What Does GreenBlender Do?

Total employees7
HeadquartersBrooklyn
Founded2014

Green Blender was a popular subscription-based food delivery company founded in 2014, specializing in providing pre-portioned, organic ingredients and superfoods for making fresh, healthy smoothies at home. Their service aimed to make healthy eating convenient and accessible by delivering curated recipes and all necessary components directly to customers' doors on a weekly basis. In early 2021, Green Blender was acquired by Nuts.com, a prominent online retailer of nuts, dried fruits, and pantry staples. Following the acquisition, Green Blender's direct operations under its own brand ceased as its assets and customer base were likely integrated into Nuts.com.

Where Is GreenBlender's Headquarters?

HQ Function

The headquarters served as the central hub for operations, recipe innovation, ingredient sourcing, marketing, customer service, and logistics management for the smoothie kit delivery service.

Notable Features:

As a startup, Green Blender likely operated from functional commercial spaces or shared kitchens optimized for food handling, packaging, and distribution rather than architecturally significant buildings.

Work Culture:

Green Blender's work culture was likely characteristic of a mission-driven food tech startup: fast-paced, innovative, and passionate about health, wellness, and customer experience. Emphasis would have been on creativity in recipe development and operational excellence.

HQ Significance:

The Brooklyn headquarters was pivotal to Green Blender's operations, overseeing the entire process from recipe creation and ingredient procurement to the assembly and shipment of smoothie kits to its customer base.

Values Reflected in HQ: The operational setup at the headquarters would have mirrored Green Blender's core values: commitment to health (organic ingredients), quality, convenience for customers, and sustainable practices where feasible.

Location:

Green Blender's operations were primarily focused within the United States, delivering its smoothie kits to customers across various states. The company did not have a significant international operational footprint.

Street Address:

Specific street address not publicly available; operated from Brooklyn.

City:

Brooklyn

State/Province:

New York

Country:

USA

Where Else Does GreenBlender Operate Around the World?

No additional office locations available.

Buying Intent Signals for GreenBlender

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GreenBlender? Meet the Executive Team

As of April 2025, GreenBlender' leadership includes:

Amir Cohen - Co-Founder
Jenna Tansey - Co-Founder

Who's Investing in GreenBlender?

GreenBlender has been backed by several prominent investors over the years, including:

Point Nine Capital
LaunchCapital
SOSV
David Tisch
Food-X
Techstars

What Leadership Changes Has GreenBlender Seen Recently?

Hire0
Exits0

Green Blender was acquired by Nuts.com in 2021 and ceased independent operations. Consequently, there have been no executive hires or exits specifically for Green Blender as a standalone entity in the last 12 months. The founders transitioned out of their roles at Green Blender following the acquisition.

What Technology (Tech Stack) Is Used byGreenBlender?

Discover the tools GreenBlender uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GreenBlender Email Formats and Examples

While Green Blender is no longer operating independently, common email formats for startups of its kind often included [first]@[companydomain].com or [first].[last]@[companydomain].com. The specific format used by Green Blender is not actively verifiable post-acquisition.

[first]@greenblender.com

Format

amir@greenblender.com

Example

0%

Success rate

What's the Latest News About GreenBlender?

Food Business NewsFebruary 24, 2021

Nuts.com acquires smoothie kit delivery service Green Blender

Nuts.com, an online retailer of nuts, dried fruit, snacks and pantry staples, acquired Green Blender, a New York-based smoothie kit delivery service. Financial terms of the transaction were not disclosed. Green Blender delivered pre-portioned ingredients and superfoods to make smoothies at home....more

VegconomistFebruary 25, 2021

Nuts.com Acquires Smoothie Delivery Service Green Blender

Online food retailer Nuts.com has acquired Green Blender, a New York City-based delivery service for smoothie kits. Green Blender, founded in 2014 by Jenna Tansey and Amir Cohen, focused on organic, non-GMO ingredients for healthy smoothies....more

TechCrunchAugust 11, 2015

Green Blender Delivers Smoothie Recipes And Ingredients To Your Door

Green Blender, a Techstars NYC 2015 company, delivers original smoothie recipes and pre-portioned ingredients to make them. The service aims to make healthy eating easier for busy individuals....more

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