transitioned out of their roles at Green Blender following the acquisition.
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While Green Blender is no longer operating independently, common email formats for startups of its kind often included [first]@[companydomain].com or [first].[last]@[companydomain].com. The specific format used by Green Blender is not actively verifiable post-acquisition.
[first]@greenblender.com
Format
amir@greenblender.com
Example
0%
Success rate
Food Business News • February 24, 2021
Nuts.com, an online retailer of nuts, dried fruit, snacks and pantry staples, acquired Green Blender, a New York-based smoothie kit delivery service. Financial terms of the transaction were not disclosed. Green Blender delivered pre-portioned ingredients and superfoods to make smoothies at home....more
Vegconomist • February 25, 2021
Online food retailer Nuts.com has acquired Green Blender, a New York City-based delivery service for smoothie kits. Green Blender, founded in 2014 by Jenna Tansey and Amir Cohen, focused on organic, non-GMO ingredients for healthy smoothies....more
TechCrunch • August 11, 2015
Green Blender, a Techstars NYC 2015 company, delivers original smoothie recipes and pre-portioned ingredients to make them. The service aims to make healthy eating easier for busy individuals....more
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